The American Civil Liberties Union has launched a six-figure nationwide television ad campaign calling on U.S. residents to pressure government leaders to release elderly and medically-vulnerable inmates from prisons and jails across the country amid the coronavirus outbreak.
Since the coronavirus reached the U.S., the ACLU and its state affiliates have filed more than 15 legal actions calling for the protection and release of people held at detention centers, prisons and jails across the country.
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Democratic super PAC launches ad targeting Trump's 'alternative facts' on coronavirus | TheHill
The nearly 2-minute-long digital ad , shared exclusively with The Hill on Thursday, slams some of Trump's comments about the pandemic, characterizing his remarks as "alternative facts."
"Donald Trump thinks he knows more than America's top doctors and scientists," text from the ad reads at the start. The ad then goes on to play Trump's clips under the heading "alternative facts," with Fauci's labeled "facts."
"We need a president who tells the truth, believes in science, listens to public health experts, and who will always put the American people over himself. That candidate is Joe Biden," Gallego added.
Co-op drops original Easter ad campaign to support FareShare | News | The Grocer
The society has ditched its original marketing campaign, which was focused on its Easter eggs, and created a new advert to promote the work of food redistribution charity FareShare.
Co-op shoppers will be offered the option of donating at tills in amounts of 50p, £1, £2 or £5. Texting the number in the advert will automatically donate £10 to FareShare.
"Demand for food bank services has already gone up in the past couple of weeks, and this is only set to grow as the number of people who unexpectedly find themselves without a regular or reduced income increases.
Pro-Trump group reserves $26.6 million in ad buys in Florida, North Carolina | TheHill
The America First Action PAC has reserved the air time for ads to run between Labor Day and Election Day. The group will put $18.5 million behind the Florida campaign and $8 million will be directed to North Carolina.
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Last week, the group announced its first independent expenditures of the 2020 cycle, saying it would make an initial investment of $10 million to reserve air time in Pennsylvania, Wisconsin and Michigan. Those three former "blue wall" states are critical to Trump's reelection efforts.
Not to change the topic here:
How JPMorgan cut the ad-making process from months to days
A new TV ad from JPMorgan Chase shows how companies are putting together commercials on a tighter turnaround and without the production abilities normally at their disposal as the coronavirus pandemic shuts down broad swaths of the economy.
In recent weeks, major advertisers have postponed campaigns and cut marketing budgets. Some have retooled their messages to be more appropriate and respectful during a deadly pandemic. But with social distancing measures in place, brands have to get more creative about how they shoot and put together new ads.
3 Common Mistakes Companies Make With Their Social Ad Strategy
With 97 percent of digital consumers on some form of social media, you can’t afford not to invest in social ads. And with the latest forecasts predicting a 20 percent rise in social ad spending (up to $4.3 billion) in 2020, you also can’t afford to make mistakes on your social ad strategy. Just because everyone is jumping on the opportunity to advertise socially doesn’t mean it should be done hastily.
One of the best ways to make sure your strategy is sound is to know what not to do. The following are the most common mistakes that companies make with their social ad strategy. Avoid them and you'll see the ROI you’re looking for.
Presidential, House Ads Slow to Trickle
(MIDDLETOWN, CT) April 9, 2020 – Television advertising in the presidential race has slowed to a trickle in the past couple of weeks just prior to Bernie Sanders suspending his campaign and ending the 2020 Democratic nomination race—and ads have dropped off in House and Senate races as well.
Figure 1 shows the number of airings in the presidential race by week, which peaked at almost 150,000 at the end of February 2020 (shown in the solid line). But in the past two weeks, airings dropped to just under 4,000 total spots (between March 23 and April 5).
STATEMENT: Listos California on New Advertising Campaign with Trusted Partner Univision
SACRAMENTO, Calif. , April 9, 2020 /PRNewswire/ -- Listos California and Univision issued the following statements today upon releasing a series of ads across Univision platforms urging California's vast Spanish-speaking community to #StayHomeSaveLives.
President and General Manager, Univision Los Angeles Luis Patiño :
"Univision's mission to inform and empower Hispanic America is even more crucial during times of crisis. Our company was proud to partner with Listos California from the inception of this campaign, from concept development to strategic ad placement.
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