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The marketplace, which was launched to give startup brands a way to sell unique items to local stores and shops, is now being used by some of the country's leading publishers to sell lots of books.
Publishers and booksellers have done over $100 million in sales through the platform, and book sales currently are surging, with sales up 75% year-over-year, according to Faire.
Publishers including Simon ⁘ Schuster, Penguin Random House, and Chronicle Books, are using the Faire marketplace to expand into new, non-traditional, retail opportunities.
The trend highlights the changing world of retail distribution, as brands and vendors seek new ways to reach to increasingly important independent store market.
"The demand is there," said Faire President Lauren Cooks Levitan. With "hundreds of thousands of independent retailers that shop on Faire, who are in a whole range of categories, from the yoga studio to the gift shop to the plant store - books are a category that can slide into virtually every one of this retailers, and yet it hasn't historically been a place that the big publishers have targeted with their other distribution models," she said in n interview.
Sales of physical books are seeing a bit of a resurgence, almost as an antidote to an increasingly digital world, according to a report by research firm Statista. The report puts the size of the worldwide market for physical books at $70 billion.
The publisher has seen impressive incremental sales from Faire and expects to see continued growth, Nicole Vines Verlin, Vice President of Special Markets for Simon ⁘ Schuster, said in an interview.
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