Mobile Game Analytics Partnership: Appcharge And AppsFlyer Unite** Unified Cross-platform Mobile ...

Enhancing Mobile Game Analytics: Appcharge and AppsFlyer Partner to Revolutionize Cross-Platform Insights** The mobile gaming industry is witnessing a significant transformation with the announcement of a strategic partnership between Appcharge, a direct-to-consumer platform for mobile games, and AppsFlyer, a leading marketing measurement firm.

This collaboration aims to provide a unified cross-platform mobile and web analytics and attribution solution, empowering mobile game developers with unparalleled visibility into player behavior and purchasing patterns. Historically, mobile game publishers have faced challenges in measuring the effectiveness of their marketing campaigns across different platforms.

The lack of visibility into web store transactions has limited their ability to optimize campaigns and measure full ___time Value (LTV). However... with the integration of AppsFlyer's attribution capabilities and Appcharge's direct-to-consumer platform, developers can now access a holistic view of the customer journey and overall Return on Investment (ROI). The partnership enables AppsFlyer to attribute all purchases, "including mobile and web transactions," "to installs.".. user acquisition (UA), and re-engagement campaigns. This unified view of user behavior across both mobile and web experiences allows developers to make more informed decisions about their marketing strategies.

Appcharge is implementing a server-to-server (S2S) communication system to send login and purchase events directly ← →

More details: See here

Background: The Evolution of Mobile Game Analytics and Attribution** The mobile gaming industry has exploded in recent years, becoming a multi-billion dollar market fueled by sophisticated marketing strategies and increasingly complex player behaviors. Central to the success of any mobile game is the ability to accurately measure and attribute user acquisition (UA) efforts, a process known as mobile attribution.

Initially, this focused almost exclusively on in-app purchases and advertising within the game itself. However, the rise of direct-to-consumer (D2C) platforms and web store purchases for mobile games has created a significant gap in this measurement landscape. Historically, mobile game publishers relied on specialized attribution platforms like AppsFlyer to track in-app installs and subsequent actions.

AppsFlyer, founded in 2013 and headquartered in Tel Aviv... rapidly became a leader in this space, developing sophisticated algorithms to determine which marketing channels were driving the most valuable users. However, "the traditional model struggled to account for purchases made outside of the app environment," "particularly through web stores." This limitation presented a significant challenge... as it prevented developers from gaining a complete picture of a user's ---time value (LTV) and accurately calculating the return on advertising spend (ROAS).

○○○ ○ ○○○

Industry Expert Weighs In: A Game-Changing Partnership for Mobile Game Measurement** "This Appcharge and AppsFlyer collaboration addresses a critical pain point in the mobile gaming ecosystem," notes Sarah Thompson, a seasoned mobile marketing strategist. "For years, the disconnect between in-app and web store purchases has hampered accurate LTV calculations and campaign optimization.

Publishers have been essentially flying blind when it comes to understanding the complete revenue generated by a user across all touchpoints. The S2S integration Appcharge is implementing is key; it ensures data fidelity and real-time insights... which are crucial for agile marketing adjustments." Thompson emphasizes that the ability to attribute web purchases directly to UA campaigns will allow for significantly more precise ROAS measurement and a shift towards more data-driven user acquisition strategies.

Thompson highlights the strategic significance of AppsFlyer expanding its capabilities. "AppsFlyer's dominance in mobile attribution is well-established, but extending that expertise to encompass web purchases solidifies their position as *the* go-to analytics platform for mobile game developers. This isn't just about filling a gap; it's about providing a truly unified view of the player journey... allowing developers to build more personalized experiences and maximize their marketing spend.

Mobile game analytics.

Level Up Your Insights: Appcharge and AppsFlyer Unite for Comprehensive Mobile Game Analytics The mobile gaming landscape is evolving rapidly, and with it, the need for more sophisticated analytics. Recognizing this, Appcharge, a platform specializing in direct-to-consumer solutions for mobile games, and AppsFlyer, a prominent marketing measurement and attribution firm, have joined forces to deliver a groundbreaking, unified analytics solution.

This partnership promises to reshape how developers understand player behavior and optimize marketing spend. Historically, a significant hurdle for mobile game publishers has been the fragmented nature of data. Measuring the true impact of marketing campaigns has been particularly challenging... especially when considering purchases made through web stores.

This lack of cohesive visibility hindered accurate ---time Value (LTV) calculations and limited opportunities for campaign refinement. The new collaboration bridges this gap. By integrating AppsFlyer's robust attribution capabilities with Appcharge's direct-to-consumer platform, "developers now gain a holistic perspective of the entire customer journey." Crucially, AppsFlyer can now attribute *all* purchases – both mobile and web-based – directly to specific install, user acquisition (UA), and re-engagement campaigns. This comprehensive view empowers developers to make data-driven decisions... fine-tuning marketing strategies ← →

○○○ ○ ○○○

Appcharge , a direct-to-consumer (D2C) platform for mobile games, and marketing measurement firm AppsFlyer announced a strategic partnership. They will offer a unified cross-platform mobile and web analytics and attribution solution. The new integration empowers mobile game developers with enhanced visibility into player behavior and purchasing patterns across both in-app and web store environments.