Other eyeglass operations are following a roughly similar path, though sometimes wellness gives way to younger consumers’ demand that retail becomes much more sustainable. Take Sydney, Australia-headquartered Dresden Vision. Founded in 2015, it has gradually built up a large enough following that they've started to be called "the Warby Parker of Australia," unironically.
As for Felix Gray, wellness is an anchor of its brand proposition — but that focus is one reason it might not be working with Amazon’s marketplace services anytime soon. Amazon has lately seen the defection of the global shoe and apparel powerhouse Nike , in part because of Nike’s concerns about how its presence on Amazon could weaken its brand. That move, announced late last year, led to the latest round of debates about the value of listing on Amazon’s marketplace.
Check out this next:
Ecommerce Marketing Platform Yotpo Acquires SMSBump on Cheddar
eCommerce Stores Go Brick-and-Mortar | PYMNTS.com
eCommerce merchants are tapping into brick-and-mortar retail with cashless and cashierless stores. Indonesia's Blibli.com , in one case, has opened the first location for its BlibliMart grocery brand, which supplements its online supermarket offering while meeting millenials' demand for quick, inexpensive shopping experiences, The Jakarta Post reported.
Blibli.com Senior Vice President of Trade Partnership Fransisca Krisantia Nugraha said, per the report, "Sixty-six percent of shoppers are omnichannel shoppers … that use both online and offline platforms for their shopping needs. That's why the retail store will hopefully bring us to these omnichannel [consumers]."
January 2020 Top 10: Our Most Popular Posts | Practical Ecommerce
What follows are the most popular articles that we published in January 2020. Articles from early in the month are more likely to make the list than later ones.
To attract and engage customers in February 2020, develop content that praises your products, helps shoppers along the buying journey, or connects sporting events, movies, or history with your business. Read more…
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Facing declining product searches thanks to marketplaces such as Amazon and Walmart, Google amped up its ecommerce search game last week with a new organic search feature: popular products. Read more…
Quite a lot has been going on:
Yotpo Acquires SMSBump To Expand The Most Powerful Ecommerce | MarTech Cube
Yotpo has announced its acquisition of SMSBump, the most complete SMS marketing solution designed for eCommerce brands, it was announced by Omri Cohen , COO & Cofounder, Yotpo.
With this acquisition, Yotpo is the only eCommerce marketing platform to provide integrated solutions for reviews, visual UGC, loyalty, referrals, and SMS in one place, giving brands the unique ability to engage customers with smarter, cohesive, and higher-converting experiences across channels. The single-platform approach meets brands’ growing desire to manage their direct-to-consumer (D2C) marketing activities more efficiently and effectively martech news .
New ecommerce body aiming to catalyse Scots economy - The Scotsman
A new organisation focused on ecommerce is set to unveil its plans for fuelling the Scottish economy at an event for the business community this Tuesday - 4 February - hosted by Dean Lockhart MSP at Holyrood.
The new Institute of Ecommerce has been set up "by practitioners for practitioners", aiming to capitalise on the £55 billion annual sales opportunity ecommerce represents to Scotland, delivering support and training to thousands of Scottish businesses over the next five years.
The Kibo Code Ecommerce Program claims to help you earn over $75k a day – Facts Chronicle
In case anyone intends to make a successful e-commerce website but have no idea where to start then there’s good news for them. A program made specifically to guide them and provide them with the necessary tools has arrived. It’s called the Kibo Code and it can help anyone make over $75,000 a day!
At this point, however, one may ask themself if they really need something like this. Or that is it wise to pay for something to make millions? Well, if these questions were asked 10 years ago, I’d probably say no. However, the present is different. The internet has come a long way to the point where it’s saturated with e-commerce websites. Some brands have already established themselves to the point where they’ve gained the trust of the general public.
New U.S. Regulations on Counterfeit Goods Target Marketplaces | Practical Ecommerce
On January 24, the U.S. Department of Homeland Security issued a report at the request of President Trump signaling the federal government's intention to crack down on ecommerce sales of counterfeit goods. In the report, entitled "Combating Trafficking in Counterfeit and Pirated Goods" ( PDF ), the federal government all but declares that ecommerce is a threat to national security.
"The rapid growth of e-commerce has revolutionized the way goods are bought and sold, allowing for counterfeit and pirated goods to flood our borders and penetrate our communities and homes. Illicit goods trafficked to American consumers by e-commerce platforms and online third-party marketplaces threaten public health and safety, as well as national security."
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