Sunday, February 28, 2021

Pandemic window-shopping: Abandoning e-commerce shopping carts

In normal times, Amanda Ryczek window-shopped — wandering around with no intention to buy, but taking time to see new merchandise or thinking of what could be worn and where.

As the Covid-19 pandemic shut down brick-and-mortar stores, the 27-year-old moved her habits online.

"I'm definitely not going into stores in the present moment, and so, as far as going online, you go to the store's website and in some weird way it's almost like going to the store," Ryczek said.

Publisher: CNBC
Date: 2021-02-28T14:30:01 0000
Author: https www facebook com CNBC
Twitter: @CNBC
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And here's another article:

Shopping small at the mall | wnep.com

LUZERNE COUNTY, Pa. — Small businesses set up shop in an empty part of the Wyoming Valley Mall Sunday for a "Support the Makers" Market.

* * *

"I definitely love the jewelry stands, I already bought a bracelet and already put it on! I love it, I have my favorite stands. The people are so nice. I even tell all of my friends they need to come down. If it's two days, I'll come both days, I'm here all day!" said Taryn Fasciana of West Pittston.

Publisher: wnep.com
Date: 2/28/2021 9:25:44 PM
Twitter: @WNEP
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Wego Launches ShopCash, an Online Shopping Cashback Rewards and Deal Discovery App for the MENA

ShopCash users will earn instant cashback for online purchases made with hundreds of popular merchants across the Middle East and gain access to exclusive deals and discounts.

Cashback automatically accumulates in a user's ShopCash wallet with every purchase and can periodically be withdrawn into a user's bank account or via other pay-out methods. ShopCash users will also be able to redeem cashback for air tickets and hotel stays with Wego or for purchases or gift cards with other partner merchants.

Twitter: @Yahoo
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Corpus Christi teen receives shopping spree through Make-A-Wish | kiiitv.com

CORPUS CHRISTI, Texas — Corpus Christi teen Desiree Elizondo received a shopping spree on Saturday through the  Make-A-Wish foundation.

* * *

Desiree currently has leukemia and her wish was to be treated to a shopping spree at La Palmera Mall.

Desiree and her family arrived in a limo to a red carpet at the P.F. Chang's/Grimaldi's mall entrance.

Desiree was then greeted and escorted by the Corpus Christi Police Explorers Post 133 as she made her purchases around the mall.

Publisher: kiiitv.com
Date: 2/28/2021 9:26:21 PM
Twitter: @kiii3news
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Quite a lot has been going on:

FEATURE: Binge-shopping soars in "China's Hawaii," fuels demand amid pandemic
Publisher: Kyodo News+
Author: KYODO NEWS
Twitter: @kyodo_official
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UPDATE: Jewelry Store Owner's Son Charged In Blank Ammo Shooting At Route 17 Shopping Center |

David Ahdout, 32, of Upper Saddle River was charged with illegal weapons possession and released pending a hearing in Central Judicial Processing Court in Hackensack, Ramsey Police Chief Bryan Gurney told Daily Voice.

Ahdout apparently fired a blank from a starter-type pistol at the Omega Fine Jewelry store in the Interstate Shopping Center shortly before 8 p.m., Gurney said.

* * *

Responders from neighboring towns rushed to the scene, along with a Bergen County Regional SWAT team, Bergen County sheriff's officers and other tactical responders.

Publisher: Mahwah-Ramsey Daily Voice
Date: 2021-02-27T20:10:00-05:00
Author: UPDATE A salesman at his family
Twitter: @DVBergen
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Directions 2021: When world shifted to online shopping, Lincoln's online super-seller was ready |

Spreetail employees fill orders at the Dallas Fulfillment Center, one of its six warehouses. The Lincoln-based company sells 25,000 different products from more than 1,000 manufacturers.

* * *

Ray Goins, a Spreetail fulfillment network leader, poses in the company's fulfillment center in Dallas -- one of the company's six cavernous warehouses.

It sticks to designing and supplying scooters. Nearly 35 million so far, its early and iconic kick models joined by a growing line of self-propelled toys: go-karts, hoverboards, skates and skateboards.

Publisher: JournalStar.com
Author: Peter Salter
Twitter: @JournalStarNews
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Track club gets creative by turning shopping center garage into own running facility - ABC7 New
Publisher: ABC7 New York
Date: 2021-03-01T03:24:00Z
Twitter: @ABC7NY
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Happening on Twitter

Customers say they will miss Homewood Family Video | HF Chronicle

The Homewood Family Video closed Feb. 14, a week earlier than expected, because according to a Family Video employee, "someone came in and bought everything."

* * *

"It was a great place to come on the weekends when school was over for the week. If your report card was good or you were good in school, your parents would take you to Family Video," said Ryan Skelly, 35, another customer at the sale, referring to the free movie rentals Family Video gave to students who earned good grades.

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Other things to check out:

AT&T spins DirecTV into new company after losing customers | whas11.com

NEW YORK — AT&T is spinning off its DirecTV into a new company for a fraction of the $48.5 billion it paid for the satellite TV service in 2015. DirecTV has lost millions of customers on AT&T's watch, and is valued in the deal at just $16.25 billion, including debt.

Private equity firm TPG will own 30% of the business, while AT&T holds the rest. The telecom company will receive $7.8 billion in cash, including $1.8 billion from TPG and and $5.8 billion from the new DirecTV firm, which is borrowing that sum. The new DirecTV will also take on $200 million in debt from AT&T.

Publisher: whas11.com
Date: 2/28/2021 11:40:15 PM
Twitter: @whas11
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Yoder store transports customers from outside the community to a bygone era

Many people often wish time would stand still, technology would disappear and they would once again get closer to the earth.

* * *

Yoder Hardware sits at the center of this town whose population fluctuates at around 200. Like the hardware store's owner, much of the population in Yoder is Amish.

Because of the local presence of both Amish and Old Order Mennonites, the hardware store carries items that cater to this population, who do not use electricity from public utility lines, own a car, television or radio. Like many of his fellow Amish, Delmar Eash, the owner of the hardware store, uses gas and solar power to heat and light up the store.

Publisher: The Hutchinson News
Author: Alice Mannette
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Flex-work companies tap into pandemic-weary workers - The Washington Post

SEATTLE — Around the corner from the historic Pike Place Market's idle fishmongers, Chris Hoyt was overseeing a construction crew taping and muddling drywall on the ground level of a century-old red-brick building that would soon take the form of small private offices and meeting rooms.

The site is slated to be a new location for Hoyt's co-working business, The Pioneer Collective, and the center of his bet that pandemic-weary workers will need a refuge after spending nearly a year in makeshift home offices.

Publisher: Washington Post
Date: 2021-02-28T12:00:40.002Z
Twitter: @WashingtonPost
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Other things to check out:

Griddy customers moved to other electricity providers after ERCOT revokes its right to operate

Texans who receive their electricity from Griddy Energy are being shifted to other providers after the Electric Reliability Council of Texas, which operates the power grid for most of Texas, revoked the company's rights to operate because it missed required payments to ERCOT, according to a market notice .

* * *

In all, Texas electricity providers failed to make more than $2.1 billion in payments that were due to ERCOT, according to another market notice Friday. The state entity depends on transaction fees from providers to help operate the state's electric grid.

Publisher: wfaa.com
Date: 2/27/2021 5:29:36 AM
Twitter: @wfaa
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Customers boycott Trader Joe's after firing safety-concerned employee

Bonnema also tweeted the termination letter he received from Trader Joe's shortly after sending his requests. The company said he did not share the grocery chain's "core Values."

Bonnema's tweet went viral and spurred other Twitter users to call for a boycott of the grocery chain, which has over 500 locations across the US. 

* * *

The company did not immediately respond to Insider's request for comment about the calls for a boycott. 

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Publisher: Business Insider
Date: 2021-02-28
Author: Shoshy Ciment
Twitter: @BI_RetailNews
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The Ultimate Guide to Customer Service Can Help Your Business Grow and Retain Customers

Any entrepreneur worth their salt knows that it's all about customer service . That's one core tenet of running a business that's always been true. Ninety-six percent of all consumers say customer service is important when choosing a brand or product. But while understanding that customer service is important is one step of the battle, the more important step is learning how to implement great customer service into your business.

This quick-hitting two-hour course is an outstanding introduction to customer service. It's led by Prof. Paul Cline, Ed.D., a serial entrepreneur and psychology expert who is CEO at Advanced Ideas, Inc. He's an award-winning university professor, therapist, corporate trainer, professional speaker, and business consultant who has built multiple businesses. He knows a little something about customer service.

Publisher: Entrepreneur
Date: 2021-02-27T13:00:00Z
Author: Entrepreneur Store
Twitter: @Entrepreneur
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Scammer targets Delux Tattoo customers by booking fake appointments for Lakeview shop on
Publisher: ABC7 Chicago
Date: 2021-02-28T04:51:00Z
Twitter: @abc7chicago
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Happening on Twitter

Woman crashes through Miami Beach storefront then calmly walks away

MIAMI — A woman crashed through a Miami Beach food market and nearly hit a homeless woman and then casually collected her belongings and walked off, police said.

* * *

Miami Beach police said a witness started taking video Tuesday after Sharon Martinez-Lazaro crashed through the Fernandez Food Market, WTVJ reported .

Martinez-Lazaro, 27, of Los Angeles, then started collecting her luggage and backpack before walking off clad in 6-inch high heels.

Publisher: KIRO
Date: 2021-02-28T17:59:06.691Z
Author: Jared Leone Cox Media Group National Content Desk
Twitter: @KIRO7Seattle
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In case you are keeping track:

Cars, storefronts damaged in manhole explosion in Midtown East, NYC - ABC7 New York
Publisher: ABC7 New York
Date: 2021-02-28T14:25:00Z
Twitter: @ABC7NY
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Storefront Glass Market Current Largest And Fastest-Growing Region – NY Market Reports

This has brought along several changes in This report also covers the impact of COVID-19 on the global market.

The Storefront Glass Market Report a detailed study of different aspects of the Global Market. It shows the steady growth in market in spite of the fluctuations and changing market trends. The report is based on certain important parameters.

The Top key vendors in Storefront Glass Market include are:- Sisecam Group, Compagnie de Saint-Gobain, Guardian Industries Corporation, Asahi Glass, Nippon Sheet Glass, Promat International, PPG Industries, Tubelite, Alcoa, C.R. Laurence

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Grants to spiff up storefronts soon available for businesses in downtown Easton -

Easton small business owners soon can benefit from facade grant funding to help improve the downtown business district.

Funds are being offered by the Easton Main Street Initiative for those looking to make repairs or improvements to buildings. Any exterior improvements will be considered, including paint, windows, repointing, doors, maintenance, façade repair or restoration, lighting and signage.

The program of the nonprofit Greater Easton Development Partnership has been able to offer façade grants with the help of its community partners for the past 16 years. The facade program this year is being made possible with funding from the state Department of Community and Economic Development and Greater Easton Development Partnership. Funds also typically come from the annual Historic Easton House Tour, which was put on hold for 2020 and 2021.

Publisher: lehighvalleylive
Date: 2021-02-28T20:52:21.753Z
Author: pholzmann
Twitter: @lehighvalley
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Check out this next:

Local ice cream shop’s storefront smashed | KRQE News 13

ALBUQUERQUE, N.M. (KRQE) – A local ice cream shop is picking up the pieces after being the target of a brazen burglar. Bill and Will Warren own I Scream – Ice Cream on Carlisle and Indian School.

The pair says they expect the damage to cost as much as $2,000. They hope to reopen soon. The Warrens say this is the fifth time they’ve been hit in the last 15 years.

ALBUQUERQUE, N.M. (KRQE) - A judge has approved the city and the Department of Justice's request to form a team to investigate police use of force cases. Federal Judge James Browning signed off on the order after a court hearing this weekend.

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Publisher: KRQE News 13 Albuquerque - Santa Fe
Date: 2021-02-27T04:06:45 00:00
Author: KRQE Staff
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Givaudan expands its online presence with a new storefront on Knowde

CINCINNATI, Ohio , Feb. 10, 2021 /PRNewswire/ -- Givaudan has announced its partnership with Knowde, the leading marketplace for food and beverage ingredients, nutritional products, personal care, chemicals and polymers, to expand its online presence in North America .

Givaudan will become the anchor Taste & Wellbeing store on Knowde's new food and nutrition platform, an area into which the e-commerce giant recently expanded.

"Customers and innovation are at the heart of our business and we want to leverage every opportunity we can to help their brands stay ahead of a rapidly changing market and industry," said Fernando Miquelarena, Head of North America for Givaudan Taste & Wellbeing.

Date: 9D28F7743C790DD88F2D9C7375EF7ED5
Author: Givaudan North America
Twitter: @PRNewswire
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Phenix Salon Suites opens first Chattanooga storefront near Hamilton Place

Feb. 26—One of the nation's fastest-growing franchised providers of salon suites has opened its first Chattanooga storefront in the Hamilton Village across from Hamilton Place Mall.

Jenny Nevle, a franchisee for Phenix Salon Suites who operates other Phenix Salon Suites in the Atlanta area, is opening the new 5,600-square-foot facility in East Brainerd to house up to 31 suites of hairstylists, masseuses, beauticians, estheticians, barbers and other independent operators.

Twitter: @YahooNews
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New program offers entrepreneurs free downtown storefronts | News | kokomotribune.com

Carson Gerber is a reporter for the Kokomo Tribune and can be reached at 765-854-6739, carson.gerber@kokomotribune.com or on Twitter @carsongerber1.

Publisher: Kokomo Tribune
Author: Carson Gerber Kokomo Tribune
Twitter: @KokomoTribune
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How to Start A Successful eCommerce Side Hustle on Shopify on Cheddar

Publisher: Cheddar
Twitter: @cheddar
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This may worth something:

Shopify and Amazon are looking to woo online sellers

Shopify and Amazon are likely looking to leverage the recent online shopping surge—though it's unclear how long both firms will benefit from pandemic-driven ecommerce growth.

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Publisher: Business Insider
Date: 2021-02-18
Author: Adriana Nunez
Twitter: @BI_RetailNews
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Global Shopping Cart Software Market 2025: 3dcart, Volusion, BigCommerce, Shopify, GoDaddy,

This Global Shopping Cart Software Market report presented has been documented and mindfully articulated after ensuring thorough references of corporate websites, international journals, survey reports, besides engaging in detailed discussions and telephonic conversations with various stakeholders as well as company spokespersons, offering real-time on-field picture.

The report categorically identifies the region reflecting high investment returns. Additional information on R&D expeditions and vendor activities across diverse geographical hotspots.

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Content Marketing Lead job with Shopify | 157060
Publisher: BoF Careers
Twitter: @bof
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Not to change the topic here:

Shopify Designer Services Market to Register Remarkable Growth Due to Covid 19 Effect |

New research studies on the Shopify Designer Services Market give you a thorough understanding of the industry landscape and help with a better understanding of business and opportunities. This document is very important for many aspects of the organization such as marketing, business development, business expansion, as well as other similar aspects that are important for the growth of the organization are discussed in this Shopify Designer Services Report.

Publisher: KSU | The Sentinel Newspaper
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Global Shopify Designer Services Market : Apolomultimedia, Arctic Grey, CarlowSEO, Carson

The Global Shopify Designer Services market report enumerates highly classified information portfolios encompassing multi-faceted industrial developments with vivid references of market share, size, revenue predictions along with overall regional outlook. The report illustrates a highly dependable overview of the competition isle, with detailed assessment of business verticals.

This versatile report describing the global Shopify Designer Services market has entailed a range of information portfolios that have been segregated into indispensable and additional information streams that have been represented in the form of tables, pie-charts, graphs and the like to align with maximum reader understanding.
COVID-19 Assessment

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Shopify Designer Services Market Trends 2021 | Business Scope For Forecast Period 2027 |

The Global Shopify Designer Services Market report offers an in-depth analysis of the Global Shopify Designer Services Market and several important aspects related to it. It provides its readers with great knowledge about current market dynamics, current market valuation, and past statistics as well. This helps researchers in the study of the market’s performance so far and predicting the further performance for the forecasted period.

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Publisher: KSU | The Sentinel Newspaper
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Happening on Twitter

bfound Announces UAQ Free Zone Partnership, With 1 day eCommerce Setup Service

DUBAI, United Arab Emirates , Feb. 28, 2021 /PRNewswire/ -- bfound is actively working to help SMEs adapt to post-Covid market dynamics and a large part of this activity is focused on helping businesses establish a sustainable capability to sell and market their businesses online. This includes working with new technology partners across a range of digital marketing services, while collaborating with channel partners to bring that technology to the region.

According to a recent report and survey by Kearney, many SMEs have yet to adopt online sales channels and will need to in order to survive. According to the survey only 4 percent plan to sell online showing a disconnect in consumer behavior and the response from SMEs [1] .

Date: 9D28F7743C790DD88F2D9C7375EF7ED5
Author: bfound
Twitter: @PRNewswire
Reference: (Read more) Visit Source



While you're here, how about this:

Ecommerce and Marketing Assistant job with Shaku | 157578

The Ecommerce and Marketing Assistant will own the end-to-end e-commerce processes of the brand. The successful candidate will be responsible for the day to day management of the shop and its orders, as well as working with the Social Media Assistant to ensure the smooth running of the brand's marketing activities. This is an ideal role for an individual with proven experience in e-commerce, SEO and general marketing to play a pivotal role in the delivery of an ambitious growth strategy.

Publisher: BoF Careers
Twitter: @bof
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Metazoa Optimizes Salesforce Org Management Tool Snapshot for eCommerce Businesses

Leading Salesforce org management tool Metazoa Snapshot helps growing eCommerce businesses with complex Salesforce orgs

Metazoa is known for its best-in-class tools like Metazoa Snapshot , which is designed specifically for Salesforce org management . In addition, the same team that created Metazoa Snapshot now offers turn-key services for eCommerce businesses with complex Salesforce needs.

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Publisher: MarTech Series
Date: 2021-02-24T20:57:02 05:30
Twitter: @MarTechSeries
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E-commerce surged during Covid: Groceries, sporting goods top gainers

U.S. e-commerce sales in 2020 grew more than 30% from 2019, according to quarterly figures released by the U.S. Department of Commerce on Friday, as the coronavirus pandemic and nationwide lockdowns pushed shoppers to rely on internet retailers for their consumer needs.

Americans spent $791.7 billion online last year, up 32.4% from 2019. Meanwhile, total retail sales in 2020 increased 3.4% from the year prior. That behavior translated to e-commerce claiming a bigger piece of the pie of total retail sales than before. E-commerce ended the year accounting for 14% of all U.S. sales, up from 11% in 2019.

Publisher: CNBC
Date: 2021-02-19T18:06:02 0000
Author: https www facebook com CNBC
Twitter: @CNBC
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Many things are taking place:

Bloomberg - Are you a robot?
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EMERGE Commerce Founder And CEO On The Niche E-Commerce Growth Opportunity

Marie Labrosse, a master's student in English Literature at McGill University contributed to this story.

EMERGE acquires and operates D2C e-commerce businesses based in North America, leveraging the benefits of scale that are unavailable to any individual brand on its own. EMERGE prides itself on its founder-friendly approach, enabling entrepreneurs to race ahead with their ambitious vision, but receive the expertise necessary to elevate their business to the next level.

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Publisher: Forbes
Date: 2021-02-26
Author: Karl Moore
Twitter: @forbes
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Remarkety Offers New Pay-As-You-Go eCommerce SMS/MMS with a Dollar-for-Dollar Match for up to

Beyond enabling companies to rise above the noise of the inbox with relevant, timely texts, Remarkety eCommerce SMS gives businesses even more visibility into consumer behavior across channels and devices. One example is how it extends abandoned cart recovery across a customer's different devices.

* * *

* The offer is valid through 3/15 in the US & Canada only. We'll match you dollar-for-dollar when you buy up to $1000-worth of SMS credits. The promotion SMS/MMS credits are up to $1000 and need to be used within 60 days from the purchase day.

Date: 2021-02-23
Twitter: @businesswire
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The changing face of ecommerce

The past year has brought about immense challenges for businesses. Brands have had to adapt to the on-and-off closure of bricks and mortar stores and many restaurants have kept afloat by expanding to at-home kits .

The shifting conditions ushered in by the pandemic have seen some brands rush to get an ecommerce platform up and running where they hadn’t offered one previously, while others have used the opportunity to completely revise their offering and push the boat out in terms of design.

Publisher: Creative Review
Date: 2021-02-26T08:45:28 00:00
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Building AI Leadership Brain Trust: Why Is Data Analytics Literacy Key To AI Competency

This blog is a continuation of the  Building AI Leadership Brain Trust Blog Series  which targets board directors and CEO's to accelerate their duty of care to develop stronger skills and competencies in AI in order to ensure their AI programs achieve sustaining results.

Each of the blogs in this series explores either a group of skills or does a deeper dive into one of the skill areas. I have come to the conclusion that to unlock the last mile of AI value realization that board directors and CEOs must accelerate building a unified brain trust (a unified set of leadership skills that are hardwired in relevant digital and AI skills) to modernize their organizations more rapidly.

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Publisher: Forbes
Date: 2021-02-27
Author: Cindy Gordon
Twitter: @forbes
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Quite a lot has been going on:

Hok Talk: Analytics were not created to help front offices - Royals Review

Earlier this week, a small tiff was set off on baseball Twitter when former infielder Will Middlebrooks posted a tweet asking people to remember that analytics were created to work in the front office's favor. Bill James immediately replied.

As the person who created analytics, I can tell you that this is 100% untrue. I didn't care anything AT ALL about helping the front office, and for the first 10 years after people started to catch on, I worked on behalf of players.

Publisher: Royals Review
Date: 2021-02-27T12:00:00-05:00
Author: Hokius
Twitter: @royalsreview
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Francisco Lindor goes yard on analytics and other issues in baseball | Newsday

Mets shortstop Francisco Lindor during a spring training workout on Saturday in Port St. Lucie, Fla. Credit: Newsday/Alejandra Villa Loarca

* * *

Francisco Lindor opened a Pandora's Laptop of sorts this past week when he railed against analytics as a threat to baseball. But he was only half-right.

Lindor is one of the most entertaining players in the sport, a speedy, often spectacular switch-hitting shortstop who is a joy to watch, unless of course you're playing against him. The people who inhabit front offices, however, high above where Lindor conducts his business, aren't necessarily worried about what the game looks like.

Publisher: Newsday
Date: AC41EB10D1EC6B5358F0ECA0E861CCAA
Author: David Lennon
Twitter: @Newsday
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Global Geospatial Analytics Market 2028: Company I, Company II, Company III etc.

The Global Geospatial Analytics market report enumerates highly classified information portfolios encompassing multi-faceted industrial developments with vivid references of market share, size, revenue predictions along with overall regional outlook. The report illustrates a highly dependable overview of the competition isle, with detailed assessment of business verticals.

This versatile report describing the global Geospatial Analytics market has entailed a range of information portfolios that have been segregated into indispensable and additional information streams that have been represented in the form of tables, pie-charts, graphs and the like to align with maximum reader understanding.
COVID-19 Assessment

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Quite a lot has been going on:

Leverage data analytics to curb fraud risks | Accounting Today

Internal auditors and others involved in compliance-related diligence work have a broad mandate to provide assurance and risk-based insights to their stakeholders, often in highly complex and heavily regulated environments.

At the same time, these practitioners recognize the need to become more efficient and more effective in identifying and responding to risks, particularly as remote work becomes the norm for many. Given that would-be fraudsters continuously innovate to avoid detection, the use of data analytics to uncover fraud risks is not new. However, audit teams are at varying levels of maturity with developing and using data-driven tools.

Publisher: Accounting Today
Date: 2021-02-26T19:00:38.281
Author: https www accountingtoday com author eva weiss josh dennis and valerie loverro
Twitter: @AccountingToday
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Top 10 Analytics and Business Intelligence Buzzwords in 2021

Advances in technology are on the unprecedented rise. These developments are increasingly changing the way businesses are done, paving new paths to digital innovation. Business intelligence is one such effective technology for today’s data-driven organizations. It converts raw data into actionable information. Business intelligence interprets data and understands trends, assisting enterprises to make data-driven decisions .

Here's is the list of top 10 analytics and business intelligence buzzwords that will rule in 2021.

Publisher: Analytics Insight
Date: 2021-02-28T08:30:32 00:00
Twitter: @analyticsinme
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Trending Report of Crm Analytics Market – Drivers, Strategies, Applications and Competitive

The report on the Crm Analytics market provides a brief overview of the market along with the product definition and market scope. The sections following the introductory chapter provide an in-depth study of the market based on extensive research analysis. Along with the market dynamics, the report also presents a comprehensive analysis of the market covering the supply and demand forces.

The Crm Analytics study report additionally provides analysis on the market share for significant stakeholders in their global capacity as transformers of the overall scale. This qualitative and quantitative analysis will contain key product offerings, crucial differentiators, revenue share, market size, market status, and strategies of top leading players.

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Quick Guide to MarTech & Digital Analytics Platforms - Business 2 Community

Marketing technology, or MarTech, is a fast-paced industry with new updates every year. MarTech has given 21st Century marketers the ability to cut costs, increase sales, and shrink the amount of labor typically required to keep track of various marketing components.

But perhaps the most impressive offspring of MarTech is digital analytics. By combining various digital capabilities, marketers can track nearly every consumer behavior imaginable. Because of this, mapping the customer journey has never been easier or more vital to business success.

Publisher: Business 2 Community
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Happening on Twitter

Saturday, February 27, 2021

Facebook Touts The Benefits Of Personalized Advertising In New Ad Campaign | AdExchanger

Here's something meta for you: Facebook is running a targeted ad campaign to promote the importance of … targeted advertising.

On Thursday, Facebook launched a national push that aims to demonstrate the value of personalized ads, especially for small businesses reeling from the ongoing pandemic.

The campaign, under the title "Good Ideas Deserve To Be Found," will run across TV, radio and online digital channels, including on Facebook and Instagram, through the spring in the US. The TV spot will air across a bunch of different networks and shows, starting with Good Morning America, World News Tonight, Young Sheldon CBS, NCAA basketball and during the Golden Globes.

Publisher: AdExchanger
Date: 2021-02-25T14:00:10-05:00
Twitter: @adexchanger
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Quite a lot has been going on:

Douglas Elliman launches new ad campaign with celebrity and influencer agents - Boston Agent

Douglas Elliman has enlisted dozens of celebrity and influencer agents for its new advertising campaign launching in March.

The campaign will be integrated across all media platforms including streaming video, digital and print publications, social media and outdoor advertising, according to a press release. While the campaign itself begins in March, celebrity and influencer agents  Eklund | Gomes, The Altman Brothers and Tracy Tutor of "Million Dollar Listing" introduced the campaign on Instagram on Feb. 24 with the hashtag ##TheNextMoveIsYours.

Publisher: Boston Agent Magazine
Date: 2021-02-26T22:56:44 00:00
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Facebook begins a new ad campaign to push its defenses further forward against Apple’s new

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Date: B14888599EF3BCAE601EB9A7C2DB24B3
Author: author
Twitter: @digitaliworld
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Facebook Launches New, SMB-Focused Ad Campaign to Counter Apple's Coming IDFA Change | Social

" Maybe Facebook would be better off explaining to users why it collects so much data, and why they should allow it to continue, in order to provide them with a better experience. That's a harder sell, but it could be more effective than this current framing."

Now, that's exactly what Facebook is doing - The Social Network has today launched a new ad campaign, which will include TV and digital promotions, that looks to better explain why personalized ad targeting is a good thing, and why people shouldn't switch off data tracking.

Publisher: Social Media Today
Date: 2021-02-25
Author: Andrew Hutchinson
Twitter: @socialmedia2day
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Ad campaign launched to build public trust in COVID vaccine - Los Angeles Times

A public service ad campaign unveiled Thursday aims to persuade Americans to get vaccinated against COVID-19, telling them, "It's Up to You."

The campaign by the Ad Council and its partners is focused on those who may be hesitant to get the shots. One print ad reads "Getting back to hugs starts with getting informed" and directs readers to a website with information about vaccines in seven languages.

"Our goal is to move them from being hesitant to being confident" in vaccines, said Lisa Sherman, the Ad Council's president.

Publisher: Los Angeles Times
Date: 2021-02-25T18:46:48.487
Twitter: @latimes
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AstraZeneca vaccine doses land in Sydney

The first shipment of the COVID-19 vaccine that most Australians will receive has arrived in Sydney, with Prime Minister Scott Morrison hailing a new milestone in the fight against the virus.

The first 300,000 doses of AstraZeneca coronavirus vaccine landed from overseas on Sunday, but 50 million doses of this type will be manufactured by CSL in Australia.

The Therapeutic Goods Administration will now batch test the first shipment to ensure it meets Australia's strict quality standards.

Twitter: @YahooNewsAU
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Ad campaign features Orange Corn | | kpcnews.com
Publisher: KPCNews
Author: Purdue News Service
Twitter: @kpcnews
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Facebook launches new ad campaign to convince iPhone users to enable ad tracking - GSMArena.com

Various data is used by companies like Facebook to personalize ads to an individual person based on demographics, geographic location, interests, and activity. Late last year, Apple introduced its new privacy-centered changes that forced all app developers to explicitly ask users for permission to collect this data. Facebook was not happy (and is still not happy) about it.

Apart from preparing a lawsuit to accuse Apple of anti-competitive behavior, Facebook is launching a new ad campaign that focuses on helping small businesses through tough times. A video ad was released on Thursday with the tagline "Good ideas deserve to be found".

Publisher: GSMArena.com
Twitter: @gsmarena_com
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