Monday, May 31, 2021

Willoughby Arts Collaborative using downtown vacant storefront windows to promote events | Lake

Publisher: The News-Herald
Date: 2021-05-31T09:00:00-0400
Author: Marah Morrison mmorrison news herald com ByMarahJane on Twitter
Twitter: @newsheraldinoh
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Works by Lesley students placed at businesses through June 5 in Storefront Initiative Art Walk -

Sophie Pearson's "Take me as I am" is placed in Bourbon Coffee as part of a Storefront Initiative Art Walk. (Photo: Lesley University)

Lesley University is celebrating its College of Art and Design students with an art walk in the city's Porter Square neighborhood. Massachusetts Avenue businesses between the Porter Square MBTA station and Sacramento Street will display the students' original artwork, created for their senior bachelor of fine arts thesis projects, in their storefronts.

Publisher: Cambridge Day
Date: 2021-05-31T18:05:48 00:00
Twitter: @CambridgeDay
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Central Georgia woman transforms storefront to mobile boutique | 13wmaz.com

PERRY, Ga. — One Dooly County woman closed her store in downtown Perry and transformed the business into a boutique on wheels.

Originally named Grace & Grits, Patterson owned a gift and home décor shop which opened in Unadilla before relocating to Perry.

"Finally, when I started to hit my stride and felt like I was finding what works for me and what my customers loved and that sort of thing, COVID hit, so I said 'Well, what am I gonna do now?'" 

Publisher: WMAZ
Date: 6:35 PM EDT May 30 2021
Twitter: @13WMAZNEWS
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Range Leather opens storefront for experiential shopping | Current Edition | wyomingnews.com

Range Leather in Laramie recently opened a storefront where customers can not only shop for leather goods, but also watch product production. Owner Kyle Koster said he hopes customers will enjoy watching their leather goods being handcrafted right in the store. Ardent Photography of Laramie

Range Leather in Laramie wants customers to come for their heirloom quality leather goods and stay for the experience of watching the products be handmade right in front of them.

Publisher: Wyoming Tribune Eagle
Author: Elizabeth Sampson Wyoming Business Report
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Superior CBD shop hops to Belknap location | Duluth News Tribune

The Sutherland family put the final touches on the interior of their new storefront at 1420 Belknap St. on Friday, May 28. Sutherland CBD officially opens for business in the new space, which was formerly Curves, June 1, but customers were already stopping in Friday for CBD-infused products ranging from dog treats to coffee.

Sutherland CBD launched its first store three years ago on Superior's Tower Avenue and expanded to three additional locations: Duluth's Lakeside neighborhood, Ashland and Arizona. The Ashland store shut down prior to the pandemic, but the Arizona store closed down during the pandemic slowdown as the business shifted its focus to online, delivery and pickup sales.

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Publisher: Duluth News Tribune
Twitter: @Duluth News Tribune
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Global Storefront Glass Market Global Demand For The Twentieth Century Is Projected To Rise At A

This report expands on the size of the market, the characteristics of the Storefront Glass market, and the market growth of the Storefront Glass industry and breaks it down into types of Storefront Glass, applications, and consumption areas. The report included a PESTEL analysis of the industry to study the key impact factors and entry barriers of the industry.

The competitive evaluation and detailed statistical analysis on Storefront Glass Industry prospects are provided in the latest Storefront Glass Market Research Report. The Storefront Glass Report will enlighten the readers with market dynamics and market trends to lay out a complete market overview. The main aspects of the Storefront Glass industry are presented in the study, such as market growth, market dynamics, threats, and cost structures.

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New business taps into creativity - Santa Barbara News-Press

Former UCSB student Andrew Rawls made his wild idea a reality when he opened The Crafter's Library Saturday at 9 E. Figueroa St. in downtown Santa Barbara.

The concept began when Mr. Rawls ran a youth center as a military contractor on the Marshall Islands in 2019. He enjoyed teaching the teens how to sew and also loved providing a safe community space.

When he returned to Washington, D.C., COVID-19 made it nearly impossible for him to run his tourism company. He moved in with family in Colorado, looking for his next opportunity.

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Publisher: Santa Barbara News-Press
Date: 2021-05-31T13:00:00 00:00
Twitter: @sbnpnews
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New mattress store; mural coming to Staunton — The buzz

STAUNTON — A mural will be painted on a bicycle shop's building and a new mattress store is opening in downtown Staunton — here's the buzz.

According to owner James Burris, starting this week artist Christy Baker will be painting the side of the bike shop's building at 608 N. Augusta St.

Burris said the mural for his building will be a mountain scene with a multi-use trail and many trail users.

Publisher: The News Leader
Author: Laura Peters
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Tribeca Citizen | Destination Ice Cream: Mister Dips at Pier 17

The Fulton Street beer garden in the middle of the pedestrian plaza, with food and bev run by Cobble & Co, just reopened and also had a nice scene. I’ve heard folks complain about this place, but it sure looked like fun to me. NB: the picnic benches on the western end are open to the public — you can grab drinks from Cobble & Co, or not.

Publisher: Tribeca Citizen
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The Beautiful Stuff Project provides treasure through pandemic

The operation eventually moved to East Somerville, and teachers would come by to fill a bag with whatever odds and ends they found. Seevak did all of this free of charge, because she is "a teacher, not a businesswoman. This started as a labor of love." This model became unsustainable, so she started the offer of $10 per bag. The Beautiful Stuff Project relocated to Magoun Square, where their storefront is currently based.

Seevak instituted something known as the "Treasure Box Curriculum" in Somerville public schools, bringing recycled materials to classrooms and encouraging children to explore, experiment, and discover. She also began a professional development program that teachers have taken advantage of, learning about the Treasure Box Curriculum and how to incorporate The Beautiful Stuff Project's philosophy into their programs.

Publisher: The Somerville Times
Date: https://www.thesomervilletimes.com/archives/108547
Twitter: @The Somerville Times
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Studio45 Sets Its Own Shopify Development Solutions in Motion

When you entrust your online store creation project to Studio45-Team, you can rest assured that you will receive high-quality code and timely solutions for Shopify app development, Shopify virtual assistant, Shopify theme development, Shopify store setup, and other Shopify-related services.

They assure Shopify to be the best platform for E-commerce store creation because it is simple to use and has a lot of built-in features. It is ideal for business owners who want to sell a variety of items through their E-commerce store since it includes inventory management and marketing resources that are simple to use.

Date: 9D28F7743C790DD88F2D9C7375EF7ED5
Author: Studio45 IT Services PTY LTD
Twitter: @PRNewswire
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Learn about certain Design Tips for Thriving up your Shopify Store - EIN Presswire

Build your website with the reliable & best Shopify services. Hire the well-grounded experts now & grow your business with the help of trusted Shopify services.


EIN Presswire's priority is source transparency. We do not allow opaque clients, and our editors try to be careful about weeding out false and misleading content. As a user, if you see something we have missed, please do bring it to our attention. Your help is welcome. EIN Presswire, Everyone's Internet News Presswire™, tries to define some of the boundaries that are reasonable in today's world. Please see our Editorial Guidelines for more information.

Publisher: EIN News
Date: 2021-05-31T06:42:40 0000
Author: EIN News
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Thinkific is running the Shopify playbook, says National Bank - Cantech Letter

For its IPO, the company closed on a C$160-million offering and started trading on the TSX on April 27, starting out of the gate with a market value of C$1.25 billion. So far, the stock is up about 20 per cent.

Thinkific looks to give online course creators — anyone from hobbyists and coaches to trainers and professionals —a place to set up shop and, in CEO Greg Smith's words, "democratize education" in the age of "knowledge entrepreneurship."

Speaking on the company's IPO, Smith said in a press release , "We will be investing even more in research and development to help businesses build, grow and diversify through courses. Becoming a public company is an exciting and important milestone, but our journey is just beginning. Today we're helping more than 50,000 active course creators — and in the future, we can help millions. We are just getting started."

Publisher: Cantech Letter
Date: 2021-05-31T14:18 00:00
Twitter: @cantechletter
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Shopify's (TSX:SHOP) Google Partnership: The Key to Beating Amazon?

Shopify Inc (TSX:SHOP)(NYSE:SHOP) recently scored a partnership with Alphabet (NASDAQ:GOOG)(NASDAQ:GOOGL). The partnership will see Shopify stores promoted in Google shopping and Shop Pay integrated with Alphabet's own merchant offerings. Alphabet, more commonly known as "Google," announced the partnership after a scorching-hot year for e-commerce, which saw online sales grow 44% year over year.

By partnering with Shopify, Google is looking to take on the biggest force in the e-commerce industry: Amazon (NASDAQ:AMZN). Amazon is the leading e-commerce company and a growing force in digital advertising, Google's bread and butter. By partnering with Shopify, Google is looking to grab some of Amazon's action. Here's how that will play out.

Twitter: @Yahoo
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Shopify Designer Services Market by Trends, Dynamic Innovation in Technology and 2027 Forecasts

This Shopify Designer Services Market analysis presents perceptive information for business strategies. Crucial data provided in the report enhances the scope of this report. It further outlines market segments and sub-segments. It becomes easy to manage the outline of the industries with this market study. It depicts global market scenario to help key players in making their place in the market and survive in the market.

Get Sample Copy of Shopify Designer Services Market Report at:
https://www.globalmarketmonitor.com/request.php?type=1&rid=649475

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Publisher: The Manomet Current
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Google Cloud, Shopify expand partnership for global growth - Fibre2Fashion

In 2020, Shopify merchants generated nearly $120 billion in gross merchandise volume, as more businesses moved online in response to the COVID-19 pandemic and accelerated shifts in consumer behaviour. As the demand for ecommerce continues to increase, Shopify's expanded partnership with Google Cloud will bring data processing and storage closer to merchants in more regions, to further improve store speed and performance.

Author: www fibre2fashion com
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Global Point of Sale Software Market Future Prospects 2027 | Square, Inc.

Zion market research has recently published a research study on Point of Sale Software Market. The Global Point of Sale Software Market Research Report Covers, Future Trends, Size, Share, Past, Present Data and Deep Analysis, And Forecast, 2021-2027 . To calculate the market size, the report considers revenue generated from the sales of products under the scope of the report.

The top Major Competitive Players are : Square, Inc., Shopify, Paysafe Holdings, PayPal Holdings, Inc., uAccept, Clover Network, Inc., Gotmerchant.com, LLC, Harbortouch, eHopper

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Publisher: The Manomet Current
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Shopify Designer Services Market: Industrial Output, Import & Export, Consumer Consumption

The latest research report on Shopify Designer Services Market ascertains and evaluates all the critical factors, including key growth drivers and challenges impacting the industry behavior, to assist stakeholders in making the right decisions for the future. It also comprises a comparative […]

The latest research report on  Shopify Designer Services Market ascertains and evaluates all the critical factors, including key growth drivers and challenges impacting the industry behavior, to assist stakeholders in making the right decisions for the future. It also comprises a comparative study of the past and present business scenarios to support the forecasts given in the study.

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Despite online shopping likely to double, most Aussies still prefer to shop in-store: Shopify |

To help Australian retailers meet the fast-changing demands of shoppers, Shopify, the leading global commerce platform, today launched integrated retail hardware for Shopify Point of Sale (POS) and Shopify Payments for in-person transactions.

That's why, as part of Shopify's global roll out of our retail solutions, Shopify has launched integrated retail hardware for Shopify POS, as well as Shopify Payments for in-person transactions, to retail merchants in Australia. As traffic returns to bricks-and-mortar stores , Shopify is helping Australian merchants meet evolving shopper demands with a fully integrated point-of-sale solution that unifies their online and offline businesses.

Publisher: Business Franchise Australia
Twitter: @ BFranchiseAusNZ
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Text Messages Are an Ecommerce Opportunity | Practical Ecommerce

“The vision we’ve had is that text messaging could be so much more,” said Blu Atwood, CEO and co-founder of Textual , a shop-by-text platform.

Moreover, text messages may represent a low friction way to sell goods. Atwood pointed to Gary Vaynerchuk’s WineText , a daily text offer for discounted wine.

On May 26, 2021, for example, the offer was a 2017 Zo Wines Dry Creek Zinfandel. This wine, according to WineText, normally sells for $38 per bottle but was available for one day at $17.95.

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Publisher: Practical Ecommerce
Date: 2021-05-31T12:24:39 00:00
Twitter: @practicalecomm
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GANNI Ecommerce Assistant job with Ganni | 165781

Driven by our mission to be a Copenhagen brand with a global outlook, we are now looking for an Ecommerce Assistant to join our global Ecommerce team in London.

The position is full-time with flexible working hours, and you will be reporting directly to our Global Ecommerce Manager.

You will be an ambassador for GANNI. You will work in our trendy East London office. The GANNI culture is based on a learning and results-driven mentality. Where everyone is united by a common purpose.

Publisher: BoF Careers
Twitter: @bof
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AI is blurring the lines between in-store retail and ecommerce

AI will increase convenience by increasing efficiency across the entire retail ecosystem – that means both online and offline. (Photo by – / Charlotte McCurdy / AFP)

Putting artificial intelligence (AI) to work within the fashion trade is nothing new really. And technology has frequently been pressed into service to improve retail experiences, with new innovations supporting brick-and-mortar outlets as they pursued higher profit margins. And all along, ecommerce platforms have improved their services with the help of digital tools.

Publisher: Tech Wire Asia
Date: 2021-05-31T00:50:58 00:00
Twitter: @techwireasia
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Tackling the eCommerce Digital Supply Chain with Digital Asset Management - Food Industry

Do you ever think about where the images on your product packaging comes from? How do they get there? How do the right images, text, and designs end up on the various different labels? How do you make sure that the same images are used in the appropriate marketing, commercials, or even on the in-store signage?

The answer is Digital Asset Management (DAM). Unfortunately most brands don't realize they lack visibility into their digital assets until they have a problem such as an inconsistent customer experience or mislabeling. It's not uncommon for outdated images of products or packaging to show up during customer interactions. This can have a negative impact on the brand experience.

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Publisher: Food Industry Executive
Date: 2021-05-31T11:00:58-06:00
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Skygarden, The No.1 Ecommerce Platform in Kenya, Achieves Great Results with Insider - EIN

Founded in 2015, Skygarden has become Kenya's number 1 eCommerce platform built specifically for retailers in Africa


EIN Presswire's priority is source transparency. We do not allow opaque clients, and our editors try to be careful about weeding out false and misleading content. As a user, if you see something we have missed, please do bring it to our attention. Your help is welcome. EIN Presswire, Everyone's Internet News Presswire™, tries to define some of the boundaries that are reasonable in today's world. Please see our Editorial Guidelines for more information.

Publisher: EIN News
Date: 2021-05-31T15:59:09 0000
Author: EIN News
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Ecommerce logistics: Digitalising businesses and building sustainable growth in Indonesia |
Publisher: South China Morning Post
Date: 2021-05-31T00:00:20 08:00
Author: Advertising partner
Twitter: @SCMPNews
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Global Customer Communications Management (CCM) Market 2021-2026: IT and Telecom, BFSI, Retail

Global post-COVID-19 CCM market size to grow from USD 1.3 billion in 2021 to USD 2.2 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 11.2% during the forecast period.

Customer queries would be resolved through automatic response processes and solutions wherein customers receive real-time feedback on their queries.

Date: 2021-05-31
Twitter: @businesswire
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Harris Technology (ASX:HT8): an undervalued winner of the eCommerce boom - The Market Herald

Even before the COVID-19 pandemic struck, a global shift was occurring in the way people shop as consumers turned to online stores for both luxury and household goods.

With supermarket chains adding online grocery delivery options, creators and artists shipping their works across the world through online platforms, and online sellers offering fast delivery on a massive range of products, brick-and-mortar shopping was slowly being phased out.

On the ASX, a string of eCommerce companies reported sharp increases in revenue and profits as demand for online shopping soared.

Publisher: The Market Herald
Date: 2021-05-31T05:37:51 11:00
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How SMBs Build Trust With Secure Payments | PYMNTS.com

The past year changed the payment landscape by forcing businesses of all sizes to accelerate their digital transformations.

Replacing or updating legacy systems was no longer a luxury but a necessity, as businesses — particularly small- to medium-sized businesses (SMBs) — needed to adapt quickly to retain and grow their customer bases.

Not all eCommerce payments are alike, however, and choosing the right payment providers can propel business growth by earning consumers' trust and convincing them to buy from firms' sites. This means that business owners looking to stay competitive must keep a close eye on payments — especially the trendsetting payment habits of millennial and Generation Z consumers — to pivot their platforms accordingly.

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Date: 2021-05-28T08:00:21-04:00
Twitter: @PYMNTS.com
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How CMOs are paving the way for analytics adoption | VentureBeat

Marketing was always grounded in data, but often led by gut instinct, which made it difficult to get granular details on the performance of a campaign. The pandemic disrupted businesses as customers changed their buying habits overnight. The journey from prospect to purchase became overwhelmingly digital and self-directed, and customer expectations increased. Consequently, CMOs have had to allocate more resources to digital campaigns and touchpoints.

Publisher: VentureBeat
Date: 2021-05-30T21:06:40 00:00
Twitter: @venturebeat
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Great Eastern doubles down on data analytics

Singapore insurer Great Eastern is doubling down on data analytics in a bid to boost its use of data in corporate decision making.

In 2020, the general insurance company started a centre of excellence to address not only the use cases of data analytics, but also data governance and data quality, according to Ryan Cheong, managing director of digital for business at Great Eastern.

Cheong said the work of the centre, whose head reports directly to the CEO, used to be under his remit, but a stronger focus was needed to grow the company's data analytics capabilities, which is a key part of its digital transformation strategy .

Publisher: ComputerWeekly.com
Date: 05/31/2021
Twitter: @computerweekly
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Trust and Data Analytics: Protecting Privacy in Analysis

Data Analytics is progressively changing the world. Businesses, governments, and different organizations are unlocking their true potential with the help of Data Analytics. Real-time analytics provides swift solutions to complex problems, enabling faster decision-making, and accelerating investments across all industrial sectors.

In this age of cloud computing, data owners have to keep up with the recent technological advancements and the privacy threats to this information, and the regulations concerning the privacy of sensitive data and personally identifiable information (PII). With more data comes the risks of privacy breaches that can lead to financial losses for the company and loss of its clients' trust.

Date: 2021-05-30T11:30:42 00:00
Twitter: @analyticsinme
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Data Analytics Analyst-Risk at Willis Towers Watson / Insurance Journal Jobs
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4 emerging technologies to drive adoption of Location Analytics in industries –

With technologies advancing every day, the Location Intelligence market is set to reap the benefits.

The Location Intelligence market is being driven not just by the growing demand from its users, but also by new advancements in digital technologies that ultimately enable it to offer better propositions to its current and potential customers.

Frontier technologies in the likes of AI, IoT and autonomous systems are already transforming Location Intelligence market with unparalleled data analytics capability and real-time insights. Further advancements to these technologies are expected to take Location market to greater heights.

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Publisher: Geospatial World
Date: 2021-05-31T05:00:44 00:00
Twitter: @geoworldmedia
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Kitchell Joins Firms Reporting Benefits From Predictive Safety Analytics | 2021-05-27 |

Predictive analytics promises to help contractors understand where risk to workers, like this one at an apartment project in Union, N.J., may be concentrated. Photo: Richard Korman for ENR

I n less than a year of use, a new predictive safety method employed by Kitchell Corp. has helped the major Phoenix-based contractor reduce injuries 25%, the company reports. Of special value is how the system allowed Kitchell to focus on the small number of its projects where the risk of accidents was concentrated. But that only happened after many adjustments in collecting the data.

Author: Jonathan Barnes
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Predictive Analytics Market 2021 Rapidly Growing Worldwide in Next 5 Year – Out Front

The latest study titled “Global Predictive Analytics Market 2021 by Key Players, Regions, Type, and Application, Forecast to 2026” published by AllTheResearch, features an analysis of the current and future scenario of the global Predictive Analytics market.

The Predictive Analytics Market size was valued at  US$ 5.7 Bn in 2018  and is expected to grow at a compound annual growth rate (CAGR) of  21.5%  for the forecast period ending 2026 reaching a Market value of US$ 14 Bn .

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Global Analytics of Things Market 2021 Trending Research Report including Top Players Cisco

Then the report focuses on the size and framework of global Analytics of Things market areas to understand the existing structure of several industries. Challenges faced by the industries and approaches adopted by them to overcome those threats have been included. Researchers of this report provide a detailed investigation of the historical records, current statistics, and future predictions.

NOTE: Consumer behaviour has changed within all sectors of the society amid the COVID-19 pandemic. Industries on the other hand will have to restructure their strategies in order to adjust with the changing market requirements. This report offers you an analysis of the COVID-19 impact on the Analytics of Things market and will help you in strategising your business as per the new industry norms.

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Global Glaucoma Surgery Devices Industry (2020 to 2027) - Market Trajectory & Analytics -

Amid the COVID-19 crisis, the global market for Glaucoma Surgery Devices estimated at US$1.6 Billion in the year 2020, is projected to reach a revised size of US$2.3 Billion by 2027, growing at a CAGR of 5.7% over the analysis period 2020-2027.

Traditional, one of the segments analyzed in the report, is projected to record a 5.3% CAGR and reach US$850 Million by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Minimal Invasive segment is readjusted to a revised 5.5% CAGR for the next 7-year period.

Twitter: @Yahoo
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TopDevelopers.co published the list of leading Big Data Analytics Companies of May 2021 – An

TopDevelopers.co has recently announced the best Big Data Companies that are making difference in offering reliable big data analytics solutions to businesses.

SAN FRANCISCO, CALIFORNIA, UNITED STATES, May 31, 2021 / EINPresswire.com / -- Data analytics in one of the most important business activities that is helping businesses grow for a better opportunity in the upcoming years, noticing the need, TopDevelopers.co has recently published a list of top Big Data Analytics Companies .

Publisher: EIN News
Author: EIN News
Twitter: @einnews
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Coronavirus Australia: New advertising campaign to encourage Australians to get coronavirus

A major advertising campaign by ad agency BMF will be launched in July to encourage under 40s to get vaccinated against COVID-19.

The campaign, which is yet to be finalised, will run across social media as well as traditional media and shopping malls, and include celebrities, jokes and songs to emotionally entice younger Australians to get a jab.

"There is a danger in an advertising campaign being run too slowly or piecemeal," says research fellow Jessica Kaufman of the Vaccine Uptake Group at the Murdoch Children's Research Institute. "We need to get everyone on board now. Younger groups have an enormous influence on their friends and family."

Publisher: The Sydney Morning Herald
Date: 2021-05-30T14:00:00 00:00
Author: Rachel Clun Lucy Carroll
Twitter: @smh
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Scoop: Civil rights advocate wants worker voice on Walmart board - Axios

Details: Barber is set on Wednesday to address Walmart shareholders virtually during an annual meeting, and he'll ask them to create a "Pandemic Workforce Advisory Council" made up of hourly workers to advise the board. A newspaper and digital ad campaign is running between now and the meeting.

The other side: Walmart, through a spokesperson, tells Axios that associates unable to work or uncomfortable working due to COVID-19 have been encouraged to stay home.

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Publisher: Axios
Date: 2021-05-30T21:17:57.084426Z
Author: Russell Contreras
Twitter: @axios
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New Campaign Promotes Chicago As Burgeoning Tech And Innovation Mecca 06/01/2021

P33 a nonprofit focused on promoting the Chicago area as a major tech and innovation hub is launching its new ‘Come Back To Move Forward’ campaign . In partnership with World Business Chicago and local tech employers, the aim is to recruit 10,000 tech professionals to the region over the next two years.

The broader recruitment initiative aims to connect mid-career, “cream of the crop” tech talent by providing visibility and access to networking and lucrative job opportunities at Chicago’s most innovative startups and corporations.  Participants include tech giants like Google and Microsoft, Chicago Fortune 500 companies such as Allstate and Motorola, as well as the emerging tech companies including Amount, M1 Finance and Oak Street Health.   

Twitter: @mediapost
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Citrus hopes to break bonds of generational poverty | Local News | chronicleonline.com
Publisher: Chronicle Online
Author: Michael D Bates Chronicle reporter
Twitter: @CitrusChronicle
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NLMA Launches Campaign Encouraging NLers to Get Their Vaccines | VOCM

The outgoing President of the Newfoundland and Labrador Medical Association says she still encounters vaccine hesitancy among some of her patients.

Dr. Lynette Powell says some people still have a lot of questions, which she is more than happy to answer to the best of her ability.

Unfortunately, she says, some people are getting their information from sources that aren’t accurate. That’s why the NLMA wanted to send the message to those eligible to book their vaccine appointment so people can return to some of those “normal activities.”

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Publisher: VOCM
Author: Allison King
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John Morgan's marketing department argued over a nationwide dick joke.

Last month, Orlando attorney John Morgan axed roughly half of the marketing department at his massive personal injury law firm Morgan & Morgan.

While many employees were told it was due to "restructuring," the staffing purge followed months of external and internal grumbling over "Size Matters," a national ad campaign that was intended to emphasize the enormous scale of the firm, but was also criticized as an inappropriate dick joke.

The company acknowledged the layoffs, but wouldn't say exactly how many were fired. However, according to employees, at least 18 of the roughly 30-person staff at the company's Brooklyn office were let go that day, including every employee who complained about "Size Matters." 

Publisher: Orlando Weekly
Date: 2021-05-26 04:00:00
Author: Colin Wolf
Twitter: @orlandoweekly
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'It's Going to Be a Big Summer for Hard Seltzer' - The New York Times

Sales exploded to $4 billion last year, from about $500 million in 2018. Dozens of brands will compete to be the boozy, bubbly drink of the season.

Seltzer at the Rambler Kitchen and Tap, a Chicago establishment that expects to sell close to 500 cans this holiday weekend. Credit... Lyndon French for The New York Times

The music should be pumping and the burgers and jerk chicken wings flying out of the kitchen this holiday weekend at the Rambler Kitchen and Tap in the North Center neighborhood of Chicago.

Date: 2021-05-30T09:00:17.000Z
Twitter: @nytimes
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How Gamification Is Changing Advertising

Gamification is more than just a passing buzzword – it's the future of many things, including advertising.

As ads become more interactive and more personal, they become more engaging. Rather than simply being shown an ad, consumers are interacting with it. They're given an opportunity to win a prize, sweepstakes entry, or points, just by playing a game. Consumers spend more time seeing the brand and product being advertised this way without even realizing it, and the payoff dividends can be huge.

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Publisher: Forbes
Date: 2021-05-27
Author: Ashira Prossack
Twitter: @forbes
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Happening on Twitter