The marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network , this regular column invites The Drum Network's members to demystify the marketing trade and offer expert insight and opinion on what is happening in the marketing industry today that can help your business tomorrow.
If you're an ecommerce brand with a reasonable sized customer base, then the chances are you're sitting on an absolute gold mine of ecommerce data, which can be leveraged to significantly improve your PPC campaigns.
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Yotpo Acquires SMSBump To Expand The Most Powerful Ecommerce Marketing Platform For Brands
Addition of SMS marketing to Yotpo’s industry-leading eCommerce Marketing Platform Unlocks Exponential ROI and Efficiencies
With this acquisition, Yotpo is the only eCommerce marketing platform to provide integrated solutions for reviews, visual UGC, loyalty, referrals, and SMS in one place, giving brands the unique ability to engage customers with smarter, cohesive, and higher-converting experiences across channels. The single-platform approach meets brands’ growing desire to manage their direct-to-consumer (D2C) marketing activities more efficiently and effectively.
Mondelēz International Invests In Growth | PYMNTS.com
As Mondelēz International, Inc. invested in its further growth in non-grocery channels such as eCommerce, discounters and convenience, the confectionary company experienced its first full year under its new consumer-centric growth strategy in 2019. It has also been working on expanding its distribution in fast-growing, developing markets like India, China and Russia.
Chairman and CEO Dirk Van de Put said on a call with analysts covering full-year and fourth-quarter earnings results that the company has become faster and more agile when it comes to innovation. He noted that the company is "trying many new ideas," and rolling out fewer initiatives, but with more success.
Louisiana High Court: Walmart.com Doesn't Owe Local Ecommerce Sales Tax
The Louisiana Supreme Court ruled Wednesday that Walmart.com doesn't have to pay ecommerce sales tax to a local parish, but the decision doesn't impact so-called marketplace facilitator laws created in the wake of the U.S. Supreme Court's 2018 Wayfair decision, Bloomberg Law reported.
According to the Louisiana high court's 4-3 ruling, the lower state courts were wrong to find Walmart.com met the definition of a "dealer" under Louisiana law. Jefferson Parish, in the greater New Orleans area, claimed Walmart.com had for years avoided paying ecommerce sales tax on transactions involving out-of-state sellers. It was the only one of 64 state jurisdictions to do so.
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A 7-point survival guide to ecommerce strategy in 2020 – Econsultancy
The UK is the world’s third largest ecommerce market behind China and the US, accounting for $101bn in 2019 alone.
But Amazon holds almost 40% of the European market and more credit card details than any other company on earth which makes their data and shopper-led approach more personalised and tailored than the rest.
Therefore, to be able to compete on a level playing field, companies must use technology to enhance their logistics, seamlessly combining offline assets such as stores and supply chain with online front-ends such as apps, webstores and media. Having a well-oiled omnichannel approach to services is key and will likely result in a refreshed business model with growing sales.
The Kibo Code is bringing new ecommerce ideas in Tokyo, Japan 2020!
This program has been designed to enable the new business owners to make their big name in the world of eCommerce.
The main idea of the Kibo Code program is merely focusing in terms of helping out the people to make a handsome amount of money through the online platform. You can give your business a better growth by using this platform on unique terms.
Almost all the users who have to date today used this training program for them it is one of the most well-established training programs for eCommerce. The whole working process of this training program has been based upon The 8 Weeks Plan which will enable you to make millions of money without any hassle.
The Benefits of Subscriptions for B2B Ecommerce | Practical Ecommerce
ReadyCloud Welcomes Square as the Latest Addition to its Ecommerce CRM Suite
The new Square integration for ReadyCloud is designed to interact like an independent sales channel. When a transaction includes product and even discount information, it can be put to use unlike any other transaction source:
ReadyCloud builds on Square’s backend tools for product, inventory, attributes and discounts for use in a point of sale interface that is included as part of the integration. Look-up customers, scan items, apply discounts and run new transactions that will be instantly added as a new order and contact entry in ReadyCloud.
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