Monday, January 27, 2020

Las Vegas Nixes Ad Campaign Rollout Plan To Honor Kobe Bryant

Las Vegas Nixes Ad Campaign Rollout Plan To Honor Kobe Bryant
Twitter: @sbjsbd
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And here's another article:

Mike Bloomberg trolls Trump in TV ads across battleground states - CBS News

While most of the Democrats running for president are focusing on the early-voting states, Mike Bloomberg is spending millions to take the fight to President Trump in battleground states. The former New York City mayor is outspending the president's campaign on television ads in several key states.

Since jumping in the race in November, Bloomberg has spent $24 million in Florida, and nearly $11 million in Pennsylvania. He's also about $8 million in Ohio and North Carolina, $7 million in Michigan, and more than $4 million each in Arizona and Wisconsin, all of which are states Mr. Trump won in 2016 and will likely need to win again in 2020. 

Twitter: @CBSPolitics
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GNC Is 'There For You' In New Ad Campaign 01/28/2020

Health supplements chain GNC is riding the wave of new trends in its sector, like Keto, Whole30, and DASH and is promoting its offerings in a new campaign called “There For You.” 

The creative developed with Havas NY, focuses on a GNC sales associate as the expert to help guide customers through their abundance of options. The “Coach” is seen popping up at a gym and parachuting to assist picnickers while saying GNC is “there for you.”

Twitter: @mediapost
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Kim Foxx, Bill Conway release new campaign ads in Cook County state's attorney's race - Chicago

Cook County State's Attorney Kim Foxx and Democratic challenger Bill Conway both released campaign ads Monday morning as the race intensifies.

Foxx's 30-second spot features images of residents of different races, gender and ethnicities with her voice discussing how she has challenged the NRA and pushed to help immigrant families secure their rights.

The ad also was released on the same day Conway, a former assistant state's attorney, released a new wave of television and digital ads criticizing Foxx for her handling of the Jussie Smollett case. Conway's ad features his client Candace Clark who says she was charged with the same crime as Smollett but her case wasn't dismissed.

Publisher: chicagotribune.com
Date: AAC9C18F70AC386BC4DCF4DDF9BF1786
Author: Lolly Bowean
Twitter: @chicagotribune
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While you're here, how about this:

Bouygues Telecom adopts new brand tagline backed by multi-channel ad campaign - Telecompaper

French operator Bouygues Telecom has announced the launch of its first advertising campaign under the company's new brand tagline, 'On est fait pour etre ensemble' ('We are made to be together'). The brand awareness campaign features a TV commercial centred on the theme of friendship, with the support of online, press, cinema and billboard creatives.

Ad agency BETC designed the TV spot, while Performics and Blue 449 (Publicis Media) developed the marketing strategy. Additionally, BETC Design is currently working on a related project, which will see Bouygues refresh the design of its brand.

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Metro Bank champions its staff in first UK ad campaign | The Drum

Metro Bank has launched its first-ever nationwide brand campaign as it gears up for further expansion in the UK.

Launching on Monday (27 January) with a series of out-of-home ads touting the benefits of "people-people banking," the ads focus on the brand's more human side and depict six Metro Bank employees who the company say "demonstrate the highest standards of customer service".

The business will also debut a TV spot later this week from recently-appointed agency Mr President , which follows a bank manager (played by an actress) as she heads off to work, interacting with locals before opening the bank to a customer and her dog.

Publisher: The Drum
Date: 6DA512FE73075919C8F1633A7A6738B2
Twitter: @thedrum
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eMarketer Podcast: Google's New Look, Ad Campaign Innovation and the French Digital Tax -

eMarketer forecasting analyst Eric Haggstrom and principal analyst Nicole Perrin talk about Google's redesigned search results page. They then discuss consumer skepticism about corporate social responsibility, the latest on the French digital tax and what the most important area of ad campaign innovation will be.

Publisher: eMarketer
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Buttigieg in closing Iowa ad: 'It's time to turn the page' | TheHill

The 30-second ad entitled "It's Time" will run across Iowa through caucus night, according to a release from the campaign.

Buttigieg's final ad in the Hawkeye State addresses "corporate greed," climate change and stopping "endless wars with alliances."

"It's time to turn the page from a Washington experience paralyzed by the same old thinking, polarized by the same old fights, to a bold vision for the next generation," Buttigieg says in the ad.

Publisher: TheHill
Date: 2020-01-27T09:51:06-05:00
Author: Justine Coleman
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