B2B merchants must make their goods available via digital purchasing channels, or risk missing out on potential sales. Corporate buyers often start their purchasing processes by looking online, according to a 2017 survey — which found that 61 percent began with general online searches, and 56 percent went straight to suppliers' websites. It is, therefore, vital that these firms create compelling eCommerce platforms.
Simply having an eCommerce presence is not enough, though. B2B sellers need robust platforms that can provide the experiences modern business buyers expect. Merchants' original systems may no longer have all the capabilities necessary to compete in today's economy. This is not a rare problem, as 76 percent of B2B executives surveyed in 2017 noted that they needed to update their eCommerce approaches by 2019.
Not to change the topic here:
Horizon Launches eCommerce Company Night Market 02/07/2020
Horizon Media wants to help marketers improve their online retail performance, not only direct-to-consumer but also behind the walled gardens of Facebook, Amazon, and Google through its newly launched eCommerce data intelligence company, Night Market.
Conceived to give brands greater insight into the consumer journey from prospect to purchaser and stops along the way, the new company will leverage Horizon’s media insights, scale and proprietary business intelligence platforms, which are infused with artificial intelligence. The agency says Night Market will bring together the previously siloed disciplines of consulting, performance media and retail optimization, driven by predictive insights.
Why 'buy now, pay later' services are booming in ecommerce – Econsultancy
According to a recent PYMNTS study , 86% of US consumers are interested in new commerce experiences that can save them money and offer flexibility or convenience.
Indeed, it comes as no surprise that many retailers are now exploring flexible payment options which can allow customers to defer or spread the cost of payment. This is commonly known as 'buy now, pay later' (BNPL).
Klarna, a prominent BNPL provider, was available via 190,000 merchants as of November 2019 and used by 16 million consumers globally, growing at a rate of 6 million a year in the US.
Moteefe, the e-commerce platform for on-demand merchandise, raises $5M Series A – TechCrunch
Moteefe , the e-commerce platform for on-demand production of merchandise has raised $5 million in Series A funding.
Leading the round is Gresham House and Force Over Mass Capital. It brings total funding to date to $12.5 million and will be used to expand into new geographies including Australia and LATAM. The U.K. company also plans to launch new products for large retailers and invest in scaling its operations.
Launched in early 2016, Moteefe provides an “end-to-end” technology solution for entrepreneurs, influencers and (micro) retailers wanting to design, create and sell customised products, such as printed t-shirts or engraved jewellery. The platform enables brands to design merchandise and sell it via their own white-labelled Moteefe store or through their own site, app or other marketing channels.
Quite a lot has been going on:
Keeping Up with the Ecommerce Expansion | 2020-02-07 | Packaging Strategies
As consumers demand greater convenience, ecommerce sales continue to rise. According to the 2019 Internet Retailer Top 1000 Report, consumers spent $517.36 billion online with U.S. merchants in 2018, up from $449.88 billion spent the year prior. Even when the final sales takes place in a store rather than online, the first step to most purchase decisions starts at the search bar.
While ecommerce platforms continue to grow, brands face the prospect of SKU proliferation and the challenges of ensuring products reach consumers in excellent condition. As manufacturers and brand owners take on increasingly complex supply chains with fast-changing needs and opportunities, it is critical for them to understand and equip themselves with the right solutions to remain competitive.
What's a Good Conversion Rate for Ecommerce? | Practical Ecommerce
A common question from ecommerce businesses is, “What is a good conversion rate?” The answer varies based on the company and the definition of “conversion.” A site selling high-ticket items would presumably have a much lower conversion rate than one selling inexpensive consumer goods, for example.
Importantly, which conversions are being measured? Newsletter signups or orders? Adds-to-cart or completed purchases? Social media likes or full reviews? First time purchasers or repeat customers?
Personalizing Skincare Regimens For Men | PYMNTS.com
Before Drishay Menon helped start Bottlecode , he struggled with acne as a kid — an experience that that impacted his confidence and his ability to feel happy in high school. He turned to his mom for help, and she did what any and all good moms would do: "She helped me the best that she could," Menon told PYMNTS in an interview. But the assistance resulted in over-the-top skin peel treatments and light therapy that made him feel even more insecure about his skin.
Menon ended up struggling with skincare from his time as a teenager through to his late 20s. Then, when he and his co-founders (Rob McIntosh as well as Jeffrey Meyers) were working at Trunk Club in Chicago, they all realized that they faced a common problem. "We all actually struggled with different types of skincare and personal grooming [challenges]," Menon said. But there wasn't a place to find the "simple solutions and the products that we wanted."
Retailers must cut the gimmicks to thrive in the era of ecommerce – Econsultancy
I guess that’s why Topshop put a slide in their Oxford Street store, or why Sephora put a slide in their Barcelona store, or why Selfridge’s put a slide in their coffee shop.
Millennials love experiences, right? Particularly, research must show, they like to slide. Maybe they do; but probably not as much as shops love selling stuff.
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These stories grab headlines and they attract people with their novelty, so they do have some immediate impact.
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