Thursday, February 13, 2020

Bloomberg - Are you a robot?

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While you're here, how about this:

Mike Bloomberg's Meme Campaign Is Just the Beginning | WIRED

The ambiguity is making many marketing companies uncertain about how to proceed. Tribe, for example, chose to collect the photos and videos its influencers made for Bloomberg internally rather than encouraging them to upload content directly to social media. This way, the firm avoided parsing out each platform's fluctuating rules. "We deduced that it wasn't clear enough to proceed down that path, so we kept it as a content campaign," Svirskis says.

Influencer marketing company ViralNation has been approached by several political campaigns according to its CEO, Joe Gagliese, but chose to turn down opportunities out of a similar sense of caution. "We just weren't at a place where we felt comfortable doing it," he says. Now, however, his company is close to launching a dedicated political wing at the end of this month. "We've done so much preparation," Gagliese says. "I'm still nervous about it."

Publisher: Wired
Author: Kate Knibbs
Twitter: @wired
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New Guard Coatings paints the town with BIC ad campaign - BIC Magazine

New Guard Coatings' Steve Feldman, who serves as President of the Americas, shows off his first ad in BIC magazine in the February 2020 issue at the New Guard Coatings office in Pasadena. He celebrates the occasion with The BIC Alliance's Becky Salinas. The unorthodox ad is printed upside down to capture the reader's attention. Once inverted, the text reads, "Now that we have you looking at this differently, let us help you look at your paint and coating supplier differently too.

Publisher: BIC Magazine
Date: 2020-02-13T09:35:37.757691
Twitter: @BIC_Magazine
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FENDI Drops New Ad Campaign Along With New Bag — Flaunt Magazine

British photographer Nick Knight captured Fendi's new spring/summer ad campaign. The new collection "charts a path of playful opulence through a Summer's technicolor day drenched in the warmth of an Italian sunrise."

Along with the new ad campaign, Fendi has dropped their latest bag in the Baguette family, the Pico Baguette. The bag was first debuted on the Spring runway and was originally thought of as the "AirPods holder" but this cute little bag can hold any treasures your heart desires. The bag is available now on Fendi's website .

Publisher: Flaunt Magazine
Date: 2020-02-13T13:15:25-0800
Author: Angel Sohu
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Quite a lot has been going on:

Forward Florida launches digital ad campaign to promote Latino voter registration

Forward Florida , a political committee run by former Democratic gubernatorial candidate Andrew Gillum , came out with a new digital ad aiming to increase voter registration among Latinos.

Rueda is a DACA recipient who says her parents have already been deported to Ecuador. President Donald Trump ‘s administration has fought to end the DACA program in court .

"Even though my people aren’t accepted in this country, I know that this is my home,” Rueda added.

Publisher: Florida Politics - Campaigns & Elections. Lobbying & Government.
Date: 2020-02-13T17:57:12 00:00
Twitter: @Fla_Pol
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Elizabeth Warren campaign shifts ad spending after struggle in New Hampshire primary - ABC News

In the past week, the Warren campaign has canceled or moved more than $1.2 million worth of television ads in Nevada and South Carolina, which are scheduled to cast votes later this month.

The campaign began pulling ads from Nevada and South Carolina on Monday last week amid the chaotic Iowa caucuses -- cancelling more than $660,000 worth of ads from the two states, according to the ad research firm CMAG/Kantar in Washington, D.C.

The day of her fourth-place finish in the New Hampshire primary, they cut another $370,000 in South Carolina, moving the majority of that money to Nevada, according to the Warren campaign. Nevada holds caucuses a week before the South Carolina primary.

Publisher: ABC News
Date: 2020-02-13T00:16:26Z
Author: ABC News
Twitter: @ABC
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Juul bought ad space on kids' websites, including Cartoon Network, lawsuit charges

E-cigarette maker Juul Labs bought online advertisements on teen-focused websites for Nickelodeon, Cartoon Network, and Seventeen magazine after it launched its product in 2015, according to a lawsuit filed on Wednesday by the Massachusetts attorney general's office.

"Their whole effort was to try to get kids hooked, to get kids to start vaping because they wanted to create a whole new class of consumers," Massachusetts Attorney General Maura Healey told CNBC's "Squawk Box" on Thursday.

Publisher: CNBC
Date: 2020-02-13T12:41:15 0000
Author: https www facebook com CNBC
Twitter: @CNBC
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Michael Bloomberg spent millions of dollars on 2020 campaign ads - CNN Video
Publisher: CNN
Date: 2020-02-13T15:44:00Z
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Happening on Twitter

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