Wednesday, February 5, 2020

MoveOn targets vulnerable GOP senators with ad campaign following impeachment | TheHill

The ads accuse the senators of being "complicit" in Trump's "crimes" and call their acquittal votes "disgraceful."

"Martha McSally is complicit in Trump's crimes. She just voted to let Trump violate the Constitution. She ignored her solemn oath to uphold the law and gave Trump the green light to keep undermining the integrity of our elections," a narrator reads in the ad targeting McSally. "Martha McSally didn't do her job, but we are ready to do ours. Vote her out."

Publisher: TheHill
Date: 2020-02-05T17:08:52-05:00
Author: Tal Axelrod
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'Peloton Wife' helped spur holiday sales for the fitness brand | Ad Age

It was the gift that kept on giving. Peloton's widely panned holiday ad campaign, called "The Gift That Gives Back," might have helped juice sales after all. The New York-based fitness brand reported stellar second-quarter earnings on Wednesday.

However, the brand was not profitable for the quarter—it reported a net loss of $55.4 million. In addition, Peloton's stock was trending down in evening trading as Peloton issued a third-quarter forecast that was lower than expected by investors. The company went public late last year with an initial price of $29 a share.

Date: 2020-02-05T18:40:53-05:00
Author: Adrianne Pasquarelli
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3 ways to maximize YouTube video ads in 2020 | AZ Big Media

For the most part, YouTube has been user-friendly from the beginning. Although plenty of tweaks have been made to the user interface and video uploader, users have been generally satisfied with the platform. Advertiser satisfaction is another story.

For publishers, these changes have reduced or eliminated ad revenue and disrupted business for advertisers who want their ads displayed on those controversial channels.

YouTube's advertising policies are unpredictable; they can change at any moment. To stay ahead of the curve, here are 3 strategies to maximize YouTube ad spend:

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Publisher: AZ Big Media
Date: 2020-02-04T19:05:21 00:00
Author: Blufish
Twitter: @AZBigMedia
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Starbucks' New Trans-Inclusive Ad Campaign Is Built on a Foundation of Lies - VICE

Starbucks has launched a new trans-inclusive ad campaign, which many media outlets have praised for its pro-LGBTQ message. But I? I have misgivings…

The ad follows a young person as they go about their day, wincing every time someone calls them by the distinctly feminine name "Jemma." It's only once they go to order coffee at a Starbucks that someone finally asks them what they want to be called.

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No, I'm not about to launch into some transphobic argument about how we shouldn't affirm trans kids' identities. I know that trans boys are boys, trans girls are girls, and all the nonbinary and gender-nonconforming kids are whatever gender they say they are—no exception.

Publisher: Vice
Date: 2020-02-05T20:02:52Z
Author: Harron Walker
Twitter: @vice
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Bloomberg Plans to Double Ad Spending After Iowa Caucus Problem - The New York Times

COMPTON, Calif. — Michael R. Bloomberg 's presidential campaign moved on Tuesday to exploit the chaotic outcome of the Iowa caucuses, escalating an already enormous campaign of television advertising and publicly making the case that a messy outcome in the early states opened the way for Mr. Bloomberg.

Mr. Bloomberg, the former New York City mayor whose campaign is fueled by a multibillion-dollar personal fortune, conferred with advisers on Tuesday morning about the muddled results in Iowa. Encouraged by the murky outcome, Mr. Bloomberg authorized his campaign team to double his spending on television commercials in every market where he is currently advertising and expand his campaign's field staff to more than two thousand people, strategists involved in the conversations said.

Date: 2020-02-04T17:56:01.000Z
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Icelandic Provisions' first national ad campaign seeks to set skyr apart from its 'cousin' yogurt

"Yogurt is such a large category and consumer behavior that we think it has been smart to be a part of that. Skyr is something that can be used in a very similar way to how yogurt is used in the morning or as the base for a great bowl. And so that's been a great short hand for us" ​ as we have introduced the brand – and concept of skyr – to the US, Alexander explained.

But, he added, "we're not a yogurt. Skyr is different from yogurt in very specific ways," ​ and now is the time to explain that to consumers and set Icelandic Provisions' skyr apart from the competition in a very crowded category.

Publisher: foodnavigator-usa.com
Date: CEC8ACB0DB9777352167906B78F1EF96
Author: foodnavigator usa com
Twitter: @FoodNavigatorUS
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Peta launches new ad campaign in Mobile featuring Joaquin Phoenix – WKRG News 5

Mobile, Ala. (WKRG) — A new ad campaign from the People for the Ethical Treatment of Animals (PETA) features a billboard in Mobile with the image of PETA’s 2019 Person of the Year, Joaquin Phoenix, and a chicken, with the words “We are all animals.”

In a press release, the organization said the billboard went up on Airport Boulevard near several fast-food restaurants, west of the intersection with Cody Road.

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MOBILE COUNTY, Ala. (WKRG) --- A community is on high alert after Mobile Police tell News 5 a serial robber is targeting older African-American women in the Toulminville area.

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Publisher: WKRG News 5
Date: 2020-02-05T17:19:57 00:00
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Everytown for Gun Safety to make $250k ad buy, aim to put Minn.
Publisher: Bemidji Pioneer
Twitter: @Bemidji Pioneer
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