The Facebook -owned messaging service has published a seven-minute film showing people communicating via WhatsApp as a fire breaks out ahead of Carnival celebrations. Users are seen sending messages to organize costume donations for a rival's dance school whose warehouse burns down, and the ad ends with "Rivals in public. Friends in private," with WhatsApp's logo, and "From Facebook," underneath.
The ad — based on a true story — aims to show that WhatsApp is "more than a messaging app," and wanted to convey the "emotional connection and solidarity" of Brazilians. It will be shown on Instagram and Facebook, as well as on TV.
Not to change the topic here:
Mike Bloomberg Has Spent More Than $450 Million On Ads : NPR
Democratic presidential candidate and former New York City Mayor Michael Bloomberg speaks during a campaign event, Thursday in Salt Lake City. Rick Bowmer/AP hide caption
Former New York City Mayor Michael Bloomberg has now spent some $452 million on advertising since entering the Democratic presidential race in late November, according to the ad-tracking firm Advertising Analytics.
The multibillionaire, who is self-funding his campaign, has already spent more than $401 million on television and radio ads alone. That surpasses the $338.3 million that President Barack Obama's campaign spent on those ads during his entire 2012 campaign, according to Advertising Analytics.
Donald Trump ads will take over YouTube for Election Day - The Verge
YouTube's homepage will feature ads in support of Donald Trump's reelection campaign on election day 2020, Bloomberg reported on Thursday .
Trump's reelection campaign bought out YouTube's masthead ad space for "early November" including election day, November 3, according to Bloomberg. By purchasing this highly trafficked ad space, the Trump campaign is betting that the visibility could aid his candidacy in some of the most important days leading up to the election.
Burger King moldy-Whopper ad campaign to showcases no preservatives - Business Insider
On Wednesday, Burger King released a time-lapse video of its flagship burger decomposing and becoming covered in mold over 34 days.
The stunt is part of the chain's campaign to highlight its move away from preservatives and artificial ingredients. Burger King said in a press release that it had removed preservatives from the Whopper in most European markets and select US markets.
"At Burger King we believe that real food tastes better," Fernando Machado, Restaurant Brands International's chief marketing officer, said in the press release. "That's why we are working hard to remove preservatives, colors, and flavors from artificial sources from the food we serve in all countries around the world."
Not to change the topic here:
Ad campaign calls for people to leave Florida for LGBTQ-friendly Colorado
A new ad campaign is specifically inviting Floridians in the LGBTQ community to pack up and move to Colorado.
The ad, which runs over a rainbow background, promises jobs are protected in the Centennial State, and pride is taken in innovative businesses and an ability to "be ourselves at work."
Debra Brown, the executive director of Good Business Colorado, an organization representing "values-driven" businesses said the ad is a serious plea to business owners and workers.
NYC Commission on Human Rights Unveils Ad Campaign Focused on Protecting Jews | The Jewish Press
The New York City Commission on Human Rights launched a new ad campaign focused on reassuring the Jewish community that it is committed to combating anti-Semitism, reported the Jewish Insider .
The advertisements are slated to run in several Chassidic and Orthodox Jewish print publications and online. They feature images of individual New Yorkers, including two women, a person of color and a Chassidic man, along with the message "Jewish New Yorkers belong here. Anti-Semitism does not."
Bloomberg tech company Hawkfish hires ad exec to aid campaign
The digital company working for Mike Bloomberg's presidential campaign has hired another executive from a premier advertising firm, as the billionaire former New York mayor's organization churns out waves of digital content to support his candidacy.
The company, Hawkfish, recently hired Tim Castree, former North America CEO of WPP Group subsidiary GroupM, according to people with direct knowledge of the matter who declined to be named as these decisions have not been made public. GroupM's website boasts that the firm directs "more than $50 billion in annual advertising." Castree left in November .
Census Bureau’s new ad campaign targets minorities | KHON2
WASHINGTON (NEXSTAR) — The U.S. Census Bureau has begun to roll out a $500 million advertising campaign in anticipation of the 2020 Census.
The bureau said most of the advertising focuses on reaching minorities and historically underrepresented communities.
“We have ads specifically targeting African-Americans as a group,” said Kendall Johnson of the Census Bureau. “We also have ads in Haitian creole for the Haitian audience. We have ads that focus on the Afro-Caribbean audience [as well].”
Happening on Twitter
Not surprising. WhatsApp chooses Brazil to launch its first major ad campaign -- https://t.co/snUuv75ZAE dianejeantet (from Rio de Janeiro, Brazil) Fri Feb 21 17:45:39 +0000 2020
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