Being stuck indoors is an opportunity to catch up on ecommerce reading! Here is a batch of new ecommerce books for spring. There are titles on digital marketing, brand development, artificial intelligence, affiliate marketing, startup financing, and podcasting.
I compiled this list using Amazon. From Amazon’s “Books” category, I selected “Business & Money.” From there I chose the “Processes & Infrastructure” subcategory and selected “E-commerce.” Then I handpicked titles from that group based on customer ratings and relation to ecommerce. I also chose a few titles from the “Small Business & Entrepreneurship” subcategory.
Not to change the topic here:
Why Retailers Close Their Ecommerce Shops During a Lockdown – Adweek
With the vast majority of the retail industry labeled “inessential” by state and local authorities, everyone from mom-and-pop operations to major retailers have had to lock up shop because of the coronavirus.
Although ecommerce provides an opportunity to make sales despite store closures, some brands are shelving their online platforms as well, whether to remain true to a brand’s core values or because of a snag in operations.
How COVID-19 is impacting the ecommerce market | The Drum
With a pandemic ongoing, it's interesting to look at how customer's online shopping behaviour has been affected so far.
We're in an unprecedented situation, one which will continue to develop in the coming weeks and months. We've looked at client data from March so far, comparing our stats to averages for the same period in 2019.
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Normally, cart abandonment rates are affected by factors like the length and complexity checkout process, price considerations and typical customer research patterns.
Bloomberg - Are you a robot?
In case you are keeping track:
E-commerce delivery resumes, but erratic due to lockdown hiccups
Saturday was the fourth day of the 21-day lockdown announced by Prime Minister Narendra Modi to contain COVID-19 Despite e-commerce and online retail or delivery platforms trying to iron out the creases in the supply and delivery of essential services
eCommerce Innovations In The Wine Industry | PYMNTS.com
Retailers are finding success in the complex, highly regulated wine industry , and are looking to top off loyalty as coronavirus orders flow. Wine Insiders , in one case, has combined edgy technology and innovations, and supplemented traditional marketing channels with digital advertising. The firm has also extended its anniversary sale promotion amid historic uncertainty and temporary closures of local businesses. All this, Today in Data.
Ecommerce and Machine Learning: 4 Benefits You Need to Know - Business 2 Community
Do you want to improve the lead generation efforts of your online store? Perhaps your goal is to fine-tune your sales cycle by making sure you have the products you need and a robust customer support team. Whatever your long term eCommerce goals might be, machine learning can help you make the most of your time and money.
If you're new to the idea of artificial intelligence, we will give you a brief rundown of an AI subset called machine learning. Essentially, machine learning is just one application of AI that focuses on analyzing data points to make informed decisions about what's going to happen next in
High-End Face Masks Become Valued Commodity | PYMNTS.com
Designer face masks have become a valued accessory for affluent consumers around the world during the coronavirus outbreak. They have been in existence for at least 10 years as a niche market serving Beijing consumers, Burning Man attendees and the chronically ill. And now they have also become a sign of inequality for some in an age when there is a short supply of protective gear for medical staffers, Bloomberg reported.
Amazon, eBay and other retailers have fallen under pressure for providing the means for sellers to price gouge on needed supplies like hand sanitizer and masks. In reply, the companies said they would prohibit those kinds of listings. However, the luxury masks reportedly fall in a gray area of sorts because they are high-end items.
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