— Allies close to President Donald Trump's reelection campaign are raising red flags about some of the messaging around the coronavirus crisis.
— Democrat Sara Gideon's path to her party's Senate nomination in Maine became clearer after Ross LaJeunesse, a self-funding former Google exec, ended his bid.
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CORONAVIRUS CAMPAIGNING — Campaigns are adjusting on the fly as they deal with in-person restrictions and fundraising shifts during the coronavirus outbreak. And one place where there's been a shift among some is TV advertising. In a handful of downballot races, campaigns and outside groups are running ads messaging on the pandemic. (And don't forget about the groups attacking Trump over his response.)
Many things are taking place:
Carbon Creative's $1.76 million for the pandemic ad campaign - AdNews
Brisbane's Carbon Creative is getting $1.76 million for the creative work on the Health Department's $30 million national coronavirus campaign, according to contract documents.
The contract, which started on March 3 and runs to June, was originally marked down as $407,700, according to documents lodged with AusTender .
It's unclear why the value of the contract quadrupled but the lead time was very tight with the contract starting March 3 and the campaign launching ten days later.
Coronavirus: Joe Biden, Bernie Sanders haven't aired TV ads in 2 weeks
Joe Biden and Bernie Sanders haven't aired campaign television ads in nearly two weeks as the coronavirus spreads and dominates headlines.
The Democratic presidential rivals haven't aired an ad on TV since March 17, according to data compiled by Advertising Analytics. Instead, they are focusing on digital advertising.
The move comes as both campaigns have eliminated in-person campaigning, opting instead to address supporters through virtual events.
Super PACs Step In to Attack Trump's Coronavirus Response - The New York Times
Hi. Welcome to On Politics , your guide to the day in national politics. I'm Nick Corasaniti, back in the seat as your host on Tuesdays for our coverage of all things media and messaging.
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The presidential campaign has largely shifted to the recesses of public consciousness during the coronavirus outbreak. So, too, has political broadcast advertising: Since last Tuesday, Joe Biden, Bernie Sanders and President Trump haven't aired a single ad on television.
Many things are taking place:
Trump Campaign Forced to Shelve 2020 Ad Blitz Touting Economy Because of Coronavirus Pandemic
This Trump campaign ad is a throwback to a time that's hard to remember now. Entitled "The Fighter," it features African-American and Latino voters extolling the healthy U.S. economy created by Donald Trump. ''Look at our economy, look what he's done. How could you not support the president?" asks an African-American woman wearing a red MAGA hat.
The ad encapsulated what the Trump campaign strategy was going to do: emphasize low unemployment, rising wages and a strong stock market. It was also an effort to increase support for Trump among minority voters—a tack the campaign telegraphed in its Super Bowl ad touting criminal justice reform.
No, Netflix Is Not Spoiling Its Own Shows To Fight Coronavirus
No, Netflix is not spoiling its own shows. If you've seen pictures of billboards ruining the latest seasons Stranger Things or Love Is Blind, the ads aren't real—though the spoilers are. That said, it wouldn't be a terrible idea.
The fake campaign is the brain child of Seine Kongruangkit and Matithorn Prachuabmoh Chaimoungkalo, known as Brave, of the Miami Ad School Europe in Hamburg, Germany. They figured that the best way to stop coronavirus is to stay at home, and what better way to get people to do that than threaten to spoil their beloved Netflix series?
Democrats plan attack on Joni Ernst's 'Make 'Em Squeal' campaign ad | Political News |
Instead of delivering on her 2014 promise, Ernst, a first-term Red Oak Republican, has become a part of the problem in the Washington, D.C., she vowed to fix, "leaving Iowans behind in her career's wake," party spokesperson Jeremy Busch said.
To highlight Ernst's record, Democrats plan to run an ad called, called "Making Iowans Squeal," on digital platforms in the coming weeks and during the course of this year's election.
Democrats claim Ernst has put the agenda of Senate Majority Leader Mitch McConnell, R-Ky.
Companies Rally Around Ad Council for COVID-19 Campaigns – Adweek
In partnership with the Ad Council, a slew of media organizations, social platforms, ad tech companies, agencies and influencers are coming together to slow the spread of COVID-19 via pro bono campaigns and donated ad space.
According to the Ad Council, Amazon, Apple, Facebook, Group Nine Media, Google, Pluto TV, Pinterest, TikTok, WarnerMedia and YouTube, as well as ad tech firms Xandr and TrueX, are providing "significant donated media space to run and amplify campaign assets, getting urgent messaging to audiences nationwide on the platforms they use daily."
Happening on Twitter
O patrão fazendo carreata pra você voltar ao trabalho em plena pandemia de coronavírus // Você voltando pro trabalho https://t.co/HaggmlEw2g delucca (from São Paulo, Brasil) Fri Mar 27 16:49:32 +0000 2020
The coronavirus is not Donald Trump's fault, but his inept response is. He ignored the warnings for months, downpl… https://t.co/2A4qIO6z8S JoeBiden (from Wilmington, DE) Fri Mar 27 16:26:00 +0000 2020
'Estão ocorrendo mortes por coronavírus sem diagnóstico na rede pública', diz pneumologista da Fiocruz https://t.co/C4qUNBoEZ4 gugachacra (from New York, NY) Fri Mar 27 13:45:05 +0000 2020
BREAKING: Jared Kushner's shadow coronavirus task force appears to be violating multiple laws by using private emai… https://t.co/mRosQeatYD CREWcrew (from Washington, D.C.) Fri Mar 27 14:26:43 +0000 2020
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