Not to change the topic here:
Council Post: How Does E-Commerce SEO Work?
Optimum7 .">IT consultant with over 11 years of e-business experience in digital marketing, e-commerce and integrations. Co-Founder and COO of Optimum7 .
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Every e-commerce business needs to know how to leverage search engine optimization (SEO). SEO refers to how your business ranks on a Google search for a certain keyword. You want to be on the first page of relevant searches, ideally at No. 1. First impressions are key; if a customer sees your e-commerce store as a top result, they are more likely to buy.
Retail eCommerce news from week beginning 24 February -
Retail and eCommerce highlights this week includes SAS's investment in Research and Development in Scotland. Details of enVista's 2020 Personalisation Report, Salesforce's purchase of Vlocity and Marketo announces updates to its platform.
SAS has confirmed further expansion of its Research & Development (R&D) Centre based in Glasgow . The company doubled the size of its Scotland R&D centre since its inception in 2014 to around 100 employees. SAS will now expand it by a further 20 per cent in 2020. It is investing in a team of highly skilled data scientists to focus on technology development.
Ecommerce Product Releases: March 2, 2020 | Practical Ecommerce
Here is a list of product releases and updates for late February from companies that offer services to online merchants. There are updates on digital marketing tools, artificial intelligence, video creation, cybersecurity, shipping, and customer service and returns.
Sidecar to help merchants with Facebook advertising . Sidecar has updated Sidecar for Facebook & Instagram. New features include intelligent campaign creation, customized audience builder, automated budget allocation, and ad management and testing. The enhanced solution now supports every Facebook ad type , including video ads and single image ads.
In case you are keeping track:
Target breaks into the top 10 in e-commerce sales: eMarketer - MarketWatch
Walmart reportedly names new COO of e-commerce | Retail Dive
Iannone's promotion is the latest move in a broad reorganization of Walmart's e-commerce operations, which have made progress in recent years but not without hiccups and reported internal tensions.
Most recently, the company told employees that it was merging its digital and in-store buying teams after years of siloed operations. To lead the integration, t he company appointed Chandra Holt, formerly COO of Sam's Club. She will serve as chief merchandising and integration officer for Walmart e-commerce, reporting to recently installed Chief Merchandising Officer Scott McCall.
SEO: Why Your Faceted Navigation Pages Aren't Ranking | Practical Ecommerce
The filters and facets utilized by ecommerce sites allow shoppers to quickly narrow a product set by color, style, or other attributes. It’s called faceted navigation. It’s ideal for targeting keywords with midsized demand. And it can seriously boost organic search traffic.
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A lighting etailer, for example, could sell lamps that are categorized into increasingly smaller groups, such as Table Lamps > Brass Table Lamps . There, a shopper could select a product such as “Elise Formal Brass Table Lamp.”
Kingfisher appoints Sue Harries as group ecommerce director - Retail Gazette
Harries joins from Screwfix, which is owned by Kingfisher, where she has served for 15 years, most recently as ecommerce director, where she is credited for being integral to the growth of its digital proposition.
During her time at Screwfix, online sales increased by 80 per cent and over a third of all Screwfix sales are now transacted online.
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In her new role, a key part of her responsibilities will be to significantly drive ecommerce sales across the Kingfisher Group.
Happening on Twitter
Today, Europe is at the mercy of Big Tech from Asia & the US,while strategic European mergers are being blocked. Cr… https://t.co/BkRIMQa89z guyverhofstadt (from Europe) Mon Mar 02 13:41:44 +0000 2020
We are pleased to share that our CEO & Co-Founder @zibin is being featured alongside 21 other top technopreneurs in… https://t.co/dDZTXM3WSd PundiXLabs (from Singapore) Wed Feb 26 06:47:01 +0000 2020
LatAm should borrow from both the U.S. and Asia. -Copy American a16z/YCombinator agency models to bolster startup… https://t.co/mjxvqYcF3y annaescher (from San Francisco, CA) Thu Feb 27 17:28:46 +0000 2020
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