Protect Our Care's ad, which will run on cable television in select markets, opens with the image of an anxiety-ridden, middle-aged woman wearing a surgical mask looking out a window. It then transitions to shots of first responders and doctors in protective gear, then to images of people waiting in line and filling out unemployment applications.
* * *
The montage of images from the crisis are overlaid with media headlines and excerpts tailored for each state, such as a report from Michigan Bridge magazine stating "Michigan coronavirus cases surge with more testing but shortage remains" and an excerpt from The Philadelphia Inquirer reporting "Pa. coronavirus shutdown wreaks havoc on economy as new unemployment claims top 645,000."
Quite a lot has been going on:
In new campaign ad, McConnell touts role in passage of 'biggest economic rescue package in
The 30-second spot , airing in support of McConnell's reelection bid in Kentucky, says that "in times of crisis, we look to leaders" and features images of him striding through the Capitol and standing behind President Trump as he signed the measure into law last week.
The fact that a Republican incumbent is touting his role in passing such a massive spending bill underscores how significantly the pandemic has reshaped this election season and adds to the drama the issue has injected into the Kentucky race.
Pro-Trump Super PAC to Spend $10 Million on Attack Ads Against Biden - The New York Times
The super PAC supporting President Trump's re-election is planning a $10 million advertising spree to attack former Vice President Joseph R. Biden Jr. in three Rust Belt states that were crucial to the president's 2016 victory, officials with the group said on Wednesday.
The announcement about the ads — which will appear in Pennsylvania, Michigan and Wisconsin — came after a growing chorus of complaints from White House officials, campaign aides and a wide range of the president's allies about a lack of activity from the group, America First. Outside Democratic groups have started airing blistering ads criticizing Mr. Trump's belated response to the coronavirus and telling Americans that the country needs to elect a leader it "can trust."
Pamplin Media Group - Our Opinion: Ad campaign offers some tough love, hard truths
While you're here, how about this:
GumGum Partners with Ad Council on Campaign to Slow the Spread of Coronavirus
To support the #AloneTogether PSA initiative, GumGum has begun running pro bono In-Screen ads promoting the importance of social distancing
"When the Ad Council announced their PSA plans, we immediately let them know that we wanted to help, because we trust and admire all the work they do, and we have a platform specialized in targeting digital audiences at a time when so many are online seeking for information," said GumGum CEO Phil Schraeder. "We turned around the campaign in less than 48 hours because we felt a real urgency about this message. Social distancing works, but you need to start early and get everyone participating.
ReelTime Begins Munchie Magic Ben & Jerry's Ad Campaign Supporting New Snack Delivery
KENMORE, WA / ACCESSWIRE / April 1, 2020 / ReelTime VR/ReelTime Media (OTC PINK:RLTR) ReelTime Media has begun an advertising campaign supporting Baristas (OTC PINK:BCCI) "Munchie Magic" which delivers Ben & Jerry's ice cream along with Baristas coffee products and other snack foods through its third-party delivery partners such as DoorDash, Uber Eats, and Grubhub.
Despite restraints on businesses causing many to slow down or outright close due health restrictions Baristas "Munchie Magic" has opened three new locations in just the past week in Washington State and has plans to continue with its expansion.
Fiat Chrysler and OneRepublic team up for coronavirus response campaign | Ad Age
OneRepublic last week released a song called "Better Days" that was written and recorded while the pop group was on quarantine. And now the tune is backing a new Fiat Chrysler campaign aimed at plugging its new online buying tools and financial incentives designed to keep purchases coming during the coronavirus pandemic.
The campaign, like the song, is called "Better Days." It will get media support on TV and digital. Starting today the automaker will run the campaign in place of individual spots promoting its brands, which include Jeep, Chrysler, Dodge and Ram. The decision to stop regular advertising follows similar moves by other automakers that are coming to grips with the reality that typical ads plugging new vehicle launches or run-of-the-mill sales events won't cut it during the pandemic.
Corona beer in surprise sales surge and Visa repositions Olympics campaign: Wednesday Wake-Up
For example, in one clip, skateboarder Sky Brown says, "Hi, I'm Sky Brown, and this isn't easy," before kick-flipping a skateboard in her bedroom. She then moves to the bathroom and says, "But this is," as she washes her hands.
Before the cancelation, Visa had planned to run a similar campaign that featured tough athletic feats juxtaposed with the ease of using a Visa product; the ads had been 80 percent produced.
Happening on Twitter
Pro-Democratic group slams Trump's coronavirus response in Midwest ad campaign https://t.co/iAoqKtFWU5 Zac_Petkanas (from Manhattan) Wed Apr 01 14:12:43 +0000 2020
"It's a two-way street" -- Trump seeks a coronavirus quid pro quo from Democratic governors https://t.co/wt7jEuXhcW atrupar Wed Mar 25 18:01:45 +0000 2020
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