Saturday, May 2, 2020

6 smart ways to handle a negative audience reaction to your ad campaign | Ad Age

6 smart ways to handle a negative audience reaction to your ad campaign | Ad Age

The Ad Age collective is an invitation-only, fee-based membership organization of leaders shaping marketing and media who share their expertise and insights with the Ad Age audience. To be considered for the Ad Age collective, learn more here .

Date: 2020-05-01T10:15:00-04:00
Author: Ad Age Collective Expert Panel
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Other things to check out:

Mother Teresa attorney addresses 2016 ad in Indiana campaign dust-up

Last week, an attorney who represented Mother Teresa chastised an Indiana 5th Congressional District candidate for using her in a campaign ad.

Now that very attorney, Florida lawyer Jim Towey, is expressing regret for doing virtually the same thing in a campaign ad for a U.S. congressional candidate several years ago.

Towey's position hasn't changed. "The fact that I erred in judgment in 2016 does not mean I should fail to properly represent the Missionaries of Charity in 2020," he said. "I sincerely hope Dr. Dietzen does what the Missionaries of Charity asked him to do — and what I should have done four years ago — and keep Mother Teresa out of politics and political campaigns."

Publisher: Indianapolis Star
Author: Crystal Hill
Twitter: @indystar
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Casey Askar blasts China in new campaign ad

Naples Republican Casey Askar is slamming China for allowing a global pandemic to spread in a new campaign ad .

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The ad also touches on a pandemic that has ground economic activity largely to a halt throughout the world, including Southwest Florida.

Some of the terminology may also turn heads. While Askar doesn't say the phrase "Wuhan virus," a term used by President Donald Trump that some decry as racist , Askar does identify the pandemic by the region of China where it originated.

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Publisher: Florida Politics - Campaigns & Elections. Lobbying & Government.
Date: 2020-05-01T16:02:12 00:00
Twitter: @Fla_Pol
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Trump Campaign Launches Ad Featuring Democratic Governors Praising President’s Coronavirus


(CNN) – President Donald Trump’s re-election campaign is launching a digital ad that features clips from several Democratic governors praising the President and his administration’s response to the coronavirus crisis .

The ad comes as Trump and his allies continue to push back against criticism of his leadership ahead of and during the pandemic. Polls show Americans are increasingly concerned about the federal government’s handling of the situation. A Pew Research poll revealed that 65% of respondents feel the President reacted too slowly to the crisis.

Date: 2020-05-01T09:24:11 00:00
Author: http www facebook com cbsdenver
Twitter: @/CBSdenver
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Many things are taking place:

Trump to launch 'great American comeback' ad campaign - MarketWatch

WASHINGTON — With the US economy faltering, President Donald Trump's reelection campaign is switching gears and launching a seven-figure ad blitz heralding "a great American comeback," The Post has learned.

The weeklong, nationwide advertising campaign beginning Sunday will praise the president's handling of the coronavirus crisis and provide an "inspirational message about the unyielding resolve of Americans," a senior campaign official said Thursday.

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Publisher: MarketWatch
Date: 2020-05-01T10:49:00-04:00
Author: Ebony Bowden
Twitter: @marketwatch
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Trump Campaign Ad Hits Biden On Tara Reade Allegation: Believe All Women | Video |

Presumptive Democratic nominee for president Joe Biden said his sealed Senate records at the University of Delaware should remain unveiled because he is "running for public office." Biden told MSNBC's Mika Brzezinski a meeting with Russian President Vladimir Putin could be "taken out of context" or...

Twitter: @rcpvideo
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Houston Rallies campaign gives free advertising to small businesses in need - HoustonChronicle.com

When money is tight, the first thing to go is advertising. Account supervisor Mark Pereira and his colleagues at the Houston-based ad agency the Lee Group know this all too well. So when the coronavirus pandemic hit and their clients started cutting back on advertising services, they came up with a plan of action: offering them for free.

“We’re a small business, just like all the countless other small businesses in Houston,” said Pereira. “Our team was like: Why don’t we put our money where our mouth is and show businesses what we can do?”

Publisher: HoustonChronicle.com
Date: 2020-05-02T11:00:00 00:00
Author: Emma Balter
Twitter: @houstonchron
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Dubrovnik Hopes Special Status, Ad Campaign Will Save Dismal Tourist Season

May 2, 2020 — Dubrovnik will try to salvage what promises to be a brutal summer tourist season by seeking special status to bypass some travel restrictions while the city's Tourist Board launches a promotional campaign luring guests back to the Pearl of the Adriatic.

Mayor Mato Franković predicted 2020 may be Dubrovnik's most uncertain summer season since the 1990s war. He predicted a complete economic collapse if flights remain grounded throughout the summer, with 80 percent of the economy evaporating by spring 2021.

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