Wednesday, May 6, 2020

Governor Cuomo starts 'Wear a Mask!' ad campaign | WNYT.com

We know how important it is for people to wear masks when they can't keep six feet of distance between others.     

Officials and health experts say the problem is that people can be asymptomatic and spreading coronavirus, without even realizing it.     

Now the governor is calling some more attention to the new normal of wearing one.     

Governor Cuomo said at his press conference Tuesday -- he was telling his daughter Mariah he didn't understand why it was so hard for people to wear a mask. He said that's when she suggested they ask New Yorkers to produce an ad that the state can run, explaining why New Yorkers should wear a mask.     

Publisher: WNYT NewsChannel 13
Date: 2020-05-06
Twitter: @news10nbc
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Many things are taking place:

Kelly Loeffler embraces her wealth — and private jet — to jump-start campaign -

The Georgia senator is spending $4 million in ads to counter weeks of attacks over controversial stock trades.

Sen. Kelly Loeffler this week launched a new $4 million ad campaign highlighting ways she's used her wealth for Covid aid efforts in her state. | Susan Walsh/AP Photo

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Republican Kelly Loeffler is leaning on one of her greatest assets and most glaring liabilities to turn around her campaign: her money.

Publisher: POLITICO
Twitter: @politico
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Trump promotes harsh new anti-Trump ad with late-night Twitter campaign | Ad Age

A group of RINO Republicans who failed badly 12 years ago, then again 8 years ago, and then got BADLY beaten by me, a political first timer, 4 years ago, have copied (no imagination) the concept of an ad from Ronald Reagan, "Morning in America", doing everything possible to...

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Simon Dumenco is the "Media Guy" columnist for Ad Age. You can follow him on Twitter @simondumenco.

Date: 2020-05-05T13:31:24-04:00
Author: Simon Dumenco
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Remembering the See Paris Die Ad Campaign for House of Wax | E! News

In 2005, there was no Twitter or Instagram, but there was still such a thing as a viral marketing campaign.

Looking to distinguish their film from all the other R-rated gore fests full of culturally savvy but existentially vapid hot young people that had been enjoying a renaissance since  Scream helped redefine horror movies for a post- Nightmare on Elm Street  generation, the creative folks tasked with marketing House of Wax decided to focus on what their movie had that others didn't:

Publisher: E! Online
Date: Wed May 06 06:00:00 PDT 2020
Twitter: @eonline
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Check out this next:

NY Gov. Cuomo picks daughter Mariah for COVID pro-mask ad campaign - Business Insider

Mariah Kennedy-Cuomo, New York Gov. Andrew Cuomo's daughter, will be volunteering as an "informal advisor" to the New York State Department of Health on a crowdsourced ad campaign. 

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"My suggestion is, look, why don't we ask New Yorkers to produce an ad that the state could run on explaining to New Yorkers why they should wear a mask," Cuomo said during his briefing on Tuesday.

"Maybe there is a better way to communicate it than I have been able to communicate it," Cuomo added. 

logo
Publisher: Business Insider
Date: 2020-05-05
Author: Jake Lahut
Twitter: @PoliticsInsider
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Grillo's Pickles and NAIL Communications Partner on New Ad Campaign | Deli Market News

While summer is traditionally the peak season for pickle sales, companies are presented with a unique opportunity to merchandise in the weeks leading up to the summer. Mike Watts, Chief Revenue Officer at Needham, Massachusetts–based Grillo's Pickles, recognized this opportunity and is taking advantage of it by testing consumer interest , increasing awareness, and driving trial via an all-new partnership with NAIL Communications.

"NAIL really understood our brand vibe, and we knew that we could trust it to deliver a compelling message , both on-brand and in a short time," said Watts. "With consumer screen time increased due to stay-at home measures, and media costs decreased, the timing of the test for this was critical."

Publisher: Deli Market News
Date: 2020-05-05T08:52:13-07:00
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UK watchdog clears Shell's 'drive carbon neutral' ad on petrol pumps

LONDON (Reuters) - Britain's advertising watchdog has ruled Royal Dutch Shell's <RDSa.L> ad campaign on petrol pumps promising customers they can "drive carbon neutral" is acceptable, following complaints.

The Anglo-Dutch oil major said in October it would become the first petrol retailer in Britain to offset the carbon dioxide emissions from customers' fuel purchases at its service stations at no extra cost by backing forestry schemes.

Date: A9862C0E6E1BE95BCE0BF3D0298FD58B
Twitter: @Yahoo
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This Trump campaign ad is misleading. CNN sent the campaign a cease-and-desist letter - CNN Video
Publisher: CNN
Date: 2020-05-05T19:54:51Z
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