Wednesday, May 6, 2020

Solving The Post-COVID-19 Marketing Puzzle To Replace Customers Lost Forever

Your customers are never coming back. Yes, the sun will come out. The bans will be lifted. Business will resume. But things will never be the way they were before. Each of us is changed. Our businesses are changed. Given that, there is no chance that your old offerings are going to meet the needs, hopes and desires of your changed customers without changes. Trying to sell your old offerings to the customers you had is a recipe for disaster.

Those approaching problems with a marketing perspective, start with potential customers' needs, hopes and desires and then figure out ways to create, deliver, and communicate offerings that satisfy those potential customers.

Publisher: Forbes
Date: 2020-05-05
Author: George Bradt
Twitter: @forbes
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Were you following this:

National Grid warns customers of phone scam | WHAM
Publisher: WHAM
Date: 2020-05-05T16:57:48 00:00
Author: WHAM
Twitter: @13wham
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New customers keep local business afloat

MURPHYSBORO (WSIL) -- Farming is part of the fabric of Gary Tretter's family and has been for more than four generations.

A method of Tretter's operation: building relationships with local processors. That relationship has kept his farm afloat as COVID-19 continues its firm grip on the economy. That and a new wave of customers.

"{Customers} that have just recently found out about us, and some that have known about us... but haven't had the opportunity to check us out," Tretter said.

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Publisher: WSIL
Date: 2020-05-06T00:00:11 00:00
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Customers Give Nozomi Networks Top Score in Gartner Peer Reviews

SAN FRANCISCO, May 05, 2020 (GLOBE NEWSWIRE) -- Nozomi Networks Inc. , the leader in OT and IoT security, today announced it has earned a 4.9 out of 5 star overall ranking from dozens of real-world users who have completed Gartner's Peer Insight reviews . The 4.9-star ranking is the highest score for OT cybersecurity market vendors who have at least 10 or more reviews. 100% say they would recommend Nozomi Networks to others.

"At Nozomi Networks we are customer-obsessed and clearly our customers see the value. We are very proud to receive such consistently high praise from the customers who rely on us to help secure their critical operations and networks," said Co-founder and CPO Andrea Carcano. "We are especially pleased to see customer opinions strongly reflecting our commitment to delivering a superior product and customer experience."

Publisher: GlobeNewswire News Room
Date: 5/5/2020 7:12:55 PM
Author: Nozomi Networks
Twitter: @globenewswire
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While you're here, how about this:

Joplin DMV reopens, dozens of customers waiting to be seen with new procedures in place - KOAM

JOPLIN, Mo. – With the DMV open once again, many local residents woke up early and headed straight there to finally cross it off their to do list.

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“It was I guess, clean you could say, because people were keeping their distance, they made you use a pencil eraser to do the test so your hands weren't touching the screens and everyone was wearing masks so yeah.”

Customers are asked to stay 6 feet apart. Their name and phone number is taken and they are told to wait in their cars and they will then be called when it is their turn.

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Publisher: KOAM
Date: 2020-05-05T22:30:10 00:00
Twitter: @koamfox14
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Barbershop in Washington state reopens in defiance of coronavirus order, customers line up

A barber in Washington state who said it was his "constitutional right" to reopen his business despite the governor's stay-at-home order drew a long line of customers.

Robert Martin, owner of Stag Barber and Styling in Snohomish, about 30 miles north of downtown Seattle, told CBS affiliate KIRO-TV that more than 130 people came to his shop for haircuts over the weekend.

Video footage from outside the shop showed a line of men, many not wearing a mask. Some customers came from other counties and waited hours to get a haircut at Martin's barbershop, according to the outlet.

Publisher: NBC News
Author: _____
Twitter: @NBCNews
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Coronavirus likely to drive Allstate to give customers another rebate | Fox Business

Auto factories will add safety practices, like employee distancing, face masks and temperature checking, as they begin to reopen. FOX Business' Grady Trimble with more.

Get all the latest news on coronavirus and more delivered daily to your inbox.  Sign up here .

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Insurer Allstate will likely grant an additional rebate to auto insurance customers due to reduced driving during the coronavirus outbreak, Chief Executive Officer Tom Wilson said in an interview on Tuesday.

Publisher: Fox Business
Date: 2020-05-05
Twitter: @FoxBusiness
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Local businesses look forward to more customers as pandemic restrictions ease

SACRAMENTO, Calif. (KTXL) – Sacramento Mayor Darrell Steinberg told FOX40 Tuesday that the city of Sacramento has led the nation in the lowest number of COVID-19 infections per capita.

Steinberg said the city's success fighting the pandemic will continue if businesses reopen using caution and concern.

Jim Relles, owner of Relles Florist in midtown Sacramento, told FOX40 his business will continue with the safety practices they’ve been doing since the coronavirus guidelines were put in place.

Publisher: FOX40
Date: 2020-05-06T05:43:37 00:00
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