The recency, frequency, and monetary model lets ecommerce marketers identify and market to specific consumer groups based on their transactional behavior.
Ecommerce merchants have many reasons to segment customers and prospects. An example is organizing customers by their interests and then sending relevant, weekly newsletters to those customers.
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5-month-old Indonesian startup Ula raises $10.5 million for its wholesale e-commerce marketplace
The Jakarta-headquartered startup, which was launched in January this year, operates a wholesale e-commerce marketplace to help store owners stock only the inventory they need, and also grants them with working capital.
Ula today operates in Indonesia, where like other Asian markets, traditional retail still accounts for the vast majority of retail sales in the country. These shop owners, several run by families, know how to run their businesses in a cost-efficient manner. But they struggle with accessing working capital and sourcing inventories.
5 Tips to Activate Your Ecommerce
It is becoming clear that travel segments and travelers' behavior are changing because of the coronavirus. Now more than ever, hotels should be preparing for changes. Changes in their typical guest profile, where their guests are coming from, what they are able to offer to guests, and changes being made at the property level to ensure the health and safety of both guests and staff.
OTA's will play an important role in getting back on track, but that does not mean you should ignore your website and other digital channels. Guests will do more research than ever on the lodging choice and destination they are considering taking the family.
How to capitalize on the new E-commerce reality | Campaign US
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P&G's latest experiential campaign highlights changing consumer demands in ecommerce -
An experiential campaign created for Procter & Gamble in ecommerce is about bringing the physical shopping experience for relatable goods to the digital realm and a reflection of how consumers are seeking fresh engagement in new channels, the brand's regional ecommerce chief says.
The 'Show me my home' microsite within the Shopee platform debuted in May and is based on showcasing P&G products categorised by rooms, such as the laundry. There are three rooms on offer, each corresponding to frequently purchased household and personal products.
Kibo Named a Strong Performer In eCommerce Report by Independent Research Firm
As a Strong Performer, Forrester notes that, "Kibo Commerce is above par in testing, search, and promotions, including thoughtful attention to usability in the admin tools."
Forrester also recognized that Kibo, a Vista Equity Partners company, has recently acquired personalization and testing companies; Monetate and Certona, which the company is currently integrating more deeply into the Kibo solution for an end-to-end personalized commerce offering, with plans to innovate further in the near future.
Zara owner plans to invest $3 billion in ecommerce operations
(Bloomberg)— Inditex SA, No. 13 in the Digital Commerce 360 Europe 500 , plans to invest 2.7 billion euros ($3 billion) to boost ecommerce operations of chains like Zara and Bershka and expand store space to gain an edge on rivals as the pandemic snarls the clothing-retail industry.
The Spanish retailer aims to get more than a quarter of its sales from the web by 2022 after online growth helped mitigate a 44% drop in first-quarter sales. Inditex delayed a special bonus dividend after reporting its first quarterly loss since it went public two decades ago.
China Ecommerce 2020 - eMarketer Trends, Forecasts & Statistics
China has long been the world's largest market for ecommerce and mcommerce, but this year it will overtake the US to become the world's largest overall retail market for the first time, despite substantial economic headwinds caused by the pandemic.
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China's retail market is expected to decline for the first time on record. We forecast that retail sales in China will shrink by 4.0% this year. Still, China will surpass the US to become the largest retail market in the world for the first time—with $5.072 trillion (RMB35.043 trillion) in sales—as the US market will shrink by an even larger margin.
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