Wednesday, June 3, 2020

Ad Campaign Calls For Google Breakup As Alphabet Shareholder Meeting Begins 06/04/2020

Freedom From Facebook & Google has launched a digital ad campaign targeting Google employees, investors and analysts.

In an ongoing effort, this time the group is calling for the breakup of the company Larry Page and Sergey Brin founded in 1998.

"Amidst the pandemic, recession, and nationwide protests against police brutality and racism, Google’s only interest is to exploit the current moment for PR purposes," stated Sarah Miller and David Segal, co-chairs of Freedom From Facebook & Google.

Twitter: @mediapost
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Were you following this:

Facebook Audience Network, AppsFlyer Team Up on Campaign-Level ROAS Data – Adweek

Facebook Audience Network teamed up with mobile marketing analytics and attribution platform AppsFlyer on a measurement solution to bring campaign-level data on return on advertising spend to gaming application developers.

He added that without granular insight at a campaign level, ad revenue from monetization networks can only be tied to user-acquisition campaigns via heuristic calculations, leading gaming advertisers to make decisions based on incomplete data and without other choices to turn to.

Date: 2020-06-02T15:40:42-04:00
Twitter: @adweek
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Government uses animation for Test and Trace ad | Campaign US

The government has launched an animated film to inform people about its Test and Trace service, which aims to reduce the spread of Covid-19.

The film, by MullenLowe London, is once again voiced by actor Mark Strong and debuted on TV last night (Tuesday). The campaign will also run across radio, print, online and out-of-home channels. OmniGov handles media buying for the government.

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It explains the need for people to self-isolate as soon as they develop symptoms and that they must only leave their home to get tested.

Twitter: @Campaignliveus
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Lea Michele dropped from ad campaign after Glee racism and bullying accusations - Mirror Online

Food delivery service HelloFresh have announced they've cut ties with Lea Michele amid accusations of racist behaviour from her on the set of Glee.

Michele has appeared in advertisements for the US brand but the company has now revealed they are terminating her contract 'immediately' in light of comments made by her former co-star Samantha Ware.

They tweeted from their official account: "HelloFresh does not condone racism nor discrimination of any kind.

Publisher: mirror
Date: 2020-06-02T20:10:38Z
Author: Lucy Needham
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And here's another article:

'Black Mirror' Ad Campaign Says Season 6 Is Happening in the Real World Right Now

Llevamos unos meses en los que la vida real y Black Mirror🖤 se parecen peligrosamente. Gran campaña de nuestrxs chicxs del Curso de Creatividad Integral que se está extendiendo como la pólvora 💣 Enormes @mer.mandres, @elchicoazulruso, @ruben14haz y @soytitorocha. #sosloquehacés

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Tenet, which is being billed as director Christopher Nolan's "most ambitious film" yet, did not have a release date in place when its most r...

Iconic Canadian media fixture Speakers Corner — now remembered as social media before social media existed — is coming back. Only it won't b...

Twitter: @exclaimdotca
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Geofencing at the Ballot Box - The New York Times

Hi. Welcome to On Politics , your guide to the day in national politics. I'm Nick Corasaniti, your host on Tuesdays for our coverage of all things media and messaging.

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In Philadelphia, voters at both Finley Recreation Center and Anna B. Day School, in the predominantly black East Mount Airy neighborhood, reported morning wait times of 90 minutes to two hours, as some voting machines broke and people had to cast ballots provisionally.

Date: 2020-06-02T23:28:33.742Z
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LinkedIn Adds New Retargeting Options and Simplified Campaign Integration to its Audience Network

"Retargeting by Video and Lead Gen Forms builds on our current offering by helping you reach those most interested in your brand based on their actions with your ads, such as video views and Lead Gen Form interactions."

How effective each viewing increment will be will depend on your business, and likely the video content itself, but it adds another option for consideration, and experimentation, in order to maximize response.

"Our new, platform-wide, pre-bid integration with Integral Ad Science automatically provides an additional layer of brand protection and contextual brand safety for all ads, and our Pixalate integration will score and filter all publishers based on invalid traffic."

Publisher: Social Media Today
Date: 2020-06-02
Author: Andrew Hutchinson
Twitter: @socialmedia2day
Reference: (Read more) Visit Source



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