“We appreciate Google’s support of local media with this campaign that intentionally includes a diverse mix of publishers, including smaller outlets and those serving underrepresented audiences. We ask other national advertisers to follow this example by running campaigns with local media organizations across North America.”
Richard Gingras, vice president, news, at Google, stated: “We have long partnered with the LMA and LMC to enable a strong future for local news. At this crucial time, when the demand for local journalism is especially great and advertising dollars have dwindled, we have joined with the LMA and LMC on this campaign in an effort to encourage everyone — readers, local businesses and advertisers big and small — to play a part to play a part in supporting local news.”
Quite a lot has been going on:
Protests Reach Political Ads - The New York Times
Hi. Welcome to On Politics , your guide to the day in national politics. I'm Nick Corasaniti, your host on Tuesdays for our coverage of all things media and messaging.
* * *
Unsurprisingly, the protests are quickly becoming political fodder in an election year marked by a president more apt to harness division than heal it.
On Facebook, the protests have been the center of an enormous advertising surge by Joe Biden's campaign, which has poured more than $5.2 million into the platform in recent days, including $1.6 million on Thursday alone — more than triple President Trump's single-day record , as our colleague Shane Goldmacher reported.
Inpixon "Reclaim Your Workplace" Ad Campaign Launches Nationwide
PALO ALTO, Calif.
Kennedy television ad to focus on racial inequality - The Boston Globe
U.S. Rep. Joseph Kennedy III, fresh off of a third debate against U.S. Sen. Edward Markey in their Democratic primary for U.S. Senate, is going back on television Wednesday with a new ad that will focus on racial inequity and the protests occurring around the country, according to his campaign.
The spot will be the second of Kennedy's campaign for U.S. Senate after he spent $1.2 million in early May for a month-long run of an ad he shot at home on an iPhone that focused on his response to the coronavirus. A campaign official told the News Service that the new ad is titled "Justice," and features Kennedy discussing the "need to fix 'the normal' that is obviously broken."
Other things to check out:
Google's putting $15 million into a 'Support Local News' ad campaign – Poynter
"Support Local News," from the Google News Initiative, Local Media Consortium and Local Media Association will spend $15 million in ads in local newspapers, their sites, radio, TV and online-only newsrooms in North America for the next six weeks.
Google did not say how much each newsroom was getting. But let's say there are 3,000 of them and they're each getting an equal amount, that's about $5,000 each.
That's likely not enough to prevent layoffs, furloughs, pay cuts or to save a newsroom on the brink of closing . But it does set an example for brands and advertisers to invest directly into local news, Fran Wills, CEO of LMC, told Poynter.
Biden ramps up Facebook ad spending - CNNPolitics
Dunkin' flexes advertising muscle in 1st national recruitment campaign | Marketing Dive
Dunkin' is using its consumer-facing advertising muscle to recruit workers at a time when the country faces high levels of unemployment due to the coronavirus pandemic. This is the first time the brand has marketed jobs directly to consumers with a national campaign, pointing to why the campaign, titled "Dunkin' Runs on You," cleverly plays on the chain's long-running "America Runs on Dunkin'" tagline.
Launching the campaign in early June appears to be a strategic move. Summer typically sparks fast food hiring as college students and teenagers seek ways to earn money at a time of year when people spend more time on-the-go and socializing. How enduring concerns around the health crisis will impact fast food sales over the next few months remains to be seen. However, Dunkin' is not just looking for summer help.
Dunkin' Launching National Ad Campaign To Attract 25,000 Workers 06/09/2020
Dunkin’ is looking to add 25,000 jobs nationwide this summer, the company said yesterday, and it’s letting everyone know it is doing so with a “Dunkin’ Runs on You” advertising campaign.
“Canton, Mass.-based Dunkin’, which has about 90% of its restaurants open, said new jobs include front-of-counter to managerial roles at restaurants and added that it was committed to diversity and inclusion,” Reuters’ Praveen Paramasivam write s.
Happening on Twitter
heard some crazy news about looters in every city!!!!!!!! u can find it if u google "civil asset forfeiture" chick_in_kiev (from brooklyn/ankh-morpork) Wed Jun 10 04:56:12 +0000 2020
राजनाथ सिंह जी, अगली बार शेर व्हाट्सएप यूनिवर्सिटी से नही, GOOGLE या किताबों से कॉपी कीजिये 🙏 https://t.co/g1tDD2IFdM srinivasiyc (from India) Tue Jun 09 04:39:33 +0000 2020
UCLA has given in to the mob. They've reassigned Professor Gordon Klein's classes and put him on leave because he d… https://t.co/DUxXeUxet9 robbystarbuck (from Nashville & Los Angeles) Wed Jun 10 03:50:27 +0000 2020
Beim #Leistungsschutzrecht gibt es nur Verlierer: VG Media zieht nach jahrelangem Rechtsstreit ihre Klage gegen Goo… https://t.co/4hA8Vh2MXH Senficon (from Europe) Tue Jun 09 10:48:31 +0000 2020
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