In a category developed to “highlight a brand/publisher partnership that has successfully promoted a brand, product or service across publisher channels,” NAR and Vice bested a handful of finalists to earn the Digiday award. Runners up included partnerships between the Ellen Digital Network and Starbucks Rewards, and CBS News Digital and GoDaddy, among others.
The Digiday Awards, considered among the most influential in the industry, are dedicated to recognizing innovation, creativity and excellence in the fields of publishing, content marketing, advertising, advertising technology and video. Digiday provides daily online news about advertising, publishing and media.
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Liberal groups unveil seven-figure Spanish-language ad campaign in Ariz. Sen race
WASHINGTON — The Senate Majority PAC and SomosPAC are launching a new, seven-figure Spanish-language television and radio campaign to boost Arizona Democrat Mark Kelly
The ads will highlight Kelly's bio — he's a retired Navy Captain and former astronaut running against Republican Sen. Martha McSally. Senate Majority PAC, the super PAC aligned with Senate Democrats, and the progressive group SomosPAC will air the ads both statewide as well as in the Tuscon and Phoenix markets.
More Brands Join Facebook Ad Boycott, As #StopHateforProfit Campaign Looks to Expand Globally |
So far, more than 90 brands have announced that they'll halt their Facebook ad spend for the month, with Starbucks being the latest big name to pause its ads (though Starbucks has noted that it's not joining the #StopHateforProfit campaign, as such). Among the other big names are Unilever, Coca Cola, Verizon, and Levi's.
And #StopHateforProfit is not stopping there - today, the campaign has announced its intention to expand internationally, in order to put more pressure on Facebook to implement change.
The Pitch: Advertising and marketing news for 6.30.20 - Richmond BizSense
Padilla won two awards in PRovoke Media's 2020 North America SABRE Awards. The agency was recognized for two healthcare campaigns : National Meningitis Association's "The 16 Vaccine Meningitis Initiative," and American Lung Association's "MyShot: Inspiring Older Adults to Fight Flu." Pharmaceutical company Sanofi Pasteur was the client for both campaigns.
Elevation completed a rebrand for Pairwise , a food tech startup in Durham, North Carolina. Work included developing brand messages with the phrase "Grown with care. Grown to crave," as well as a new logo, graphic platform and website.
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Bed Bath & Beyond Ad Campaign Welcomes Back Customers | HomeWorld Business
As the company reopens stores, Bed Bath & Beyond is welcoming back customers with the new “Home is Everything” advertising campaign.
Evolution Bureau created the advertising campaign, which has launched across radio, digital, and social channels, including YouTube, Facebook and Instagram. The digital video and radio commercials acknowledge that homes have meant everything to consumers over the past few months, and Bed Bath & Beyond stores are now open to provide people with the means to enhance their homes as the COVID-19 pandemic enters a new phase.
Nonprofit ad campaign targets Facebook's oversight board
Facebook's content oversight board hasn't met yet, but it's already the focus of calls to "speak up" or "step down."
Accountable Tech , a progressive nonprofit, launched a campaign Tuesday to persuade the members of Facebook's independent oversight board to demand more authority over content decisions. It is several months before the board will start reviewing cases.
Lehrich co-founded Accountable Tech with Nicole Gill, a political campaigner who founded the 2017 Tax March .
Centro Basis Integrates With Microsoft Advertising For Paid-Search Campaign Management 06/30/2020
Centro plans to announce an API integration with Microsoft Advertising to automate paid-search campaign management and reporting. Customers who also use Microsoft’s self-serve advertising platform can receive real-time performance data in Centro’s Basis platform.
Basis ingests delivery data, eliminating manual tasks and making the information available within minutes, said April Weeks, Centro’s EVP of media services and operations.
#AutopilotWhopper: Burger King turns smart car bug into ad campaign - Netimperative
Burger King has turned a viral video featuring a smart car 'stopping' at one of its restaurants into a social media ad campaign.
The fast food chain found out that Tesla Autopilot's new "Traffic Light and Stop Sign Control" feature can confuse Burger King signs for stop signs and they quickly turned it into an ad campaign.
In April, Tesla started to push an Autopilot update with the ability to detect and stop the vehicles at traffic lights and stop signs.
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