Sunday, June 14, 2020

P&G ad campaign urges white Americans to fight racism | Fox Business

Procter & Gamble Company CEO, chairman and president David Taylor says it's working hard to ensure consumers and health care workers receive necessary supplies during the coronavirus outbreak.

Procter & Gamble  launched a new ad campaign this week challenging racial inequality in the U.S.

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The entire 75-second ad shows extreme close-ups of people’s skin and faces -- both black and white. According to Adweek, it's set to the song “Doomed,” by Moses Sumney.

Publisher: Fox Business
Date: 2020-06-12
Twitter: @FoxBusiness
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Inpixon "Reclaim Your Workplace" Ad Campaign Launches Nationwide

Campaign is Designed to Raise Awareness of Inpixon Workplace Readiness Solutions Which Include Tools to Support Social Distancing and Contact Tracing

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Nadir Ali , CEO of Inpixon, commented, "We are extremely pleased to embark on this high impact campaign, with technology solutions that we believe are essential for organizations aiming to safely reopen and comply with new polices and guidelines. With COVID-19 and potential future threats, it is critical for organizations to adopt and leverage technologies that can support an everchanging environment.

Date: A9862C0E6E1BE95BCE0BF3D0298FD58B
Twitter: @YahooFinance
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Trump campaign removes space-themed ad amid complaints from former astronaut, others - CNNPolitics

(CNN) President Donald Trump's re-election campaign pulled a space-themed ad from YouTube Thursday after complaints were raised that it violated NASA guidelines and at least one former astronaut objected to appearing in it without her consent.

Publisher: CNN
Date: 2020-06-05T11:28:56Z
Author: Kaitlan Collins CNN
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Kansas Senate candidate's ad survey hits the wrong inbox - Roll Call

It's rare that candidates get to see a batch of television ads from their opponent's campaign before they air, but that's what happened in the Kansas Senate race.

Plumbing company owner Bob Hamilton is one of nearly a dozen Republicans running for the seat being vacated by retiring Republican incumbent Pat Roberts. The political newcomer has been airing television ads since the beginning of May, but an online survey with five, fully-produced unaired ads was sent out last week and one survey found its way to someone supporting another candidate in the race.

Publisher: Roll Call
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Other things to check out:

Campaign Tracker: AR Boosts Ad Conversions 300% | Grit Daily News

Proof points continue to roll out for AR's effectiveness as an advertising medium, according to the AR campaign tracker. Early-adopter brands are learning that AR lets them demonstrate products in immersive ways. That can include brand exposure (upper-funnel) or "try before you buy" (lower-funnel) visualization.

More evidence from the lower-funnel side of the AR commerce spectrum comes from a new case study from  NexTech AR Solutions . The AR eCommerce firm  reports  that a recent 3D ad campaign it ran for Miele Vaccum saw a conversion boost of 300 percent over non-AR equivalents.

Publisher: Grit Daily News
Date: 2020-06-13T14:30:43 00:00
Twitter: @gritdaily
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American Federation of Teachers launches $1 million ad campaign for HEROES Act

WASHINGTON — The American Federation of Teachers launched a $1 million ad buy on Friday to support the HEROES Act, the House-passed legislation on coronavirus aid. The Senate has not yet moved on the bill which was passed on May 15.

The new ad, entitled "Essential", will run for two weeks on Facebook, CNN, MSNBC and Fox News in 10 states plus Washington D.C.: Arizona, Colorado, Ohio, Maine, West Virginia, Kentucky, Florida, Pennsylvania, Montana and North Carolina.

Publisher: NBC News
Twitter: @NBCNews
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Trump's Deceptive Ad on Biden and Defunding the Police - FactCheck.org

A Trump for President ad deceptively suggests that presumptive Democratic presidential nominee Joe Biden supports a campaign to “defund the police.” But Biden has said explicitly that he doesn’t.

The ad says, “Biden fails to stand up to the radical leftists fighting to defund and abolish the police.” It then presents images of three signs saying “defund the police” and a fourth image of the slogan painted on a street.

Publisher: FactCheck.org
Date: 2020-06-12T16:59:39 00:00
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605 Unveils Attribution Solution to Measure TV Ad Campaign Benefits | Radio & Television

TV measurement and analytics company 605 has just launched a web-based application designed to make the answer to that question a tad easier.

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Publisher: Radio & Television Business Report
Date: 2020-06-10T16:59:35Z
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