Saturday, June 6, 2020

The Most Innovative New Ecommerce Platform For Brands: Video Games

A first in video game history, brands can now promote and sell their items to a massive and highly engaged gamer audience, directly within the games themselves

Scuti provides brands a direct channel to over 320 million mobile, PC and eSports players across the U.S. and E.U. The marketplace is designed with proven gamification tactics that incentivize players with Scuti points, which are redeemed against future purchases.

Now a mainstream activity, video games represent new and unchartered territory for brands to engage their audience. Surpassing the entire movie and music industries combined, video games attract all ages and genders (63% of all mobile players are women and girls per Electronic Software Association).

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Publisher: MarTech Series
Date: 2020-06-05T23:00:40 05:30
Twitter: @MarTechSeries
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And here's another article:

Is Cross-Border the Next Frontier for Ecommerce Businesses? - Business 2 Community

Cross-border e-commerce has gained a large momentum due to customers buying products from other countries. There are many reasons why consumers would choose to buy from another country. Some of the reasons are shipping options, payment methods, product quality, and more. Since online customers can choose their sellers anywhere on the globe, brands and retailers have felt the need to exhibit their products to a worldwide market.

Publisher: Business 2 Community
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WISMOlabs Reports on The Dramatically Shifting eCommerce Landscape During the COVID-19 Pandemic

Rassadkine, who has more than 20 years of experience eCommerce, also commented, “WISMOlabs believes companies who are both humanizing their brand and implementing a post-purchase customer experience strategy are the ones who are doing far better than eCommerce companies who have pulled back marketing efforts or are not using a post-purchase strategy.”

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results.

Publisher: MarTech Series
Date: 2020-06-05T22:40:12 05:30
Twitter: @MarTechSeries
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Gap Inc Q1 eCommerce Sales Rise 13 Pct | PYMNTS.com

With pandemic-related store closures driving a 43 percent year-over-year decline in sales, Gap Inc. reported a 13 percent year-over-year rise in Q1 eCommerce sales and 100 percent year-over-year sales growth in May. The retailer said in an announcement that 55 percent of its North American company-operated fleet is open as now, with roughly 90 percent of its fleet providing "convenient omni-channel order fulfillment options."

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Publisher: PYMNTS.com
Date: 2020-06-05T14:49:12Z
Twitter: @pymnts
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Were you following this:

Pandemic strategy: Blaine Bros. drives further into ecommerce

Intent on being at the forefront of ecommerce in the aftermarket trucking parts industry, Blaine Brothers Inc. set out to build an ecommerce website to meet the needs of owner-operators, small and large fleets and repair facilities.

As part of Blaine Brothers's plan to make ordering online as convenient and easy as possible, the new site allows buyers to receive orders via direct shipment anywhere in the United States, via local delivery or in-store pick-up. In addition, the site provides one-step checkout and real-time inventory at all Blaine Brothers facilities.

Publisher: Digital Commerce 360
Date: 2020-06-05T21:41:48 00:00
Twitter: @DigitalComm360
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American Eagle Outfitters' ecommerce grows 33%

Online sales were a bright spot for American Eagle Outfitters Inc. in its fiscal first quarter 2020 ended May 2, as its profit decreased more than 90%. The retailer reported total online sales for the brand increased 33% year over year, with online sales from its undergarments brand Aerie increasing 75% year over year, and from its namesake American Eagle Outfitters apparel site AE.com increasing 15% year over year.

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Publisher: Digital Commerce 360
Date: 2020-06-05T19:44:58 00:00
Twitter: @DigitalComm360
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Chinese shops turn to domestic ecommerce after exports collapse - Ecommerce platforms like

At this time of the year, Deng Jinling would normally be welcoming foreign buyers to her vacuum flask showroom or cramming her goods into containers to be shipped to customers in the United States.

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Now desperate exporters are turning to the domestic market, and they are seeking out ecommerce and even social media mobile apps to lift their fortunes.

Publisher: Abacus
Author: Reuters
Twitter: @AbacusNews
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Key Findings from the 2020 B2B Ecommerce Market Report | Digital Commerce 360
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Publisher: Digital Commerce 360
Twitter: @DigitalComm360
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