Imply gives location-powered advertising leader real-time operational control, customer insights and executive visibility.
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MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.
We publish high quality, relevant Marketing Technology Insights to help the business community advance martech knowledge and develop new martech skills. Our focus is on bringing marketers the latest business trends, products and practices affecting their marketing strategy.
And here's another article:
AI companies develop computer vision behavioral analytics for public spaces, retail | Biometric
viisights is expanding its biometric behavioral analytics customer pool, as more cities, organizations and partners across the world choose its video intelligence to automatically detect, analyze, and differentiate human behaviors, the company announced.
Whether deployed on-premises or in the cloud, viisights Wise supports integration with multiple cameras and uses video clips instead of images for video streaming analysis. To train the AI engine, it uses convolutional neural networks and LSTM models that generate a unique signature which includes elements such as positioning, movement, size, and relationship.
Taiwan-based TNL Media Group raises $8 million to build its publishing and data analytics
Since launching in 2013, Taipei-based TNL Media Group has grown from an independent news site to a media company with several online publishing verticals and a data analytics business. The company, formerly known as The News Lens, announced today that it has raised $8 million from New York-based investment firm Palm Drive Capital, as part of its Series D round.
TNL Media Group's last funding announcement was a Series C round announced two years ago . Co-founder and chief executive officer Joey Chung told TechCrunch that its latest infusion of funding will be used to add more media verticals, continue TNL Media Group's international expansion and finish its current pipeline of data analytics and tech service products.
ABB's new analytics and AI software helps producers optimize operations in demanding market
ABB launches analytics software and services that combines operational data with engineering and IT data to deliver actionable intelligence.
The ABB Ability™ Genix Industrial Analytics and AI Suite is a scalable advanced analytics platform with pre-built, easy-to-use applications and services. It collects, contextualizes and converts operational, engineering and information technology data into actionable insights that help industries improve operations, optimize asset management and streamline business processes safely and sustainably.
And here's another article:
The Ultimate Marketing Analytics Checklist: How to Get the Most Out of Your Data
Let’s break it down with an analogy. Think of marketing as having three major muscle groups: wisdom, intimacy, and operations. Just like in a balanced workout regimen, each of these muscle groups—or in this case, content components—needs proper attention because they depend on each other for support. When you use data to inform and improve your performance in all three of these areas, your content marketing becomes much stronger and much more successful.
Adobe Target Announces Enhanced Analytics
Adobe Target has increased Adobe Analytics-enhanced reporting with the artificial intelligence-powered testing and personalization capabilities of new Auto-Allocate, Auto-Target and Recommendations, all leveraging Adobe Sensei, Adobe's AI technology.
In addition, a new dedicated Target dashboard in Analysis Workspace provides rich visualizations and deeper analysis.
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Adobe Target features advanced personalization capabilities for mobile app developers and marketers.
Next wave: how pharma analytics can be improved with new technologies -
Pharmaceutical companies have always had access to a steady stream of data to look at what has happened in the past and to try to predict future prescribing trends.
Business intelligence (BI) departments have supported this throughout with timely and effective reporting, within an environment that has seen in recent years a bit of an 'arms race' with BI tools adding an increasing array of chart types and functionalities.
To date this has been typified by the visual approach of the 'fish tank' chart. But now technology – specifically artificial intelligence (AI) and machine learning – is poised to offer new ways of analysing and processing data, allowing the pharmaceutical industry's use of analytics to step up a gear.
Moz Connects Leading SERP Analytics Product to Google Data Studio | Business Wire
"Clear, interactive visuals help tell the story and impact of SEO strategy in a way that an Excel sheet or other traditional methods can't. With so much pressure on businesses and agencies to prove ROI, tools like STAT and Data Studio position SEOs for success," said Daniel Crough, SEO Performance Analyst of TELUS.
These six connectors allow users to shape and layer data into interactive and shareable dashboards, providing deeper SERP insights through:
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