"The first place to accelerate growth is to get the right people, in the right places, in the right seats," Gallegos said. "So, we were looking for somebody who knew the category, knew the industry, had a mix of both sales and marketing."
Heal joined the company in March, just as the COVID-19 pandemic forced the shutdown of bars and restaurants in the U.S. Prior to that, she spent almost nine years at Constellation Brands as the company's western region marketing manager and San Diego regional development manager. Heal's focus was on the company's Mexican beer portfolio, which includes Corona, Modelo and Pacifico, and her responsibilities included both sales and marketing.
In case you are keeping track:
Local doctors start ad campaign to remind people to wear a mask
The Palm Beach County Medical Society is getting set to launch an ad campaign, reminding people about the importance of hand-washing, social distancing and wearing a mask.
"We've noticed across the county people were not wearing masks as much," said Dr. Jim Heron, a doctor with the Medical Society.
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"We have people from all ages in this community," Heron said. "Some are in good health, and some have bad health. And what we all need to try to do is try to protect each other."
PolitiFact | Ad Watch: Fact-checking the Trump campaign's 'defunding the police' ad
Now is your chance to go on the record as supporting trusted, factual information by joining PolitiFact's Truth Squad. Contributions or gifts to PolitiFact, which is part of the 501(c)(3) nonprofit Poynter Institute, are tax deductible.
This is an image from an ad by President Donald Trump's reelection campaign, critical of calls to "defund the police." (Screenshot)
• Some activists have called for “defunding the police,” but many don’t want to eliminate the police entirely.
Health care group launches $2M ad campaign hitting Trump in battleground states | TheHill
Protect Our Care said in a statement that it hopes the ads will push Trump to take "more serious and effective" action against the pandemic.
"Americans are increasingly worried about their safety, but instead of taking action, President Trump continues to downplay the threat to the citizens he swore to protect," he added.
The first ad features a nurse, Tarik Khan, who says Trump's response to the pandemic has "left behind" older Americans.
Not to change the topic here:
Trump Campaign Ads Mislead Viewers About Black Protesters
The Trump campaign ads mislead viewers by distorting the meaning of video recorded during a protest in Washington, D.C. on May 31 by Safvan Allahverdi, a reporter for Turkey’s state-owned Anadolu news agency.
As Allahverdi explained in a Twitter caption for his 92-second clip, the incident he caught on camera that day showed black protesters taking it upon themselves to head off trouble, by tackling and disarming a white man clad in black who was using a hammer to break up pieces of the sidewalk into potential projectiles.
Senate Republican candidates avoid any mention of Trump in campaign ads - The Washington Post
In his most recent television ad, Colorado's Cory Gardner cheerfully touts an outdoor conservation bill he recently wrote. Arizona's Martha McSally denounces "communist China" in her 30-second clips. And North Carolina's Thom Tillis showcases his humble roots in a trailer park as he vows to protect jobs for American workers.
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In their campaign ads back home, it's as if the unpopular incumbent president doesn't exist, as Republicans choose instead to highlight their own achievements or go on the attack against their Democratic challengers.
Red Bull Thailand's parent company receives thanks for cancelling big ad campaign
Earlier this year, the World Federation of Advertisers said in a study that about 52% of large multinationals will be cutting and holding back ad sped for six months or more. Meanwhile, companies such as Coca-Cola and PepsiCo were among the firms that halted their ad spend during COVID-19. Another company to have joined the ranks was TCP Group, owner of Red Bull in Thailand.
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Although an unexpected action, the reason behind his gratefulness is revealed as the video unfolds. To support the relief efforts for COVID-19, TCP Group had decided to reshuffle their budgets instead, donating the first COVID-19 testing machine in Thailand and over 100,000 face masks to the medical staff.
E.l.f. boosts ad recall 60% with social video campaign | Mobile Marketer
E.l.f. Cosmetics saw impressive results from its digital media efforts, as Tinuiti highlights in a case study that touts the agency's know-how. E.l.f. ran a campaign aimed at every part of the purchase funnel, what the consumer path from seeing an ad to buying a product is called. The full-funnel campaign included paid search, paid social, shopping and display ads that boosted impressions 63% from the prior year, and increased search interest 11%, per the case study.
E.l.f.'s creative centered on "e.l.f.ims," or branded everyday expressions that were captured in video spots. Tinuiti placed six-, 10- and 15-second videos to reach different audience segments on social media. The agency also built a custom dashboard to show a daily analysis of key performance indicators (KPIs) for its accounts in the U.S. and U.K.
Happening on Twitter
What happens when your news anchor is Iranian... 💗 (Shally Zomorodi is Fox 5 San Diego's morning news anchor.)https://t.co/euFwT9DlI4 hdagres (from London (لندن)) Tue Jul 07 18:02:19 +0000 2020
San Diego restaurants employ about 55,000 people. That's more than the US Navy employs here. We need to help them s… https://t.co/TPVwKCQezh Kevin_Faulconer (from San Diego) Wed Jul 08 20:31:12 +0000 2020
"Wearing masks is something that's easy and is probably one of the single-most important known factors for helping… https://t.co/uzkyqcGh1e nbcsandiego (from San Diego, CA) Wed Jul 08 02:46:04 +0000 2020
Early prediction on Boise State's 20-21 starting five: Marcus Shaver, Devonaire Doutrive, Derrick Alston, Emmanuel… https://t.co/1boto5dda0 JonRothstein (from NYC) Wed Jul 08 17:09:31 +0000 2020
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