Tuesday, August 25, 2020

Marketing data and analytics were always important, but now more than ever

We’ll be sharing the full results of our survey, 5 questions: Forecast 2021 , later this week. But one interesting thing we learned was that 11% of respondents said the focus of the majority of their personnel spending would be towards data scientists and analytics personnel.

Why the increased importance of data scientists and analytics personnel? Marketers know that more has to be done with data to prove ROI.

To talk about these trends and more, we spoke with Adidas Marketing Analytics Assistant Manager Dimos Papadopoulos, who is based out of Adidas' office in the Netherlands. He was able to give both enterprise and international perspectives about the increased demand for data scientists these modelers of the marketing world .

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Publisher: MarTech Today
Date: 2020-08-24
Twitter: @martech_today
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While you're here, how about this:

Microsoft Eyes a TikTok Acquisition for Its Evolving Analytics Play

When it came to analytics services,  I wrote off Microsoft long ago.  At the time it was  vying with Google for internet supremacy among consumers, as an attempted extension of its ubiquitous operating software, Windows.

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Time has passed. And while  Windows is still around,  Google's runaway success with its Google Analytics platform, combined with its domination in online search, made Bing a far distant second place choice for consumers. It also created a barrier for Microsoft to launch an analytics product, a natural complement of search and digital ads.

Publisher: CMSWire.com
Twitter: @CMSWire
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Big Data Analytics in Banking Market Analysis With Impact of COVID-19, Top Companies, Trends,

What is Big Data Analytics in Banking?
Big Data analytics is an expanding technology which has application in diverse segments of the business world. It involves usage of some advanced statistical and mathematical models such as data mining, artificial intelligence and predictive analysis. In the report, the market outlook section mainly encompasses fundamental dynamics of the market which include drivers, restraints, opportunities and challenges faced by the industry.

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Factors such as increasing need for real time monitoring of data generated by banks, growing adoption rate of Internet of Things (IoT) along with growing need for security of data have been driving the global big data analytics market. On the other hand, lacking awareness of the various benefits of big data solutions in banking sector as well as government rules & regulations might hamper the overall market at a global level.

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IoT and Data Analytics Leader ClearObject Focuses on Customer Success

ClearObject's newly established Digital Products Business Unit, now has a team of customer advocates, working to maximize the value of the digital solutions developed by the Midwest digital transformation leader.

INDIANAPOLIS , Aug. 25, 2020 /PRNewswire-PRWeb/ -- Earlier this year, ClearObject announced the establishment of a Digital Products Business Unit, creating a strategic focus on delivering valuable digital solutions for business customers around the world. The Indianapolis based technology company, is furthering this commitment by launching an innovative Customer Success Team, who will ensure that customers are able to maximize the value of digital innovation.

Date: A9862C0E6E1BE95BCE0BF3D0298FD58B
Twitter: @YahooFinance
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Many things are taking place:

Common Analytics Mistakes that Enterprises Must Look Out

The massive expansion of data sources has led to new developments in the technology paradigm. Analytics becoming the next big buzzword in the industry cannot be ruled out. Even implementing an effective digital transformation strategy can be challenging, without a substantial analytics plan.

To win over the challenges, that analytics may bring we decrypt the common analytics mistakes that enterprises must look out at their digital transformation journey-

Publisher: Analytics Insight
Date: 2020-08-25T11:58:13 05:30
Twitter: @analyticsinme
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Analyzing the Role of Analytics in Telecom Sector | Get in Touch With Quantzig for Personalized

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200824005238/en/

According to Quantzig's telecom analytics experts, "Telecommunications companies are locked in a battle for dominance and can benefit from predictive analytics to launch dominant products and services."

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From an important role in improving customer retention rates, maintaining customer records, and billing, technology is allowing telecom industry players to provide world-class services while reducing administrative costs. Advanced analytics in telecom is one such area that is witnessing a steady acceptance in the telecom sector. The growing number of applications of analytics in the telecom industry allows us to understand the future and upcoming innovations in the field of communications.

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Publisher: Odessa American
Twitter: @OdessaAmerican
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Revenue Analytics Launches N2Pricing™, First-Ever Revenue Management System Designed for

Revenue Analytics also offers premium modules include Availability Optimization, Overbooking Controls, Full-Pattern Length of Stay Pricing, and Extended Stay Pricing to meet each hotelier's unique needs.

Date: 2020-08-25
Twitter: @businesswire
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(2020-2025) Analytics as a Service Market: Business Size| Strategies| Opportunities| Future

Los Angeles, United States, August 2020:  The report titled Global Analytics as a Service Market is one of the most comprehensive and important additions to Alexareports archive of market research studies. It offers detailed research and analysis of key aspects of the global Analytics as a Service market.

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Get PDF Sample Copy of the Report to understand the structure of the complete report:(Including Full TOC, List of Tables & Figures, Chart) : https://www.alexareports.com/report-sample/1087870

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