Saturday, August 1, 2020

Trump Campaign Halts TV Ads as He Struggles in Polls Against Biden - The New York Times

Since Joseph R. Biden Jr. became the presumptive Democratic nominee for president in April, the Trump campaign has spent $72 million in television advertising attacking the former vice president, with ads that veered rapidly on topics ranging from China to Mr. Biden's age to policing policies. None significantly slowed Mr. Biden's rising poll numbers.

On Tuesday, the messaging behemoth that has been the Trump campaign ground to a halt, as it temporarily suspended all television advertising nationwide in order to review its strategy under its new campaign manager, Bill Stepien.

Date: 2020-07-31T22:16:42.000Z
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Quite a lot has been going on:

State launches 'Face It' ad campaign to promote masks to fight COVID-19 | News |

The state recently launched a public service announcement campaign that urges all Tennesseans to fight against the spread of COVID-19 by wearing a mask. SUBMITTED

The ad campaign, titled "Face It. Masks Fight COVID-19," will run on broadcast and cable television, digital, social media, print and billboards statewide.

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We'll keep you connected to all the updated local news and information about what's happening in Donelson, Hermitage and Old Hickory!

Publisher: Main Street Nashville
Author: STAFF REPORTS
Twitter: @MainNashville
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Montana company, Bullock campaign call for ad to come down | News | ...

A national Republican committee working to keep the party's majority in the U.S. Senate is doubling down on a television advertisement the company it references says is false and defamatory and has threatened to sue local stations over running.

The National Republican Senatorial Committee started airing an ad last week that references $14 million in state grants to a Butte firm, Pioneer Technical Services. Pioneer is not named in the ad, but is referenced through its association with Gov. Steve Bullock's brother, Bill. NRSC released another ad on the same topic Friday.

Publisher: Bozeman Daily Chronicle
Date: AF6227EF91AE8A6C292AF357AF5D7D30
Author: By HOLLY K MICHELS Lee Enterprises
Twitter: @bozchron
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Trump campaign cancels ad buys to review messaging strategy: report | TheHill

The Trump campaign has paused its digital advertising efforts to "review" its strategy, a campaign official told NBC News .

The campaign official pointed to the recent changes in staff as a reason for the ad buy halt, according to NBC.

The campaign spent virtually nothing over the last two days on radio and television ads, and has yet to book advertising for most of August, according to NBC. The media outlet analyzed data from Advertising Analytics, a Virginia-based media intelligence firm.

Publisher: TheHill
Date: 2020-07-30T23:18:57-04:00
Author: John Bowden
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In case you are keeping track:

If we want clients to advertise, we should be advertising ourselves | Campaign US

The founder of London Advertising explains why his agency has run an ad campaign about itself in response to the Covid-19 slump.

McKinsey released a thought piece earlier this month entitled "The Great Acceleration" on how successful companies will use the Covid-19 crisis as a slingshot to achieve significantly greater profitability versus those who don't.

Our agency, London Advertising, decided on our response to the crisis before we read that article. But we did not need to hear it from McKinsey as we could hear it from our own mouths – and I suspect from those of every agency in town – as we told our clients that brands that advertise in a downturn gain a higher market share versus those who don't.

Twitter: @Campaignliveus
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Wyoming ranchers protest Burger King's ad campaign targeting cow emissions | Fox News

A group of cattle ranchers in Wyoming protested against a recent Burger King ad campaign that they say painted the agricultural community in an unfair light. The ad claimed that Burger King would be using beef sourced from cows with lemongrass in their diets, which reportedly reduces methane emissions.

Ranchers in Wyoming’s Goshen County protested near a Burger King in Torrington on Friday, KPVI reports. The restaurant is reportedly a local franchise and did not support the company’s national campaign.

Publisher: Fox News
Date: 2020-07-30
Twitter: @foxnews
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Ascension taps former NFL superstar Peyton Manning for new ad campaign

St. Louis-based Ascension Health is airing ads featuring Peyton Manning to promote the importance of pediatric care.

In the initial ad, Mr. Manning urges parents to understand the importance of pediatric medical care and highlights the infection control protocols in place at Ascension pediatric facilities to keep patients safe amid the pandemic.

Author: Katie Adams
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How to manage political ads on Facebook during campaign season

Q: I'm getting tired of seeing the same political ads; is there a way to block political ads on Facebook?

A: With the national elections coming up, you can bet that the number of political ads you'll see on Facebook will increase.

Fortunately, if you're willing to spend the time, you can dramatically reduce what pops up in your feed, but remember ads are how Facebook makes money.

The following tips are specifically what you will see using Facebook on a computer, not via the mobile app.

Publisher: KTAR.com
Date: 2020-08-01T12:00:58 00:00
Twitter: @ktar923
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Happening on Twitter

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