Since it launched Stories in 2016 and TV in June 2018, Instagram has positioned itself as a destination for consuming videos. Instagram’s “Reels,” which mimics TikTok, follows that trend.
“With the rise of Instagram Stories and TikTok, consumers are primed for videos and find them more engaging than static images or blogs,” says Mark Kapczynski, chief marketing officer of Gooten, a print-on-demand service. “Ecommerce stores, in particular, bode well with video marketing because it shows their products in a clear, direct manner.”
Other things to check out:
Nike and Facebook Up Their Ecommerce Game - Chief Marketer
On Demand Webinar - Join Chief Marketer and David Greenberg, Senior VP of Marketing, Act-On, and learn 4 best practices for automating the CX Wave - your customers' holistic buying experiences — from acquisition to advocacy.
Brick and mortar retail sales have taken a major hit thanks to the COVID-19 pandemic, and consumers social distancing at home are purchasing goods online far more than previously. In light of this, brands are adapting to a world of digital purchasing by enhancing their ecommerce efforts and focusing on marketing directly to consumers.
Virus lockdowns give major boost to ecommerce - The Economic Times
Touchland Sells Sanitizer Stations To Businesses | PYMNTS.com
Touchland , a hand sanitizer company, has debuted its new eCommerce platform called Touchland for Business to sell its KUB hand sanitizer dispensers to businesses looking to buy them for use at their stores, eateries or offices, according to a press release .
The KUB was designed by Touchland founder Andrea Lisbona . The company's B2B sales have surged in recent months, now taking up 50 percent of the company's profits. That's an increase from only 10 percent of the company's profits from 2019, the release stated.
And here's another article:
Learn How to Photograph Products for E-Commerce Like a Pro for Just $20
Not every business can afford that expense, however, in which case it's time to take up the mantle yourself. The Master Product Photography Course will help you take great product photos and it's just $19.99 now.
This 20-hour course is led by Tony Roslund, a third-generation photographer who grew up in his family's studios and labs of Northern Virginia. After a stint in the U.S. Navy, Roslund returned to commercial photography and has built a thriving business.
Marketers: How to connect in an increasingly busy digital space - Ecommerce - BizReport
Kristina: For several years the ecommerce space has been considered by many to be 'fun purchases.' Has the pandemic changed how consumers are looking at ecommerce?
Kristina: What trends are you watching now in ecommerce that will have an impact on the 2020 holiday season?
John: COVID-19 will have a large impact on the 2020 holiday season, whether brands are ready for that or not. Consumer behaviors have changed during this time and brands are now going to microsegment customers further to provide even more personalized offers and content.
Overcoming 3 Common Ecommerce Product Content Challenges
What do you know about a physical product before you buy it online? The answer for most people: Too much and never enough.
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At the same time, the information you provide will never be enough! The buyer can experience every piece of digital product content yet still feel nervous about the purchase. There's something about holding, testing or merely viewing a product in stores that gives us a (possibly false) sense of confidence. Not even COVID-19 can change that.
E-commerce helps Yili ramp up Q2 revenue
Yili also reported a 79.3% year-on-year growth in net profits after deducting non-recurring gains and losses in Q2, which reached 2.397bn ($350m) yuan.
Driven by the strong performance in Q2, Yili's performance in the first half of the year showed a stronger-than-expected growth and its key indicators, such as revenue, net profit and total asset turnover, still ranked among the highest in the Asian dairy industry.
From January to June, the company saw its revenue reach 47.53bn yuan ($6.92bn), with the net profits after deducting non-recurring gains and losses of 3.77bn yuan ($550m).
Happening on Twitter
A Pizzagate/QAnon group saying they're a "parents' group... on Instagram and Twitter" laundered this insane piece i… https://t.co/LfDv0KCssn oneunderscore__ (from New York, NY) Sat Aug 29 20:29:19 +0000 2020
It's so crazy how you can watch someone go down a conspiracy hole using their Instagram grid. https://t.co/DaR3B1s9uj cameronwilson Sun Aug 23 03:02:51 +0000 2020
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