Wednesday, September 2, 2020

Subway’s kicks off its new ad campaign with Bill Belichick

The Milford, Conn.-based sandwich giant on Tuesday revealed its latest marketing campaign with ads that will run during the current NFL season and feature New England Patriots Coach Bill Belichick and Deion Sanders along with current players J.J., T.J. and Derek Watt.

The "Footlong Season" campaign will feature television commercials along with social and digital content that encourages customers to eat Subway sandwiches while tailgating or "homegating."

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Publisher: Restaurant Business
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Chobani launches ad campaign for Chobani Complete | 2020-09-01 | Dairy Foods

The national ad campaign, which started on Aug. 31, is running on TV, as well as through social, shopper and other partnerships. With the tagline “Nutrition puzzle, solved,” the ad’s concept focuses on how Chobani Complete has all the building blocks to be an all-in-one yogurt, the company said.

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An at once an all-inclusive guide to the meaning of hundreds of technical terms and ideas needed for ice cream manufacturing, as well as a practical introduction to the ingredients, freezing methods, flavoring, and packaging of ice cream, sherbet, sorbet, gelato, frozen yogurts, novelties and many other kinds of frozen desserts.

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Syracuse University gets brief mention in fake Joe Biden campaign ad on 'The Daily Show' -

Syracuse, N.Y. -- When Joe Biden won the presidential nomination from the Democratic Party in August, he became the first leading candidate from either party to graduate from Syracuse University.

The connection between the candidate and college will likely be referenced frequently as November approaches, including an accusation of plagiarism that occurred when he was a first-year law student in 1965.

One such Syracuse-Biden reference came recently when "The Daily Show" created a spoof campaign ad for Biden, narrated by actor Steve Buscemi, with the campaign slogan "Acceptable Under the Circumstances."

Publisher: syracuse
Date: 2020-09-01T16:41:22.035Z
Author: chriscarlson
Twitter: @syracusedotcom
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RGA launches multi-million ad campaign in governor’s race – The North State Journal

WASHINGTON, D.C. – The Republican Governors Association (RGA) today launched its first major television and digital ad campaign in the North Carolina governor's race. The ads, which are supported by a seven-figure buy on both television and digital platforms, are aimed at what the group says is Gov. Roy Cooper's dangerous public safety record and failure to protect North Carolina communities.

According to an RGA spokesperson, an analysis conducted by the organization determined that the shorter, 15 second ads were the best and most effect way to maximize bang for buck to break through the state's crowded media markets.

Publisher: The North State Journal
Date: 2020-09-02T06:01:33-04:00
Author: Matt Mercer
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Biden to Air Nationwide Law-and-Order Ad Condemning Rioters and Looters - The New York Times

But the ad — part of a $45 million one-week television and digital purchase that is by far the campaign's largest to date — is the first time that Mr. Biden has put this pushback on issues of crime and public safety into a major paid advertising program.

"I want to make it absolutely clear," Mr. Biden says as images flash of burned-out cars and buildings and a confrontation with the police. "Rioting is not protesting. Looting is not protesting. And those who do it should be prosecuted."

Date: 2020-09-02T03:21:01.000Z
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Biden campaign debuts second ad featuring a Villages supporter - Orlando Sentinel

The Biden campaign Tuesday launched a second ad featuring a supporter in the heavily Republican senior community of The Villages north of Orlando.

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"COVID-19," says the Villages resident, identified only as Jerry, as he covers his face with a mask. "It's extremely frightening. I'm in that group that's vulnerable."

He criticizes what he calls "the ineptness of the administration, which has really done nothing to this date, they do not have a plan."

Publisher: orlandosentinel.com
Date: AF5DF015CBF22FE3881D47FDCBCE4F02
Author: Steven Lemongello
Twitter: @orlandosentinel
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Minnesota screens, airwaves begin to fill up with campaign ads - StarTribune.com

With nine weeks to go until Nov. 3, both presidential campaigns hit the airwaves in Minnesota on Tuesday, the start of an onslaught of digital and television advertising that will run up until Election Day.

In stark contrast from the limited spending four years ago, the campaigns of President Donald Trump and Democratic challenger Joe Biden are already pouring millions of dollars into Minnesota, signaling the state’s new status as a top-tier target this fall in the Midwestern battleground.

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Publisher: Star Tribune
Twitter: @StarTribune
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Zillow Opens A World Of Possibilities In TV Ad Campaign That Pulls In Search Data 09/01/2020

More than 246,000 people filed a change of address request since March in the Tri-city New York area, nearly a 100% increase compared to the same time period in 2019.

The Ready for a Change campaign seeks to inspire those who are dreaming of a move by showing them a world of possibilities. It potentially apprehensive movers the assurance Zillow can help them find a home that can meet their varying needs during uncertain times.

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The TV spot, ideated and executed by the FIG team and shot remotely by Siri Bunford, will run on broadcast channels such as E!, FX, TBS, HGTV, among others.

Twitter: @mediapost
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