Tuesday, October 6, 2020

A Positive Ad Campaign, if Only for a Weekend - The New York Times

Hi. Welcome to On Politics , your guide to the day in national politics. I'm Nick Corasaniti, your host on Tuesdays for our coverage of all things media and messaging.

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And in this deeply polarized climate, with a president who seeks out the most caustic corners of modern politics, campaigns seem to be relying on negative advertising more than ever.

Yet in covering political advertising during the past two presidential campaigns, one of the chief complaints I've heard from swing-state voters is about how miserable their television-watching experience becomes in the run-up to a primary or a general election. "Wheel of Fortune" turns into a morbid, lawless dystopia during each commercial break. The escape of a lighthearted sitcom is broken up with dire warnings about the end of health care.

Date: 2020-10-06T21:56:55.817Z
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Many things are taking place:

Biden campaign highlights historic nature of Harris nomination in new ads ahead of VP debate -

Salt Lake City (CNN) Joe Biden's presidential campaign on Tuesday released a set of nationwide ads featuring only California Sen. Kamala Harris, the Democratic ticket's vice-presidential candidate, ahead of her face off with Vice President Mike Pence at the debate in Salt Lake City.

Publisher: CNN
Date: 2020-10-06T13:05:36Z
Author: Jasmine Wright CNN
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IDAs, tourism group unveil website, ad campaign to lure businesses to LI | Newsday

Business executives from outside Long Island now have a virtual hub where they can see what the area offers to companies interested in moving here, officials said.

Both counties, their eight Industrial Development Agencies and the region's tourism promoter on Tuesday unveiled a website and advertising campaign aimed at luring businesses to Long Island. They spoke at the state Welcome Center on the Long Island Expressway in Dix Hills.

Much of the information at discoverlongisland.com/business comes from IDAs, the Long Island Association business group, the trade group HIA-LI, Newsday and Long Island Business News, among others. The web pages are meant to "excite" prospective businesses about the region and direct them to an IDA, which can help them secure tax breaks, according to Discover Long Island CEO Kristen Jarnagin.

Publisher: Newsday
Date: AC41EB10D1EC6B5358F0ECA0E861CCAA
Author: James T Madore
Twitter: @Newsday
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New DNC ad campaign aims to ensure Pa.

Democratic presidential candidate former Vice President Joe Biden and his running mate Sen. Kamala Harris, D-Calif., watch fireworks during the fourth day of the Democratic National Convention, Thursday, Aug. 20, 2020, at the Chase Center in Wilmington, Del. (AP Photo/Andrew Harnik)

Starting this week, the Democratic National Committee is upping its courtship of Pennsylvania's Black voters, a constituency whose support could well be determinative this voting season. In a new series of radio and print ads, the DNC wants to make sure they have a plan to vote.

Publisher: The Philadelphia Tribune
Date: 2020-10-06T12:09:00-0400
Author: John L Micek
Twitter: @phillytrib
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Realtor Association Launches 'Time to Sell' Ad Campaign - SRQ Daily Oct 7, 2020

The Realtor® Association of Sarasota and Manatee (RASM) launched a consumer marketing campaign with a “time to sell” theme. Launched yesterday, the campaign will inspire residents to take advantage of the current residential market in Sarasota and Manatee counties by listing their home with a local Realtor®.

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Biden campaign to spend $6 million on Texas campaign ads

Democratic presidential nominee Joe Biden's campaign is set to spend millions of dollars on TV ads in Texas as polls continue to show a close race in the state.

The former vice president's campaign announced earlier this year that it would make TV reservations this fall in Texas, and as of Tuesday, it had booked more than $6 million through Election Day, according to the media-tracking firm Advertising Analytics.

"This is historic. That shows you just how important Texas is to them and it shows that Texas is in play," said Abhi Rahman, a spokesperson for the Texas Democratic Party. "It shows you their investment in Texas is real." Rahman noted that Biden's spending is the biggest investment from a Democratic presidential nominee in the last 25 years and is a drastic change from 2016, when then-nominee Hillary Clinton didn't spend seriously in the state.

Publisher: Valley Morning Star
Date: 2020-10-06T13:30:53-05:00
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Google updates ad buying tools to simplify campaigns | Campaign US

The ad giant announced product updates that include more real-time insights and the ability to buy and optimize media across Google properties using machine learning.

Google today introduced new product updates to its Google Ads buying platform centered on machine learning and real-time insights, aimed at simplifying processes across its myriad properties.

Most advertisers consistently buy across a range of Google properties, including display ads, search and YouTube, but up to now there hasn't been an easy way to optimize across those buys.

Twitter: @Campaignliveus
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COORS SELTZER'S FIRST CAMPAIGN PUSHES EFFORTLESS ENVIRONMENTALISM

With nearly every brand in alcohol seemingly launching a hard seltzer, it’s becoming harder to stand out. Coors is hoping to win attention by backing its entry into the hot-selling category by aligning itself with an environmental cause. Except rather than running serious ads about the planet in peril, the brand is making a humorous appeal seemingly aimed at the laziest of environmentalists: drink seltzer to save rivers.

New ads show drinkers lounging, partying and playing video games, “for the rivers.” The campaign is backed by a pledge from the Molson Coors brand to restore 500 gallons of river water for every 12-pack sold, via donations to Change the Course. The organization is part of the Bonneville Environmental Foundation, which specializes in water restoration and conservation programs.

Publisher: Crain's Chicago Business
Date: 2020-10-06T21:42:11-0500
Author: E J SCHULTZ
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