At launch, the agreement allows Shopify merchants to create, run and optimize their TikTok marketing campaigns directly from the Shopify dashboard by installing the new TikTok channel app from the Shopify App Store. Once installed, merchants will have access to the key functions from the TikTok For Business Ads Manager at their disposal.
These ad tools allow merchants to create native, shareable content that turns their products into In-Feed video ads that will resonate with the TikTok community. Merchants will be able to target their audiences across gender, age, user behavior, and video category, and then track the campaign’s performance over time. The campaigns’ costs will vary, based on the merchant’s own business objectives and how much they want to spend.
In case you are keeping track:
Shopify Earnings Preview: How to Trade the Stock's Reaction - TheStreet
Shares have ballooned higher as investors realize that retail sales weren’t evaporating during the coronavirus. Instead, they were shifting online .
Entrepreneurs and small- and medium-sized businesses also noticed this trend as they rushed to either gain exposure to e-commerce or improve their current operations.
Now investors will be looking for those strong trends to show up in Shopify’s quarterly report, which is due up before trading opens on Thursday.
Bloomberg - Are you a robot?
TikTok Launches Shoppable Ads With Shopify: What Retailers Need to Know
Right now, my "For You" TikTok feed is a power clash of Twilight roasts, disco choreo, and a crowdsourced Ratatouille musical (don't ask). Soon, it'll be yet another mobile mall.
TikTok yesterday shared it will enable shoppable video content in a sweeping partnership with Shopify.
Initial reaction: "Brands have already seen great success with existing TikTok tools for retailers, including branded takeovers [...] and sponsored hashtags," Benjamin Crudo, CEO at Diff Agency, told Retail Brew. "[This] will allow them to further capitalize on the app's popularity with a native integration that smooths out workflow."
And here's another article:
Key Metrics Investors Will Be Watching When Shopify Reports Earnings This Week | The
For Shopify investors, the good news is that many enterprises that developed an online presence during the start of the coronavirus pandemic will continue to maintain that presence even after the pandemic has run its course. And one of the long-lasting remnants of the coronavirus era might be the rapid adoption of the various forms of buying online and picking up curbside or in-store.
Shopify reports third-quarter results on Thursday, Oct. 29. Here are three critical metrics investors will be watching.
Stock Market Insights | Seeking Alpha
Nuvemshop, a Latin American answer to Shopify, raises $30 million – TechCrunch
After several failed startup attempts and nine years spent building Nuvemshop into Latin America’s answer to Shopify, the four co-founders of the company have managed to raise $30 million in venture capital funding as they look to expand their business.
It’s been a long road since Santiago Sosa, Alejandro Vazquez, Martin Palombo and Alejandro Alfonso first began working together in Buenos Aires. The quartet started on their entrepreneurial journey trying to develop a marketplace software product for Latin America, but when that didn’t take off, they turned their attention to a more basic problem — how to get small and medium-sized businesses selling online.
Shopify has rallied 175% this year, but investors wondering how long boom will last | Financial
After a dizzying pandemic-induced rally in 2020, investors in e-commerce giant Shopify Inc. are wondering what comes next.
The Ottawa-based company is now Canada's most valuable company, trading at more than twice the peak value of BlackBerry Ltd. in 2008, which was once the nation's tech darling. Its 175 per cent ascent this year has been helped in no small part by a surge in demand for online shopping as consumers around the world were housebound by COVID-19 lockdowns.
Happening on Twitter
TikTok partners with Shopify on social commerce https://t.co/dPOKqBbe2F MattNavarra (from Cardiff, Wales) Tue Oct 27 16:45:43 +0000 2020
TikTok Announces Partnership with Artists to Debut New Music Ahead of Friday Releases https://t.co/rcecu4MQaO Navjosh (from whole another planet) Tue Oct 20 20:33:22 +0000 2020
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