Sunday, November 29, 2020

Carrefour takes down its latest ad campaign from Polish news outlet over anit-LGBTQ+ views

French retail giant Carrefour has removed their new ad campaign from Polish state television, Telewizja Polska S.A.

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The company took to Twitter to announce the decision after users brought the issue of anti-lgbtq+ behavior from TVP to light.

In one instance they used a quote that referred to the LGBTQ+ community as a “rainbow plague”.

“Hello, these contents do not reflect our values. Following your report, we have stopped the current campaign.” the company stated.

Publisher: GAY TIMES
Date: 2020-11-29T13:06:44 00:00
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In case you are keeping track:

Sciton Marketing Levels Up: Launches Inaugural Digital Campaign

The series of five ads launched on Black Friday will run through the Spring with a focus on Sciton's competitive advantage of faster, more comfortable treatments, superior technologies crafted in the USA and expectations that exceed reality.

"Sciton is no longer the industry's best kept secret," shares Lacee J. Naik , Vice President of Marketing and Public Relations. "We are the physicians' choice and deliver the results patients desire."

Prominently featured in the ads is Sciton's newest mJOULE™ platform, the biggest advancement in the history of pulsed light based technology. Sciton's breakthrough device houses two unsurpassed treatments: BBL HERO ™ and MOXI ™.

Date: 9D28F7743C790DD88F2D9C7375EF7ED5
Author: Sciton Inc
Twitter: @PRNewswire
Reference: (Read more) Visit Source



Nissan Doubles Down With Brie Larson In New Rogue Campaign

Nissan's first go-round with Brie Larson ran right into COVID when the brand installed the actress as its new spokesperson at the beginning of March, in a new ad campaign for the Sentra compact car. But Nissan stuck with Larson, and now the star of Captain Marvel is helping her new sponsor promote its most important product: the Rogue crossover, Nissan's highest-volume nameplate.

In fact, Nissan and Larson have committed to each other for the next couple of years, as the brand accelerates its launch cadence with the introduction of as many as 10 new models in the next 20 months.

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Publisher: Forbes
Date: 2020-11-29
Author: Dale Buss
Twitter: @forbes
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Ad-'ing' to a cause

Supporting the survival of small businesses in India has been a matter of concern for all concerned. Especially through the pandemic crisis, things have gone awry for many small businesses in the country, painting even festivities in gloom. Amidst such despair, one company’s ad campaign has caught the attention of the netizens across social media platforms, and is being applauded for its spirit of generosity and thoughtfulness amidst tough times.

Publisher: Deccan Chronicle
Date: Nov 29 2020 4:12 pm IST
Author: Priyanka Chandani
Twitter: @deccanchronicle
Reference: (Read more) Visit Source



Not to change the topic here:

Club for Growth to launch ad blitz in Georgia to juice GOP turnout | TheHill

The conservative Club for Growth is launching a new ad blitz in Georgia next week targeting Republican voters as the GOP works to juice turnout for the state's two Senate runoffs.

The $520,000 campaign will support two ads airing on satellite and Ampersand GO platforms and will specifically focus on convincing GOP voters to cast ballots in the runoffs. The ads will begin airing Monday and will run through Jan. 5, the date of the two elections.

The new six-figure ad buy from the anti-tax group, which has not been previously reported, comes as Republicans raise concerns that claims that the presidential election and the Senate runoffs are rigged could convince some GOP voters to boycott the two January contests, which will determine the control of the Senate.

Publisher: TheHill
Date: 2020-11-28T12:08:52-05:00
Author: Tal Axelrod
Reference: (Read more) Visit Source



American Express debuts holiday-themed campaign for Small Business Saturday | Ad Age

With less than a week until the 11th annual Small Business Saturday—American Express's bid of support for mom-and-pop shops between Black Friday and Cyber Monday—the credit card company drew inspiration from the upcoming holiday season for its latest ad campaign that stars real small businesses in the United States.

Scored with an original cover of New Year's anthem "Auld Lang Syne" by singer India Carney, the campaign, created by Dentsu McGarrybowen, spotlights Christmastime stalwarts, from warming up with hot chocolate to shopping for presents, all of which will look a bit different this year due to the pandemic.

Date: 2020-11-24T09:00:00-05:00
Author: Ethan Jakob Craft
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Ad Council Launches Massive Vaccine-Focused Campaign 11/24/2020

As the pandemic impacts the holiday season, the Ad Council is continuing to roll out COVID-19 related messaging.

First, the Council will launch what it calls one of the largest public education campaigns in history to encourage vaccinations against the virus. This national initiative will complement government efforts and has set an initial goal of raising $50 million from the private sector, including the philanthropic community and corporations.

The organization’s effort, in partnership with the COVID Collaborative, a national assembly that has brought together leading experts and institutions, centers around two key components: the development of creative work and an insights engine that will enable continual testing and optimization of messages and creative.

Twitter: @mediapost
Reference: (Read more) Visit Source



PR: Award-Winning Director X Creates "Boundless" Ad Campaign for TNT's "AEW DYNAMITE"

LOS ANGELES – November 18, 2020 – Today, TNT announced a new ad campaign to promote its popular All Elite Wrestling program, "AEW Dynamite," which is currently the number one wrestling show on Wednesday nights.

"Like me, I think a lot of people will relate to the stories shared in this video," said Director X. "I know what it's like to be doubted, being told 'you can't do this,' but AEW is proof that by believing in yourself and not listening to what the world is saying you can and will do it. This isn't B.S. It's real."

Reference: (Read more) Visit Source



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