Monday, November 30, 2020

Verizon's Visible eyes 'Schitt's Creek' star Dan Levy for ad campaign | Marketing

Visible aims to reach budget-minded consumers with its off-beat "Unlimited Eyebrowsing" campaign starring actor Dan Levy, who's best known for his role in the sitcom "Schitt's Creek," which ended its six-season run earlier this year. The eyebrow theme is a playful nod to one of Levy's most notable facial features, and a sign that brands can inject humor into their campaigns after months of taking a more serious tone during the pandemic.

Visible's campaign is another sign of how parent company Verizon is seeking to reach various segments of the wireless market, such as consumers who prefer prepaid plans that don't require an annual contract. As part of its effort to reach budget-minded consumers, Verizon's digital media platform Yahoo last month introduced its first self-branded smartphone.

Publisher: Marketing Dive
Date: 2020-11-30
Author: Robert Williams
Twitter: @marketingdive
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While you're here, how about this:

Motel 6 signs with new ad agency to 'shine a fresh, new light' on brand after Richards Group
Publisher: Dallas News
Date: 2020-11-30T18:50:54.785Z
Twitter: @dallasnews
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That mysterious Utah desert monolith has up and disappeared

This is the modern day and if the end times are coming, we sure as hell can't separate the signs of our species' impending doom from the work of obsessive hobbyists or marketing campaigns.

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Contributor, The A.V. Club . Reid's a writer and editor who has appeared at GQ , Playboy , and Paste . He also co-created and writes for videogame sites Bullet Points Monthly and Digital Love Child .

Publisher: News
Date: 2020-11-30T17:22:00.796Z
Twitter: @AV_Newswire
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Eva Cassidy's Version of 'Time After Time' Powers Kay Jewelers National TV Ad Campaign
Publisher: BroadwayWorld.com
Author: TV News Desk
Twitter: @broadwayworld
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Not to change the topic here:

EDF Launches "Power Up, America" Campaign | Environmental Defense Fund

FOR IMMEDIATE RELEASE

(WASHINGTON- November 30, 2020) Environmental Defense Fund today launched a major effort to promote clean transportation and clean energy to boost the economy, cut harmful pollution and create healthier communities. Beginning with a six-figure digital and TV ad buy in Florida, Nevada, Colorado, Arizona and Ohio, this national campaign will rally support for policies that create jobs while cleaning up the largest sources of climate pollution in the United States.

Publisher: Environmental Defense Fund
Twitter: @EnvDefenseFund
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Kinder Joy kicks off holiday season with new ad campaign | 2020-11-30 | Candy Industry

Kinder Joy is kicking off the holidays with new advertising showcasing the special moments families share.

Titled "Doorways to Memories," the 30-second spot commemorates the family tradition of marking a child's height on a doorway, documenting his growth as he leaves through the same door and prepares to have similar joyful experiences with his future children.

"For generations, Kinder Joy has helped turn little moments into magical memories," said Felipe Riera Michelotti, vice president of marketing, Kinder , North America. "These moments that families create together are more important than ever, and through the message of our new ad, we hope to inspire the creation of lasting traditions between parents and children."

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Ad campaign features woman with visible tampon string for the first time

An ad campaign featuring a woman showing her tampon string will feature on buses across London from today.

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https://wearedame.co/'>DAME , shows a woman standing in her underwear with a tampon string visible. The first of its kind.

Speaking to Metro , DAME co-founder Alec Mills said the period product brand says it faced "many roadblocks" bringing the ad to light.

"It is no coincidence that the media industry is dominated by men who aren't comfortable talking about or seeing periods" "Many iterations of our advert got rejected. Along the way, I was told it was: 'Racy'.

Publisher: Irish Examiner
Date: 2020-11-30T09:21:00 00:00
Author: Anna O Donoghue
Twitter: @irishexaminer
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COVID-19 Paid Ad Campaign Casting Call | The Beautiq - Commercials Auditions | Backstage
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