Monday, November 16, 2020

Want to Find Customers Online? Here’s How They’re Searching for You

Voice assistants, keyword-free ad options and the rise of third-party marketplaces may have performance marketers thinking keywords don't matter as much in 2020. But keywords reveal a great deal about consumer purchase intent. 

From SEO firm Yoast's blog post in October to marketing thought leader Neil Patel's still-popular 2017 piece about long-tail keywords converting at 36% , organic search professionals say the more specific the keywords, the better.

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Date: 2020-11-16T10:16:44-05:00
Twitter: @adweek
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Other things to check out:

Customer Service With a Smile? Consumers Weigh In – NBC4 Washington

Forced to confront long hold times, uninformed employees and unresolved disputes, consumers around the country are sharing frustration with the state of customer service in 2020. Many families we heard from are surrendering to lousy customer service and leaving money on the table – in the middle of an economic recession.  

Those are the key findings of a new nationwide survey from NBC- and Telemundo-owned TV stations. The non-scientific survey of consumers who chose to participate, conducted online in late October and early November, garnered more than 1,420 responses.  

Publisher: NBC4 Washington
Date: 2020-11-16T15:36:38 00:00
Twitter: @nbcwashington
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10 Things Customers Will Be Buying On Black Friday 2020

With a shift to online shopping and longer sales periods, Black Friday 2020 will look drastically different than it has in the past. But those aren't the only changes—the items customers will be buying will also be different, reflecting the unusual year that is 2020. 

In the past, Black Friday has featured a huge number of doorbusters on things ranging from movies and phones to big-ticket items like cars and trips. But this year, consumers are playing it closer to home and looking for deals on products and gifts that can survive a pandemic. 

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Publisher: Forbes
Date: 2020-11-16
Author: Blake Morgan
Twitter: @forbes
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Furniture Market aims to bring unique pieces to customers - Liberty Hill Independent

After more than two decades in the furniture selling business, Dwain Schuh knows a thing or two about what customers are looking for when it comes to furnishing their homes.

When he opened his second Furniture Market location in North Leander in late 2018, he was ready to bring his furniture knowledge to the surrounding areas.

Schuh, who owns Furniture Market, is also the developer of The Shops at San Gabriel Ridge, where his store is located. He knew when he developed the shopping center, he wanted to open a second location of his furniture store. His original store has been in Austin since 1999.

Publisher: Liberty Hill Independent
Date: 2020-11-16T18:45:47 00:00
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Not to change the topic here:

Don't wait for customers to walk through your door | Business | berkshireeagle.com

New England Newspapers Inc. gives you  print, digital and social media all at once. We use our local, regional and international reach to send your message, and no other regional media organization even comes close when it comes to being part of the fabric of the Green Mountain and Berkshire communities.

About 5 million total readers sat down with a NENI publication on more than 12 million occasions over the past year. Our traditional print products — our newspapers, magazines and shopper's guides — go to tens of thousands of homes in Western Massachusetts and Southern Vermont.

Publisher: The Berkshire Eagle
Author: Noah Hoffenberg The Berkshire Eagle
Twitter: @berkshireeagle
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First M1 Apple Silicon Macs Now Arriving to Customers - MacRumors

Apple last week announced the first Macs that use the new M1 Apple Silicon chips, debuting new MacBook Air , MacBook Pro, and Mac mini models.

one of the first few people who got it first😍
M1 Macbook pro looking pretty #AppleSiliconM1 pic.twitter.com/TQTgkqKIlK — Ali King Fans Intl (@mnloona48_) November 16, 2020
Several users on Twitter and the MacRumors forum have shared photos and videos of their new M1 Macs, and many more users will be receiving their devices tomorrow.

Publisher: MacRumors
Twitter: @macrumors
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U.S. pharmacies attract new flu shot customers as coronavirus surges - The Washington Post

Walmart, Walgreens Boots Alliance, CVS Health and Rite Aid report that demand for flu shots at their U.S. pharmacies is up sharply — in some cases double from last year — as people try to protect themselves from influenza in the midst of a worsening covid-19 pandemic.

The pharmacies have told Reuters they are giving millions more flu shots than they have in past years, filling a gap from covid-19 for wary consumers who are avoiding the doctor's office. The gains represent millions of dollars in potential profit.

Publisher: Washington Post
Date: 2020-11-16T22:26:33Z
Twitter: @WashingtonPost
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Customers could see a surge of scams during holidays, Dominion Energy says

RICHMOND, Va. (WWBT) - Dominion Energy is helping its customers prepare for an expected increase in scam activity.

Throughout Utility Scam Awareness Week (Nov. 16 – 20), the company is providing its customers with helpful tips and resources so they can easily spot and protect themselves against the most common utility scams.

"We want our customers to have the information and resources they need to protect themselves against scams," said Corynne Arnett, Dominion Energy's senior vice president of regulatory affairs and customer experience. "Utility scammers are very sophisticated, and they use a variety of tactics to take advantage of you.

Publisher: https://www.nbc12.com
Date: 2020-11-16T16:51:34.997Z
Author: Adrianna Hargrove
Twitter: @NBC12
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