GroupM has just released its first ecommerce forecast, which details 2020’s growth and what to expect in the next few years, including $10 trillion in retail ecommerce sales by 2027.
The forecast estimates that global retail ecommerce — including automotive sales but excluding food and delivery services to ensure consistency across markets — will amount to $3.9 trillion in 2020. That's up 25% from the prior year and about 17% of equivalent global retail sales.
In case you are keeping track:
Adidas will keep opening new stores despite Covid e-commerce surge: CEO
Adidas CEO Kasper Rorsted told CNBC that the German sportswear company will continue to invest in brick-and-mortar stores, despite the boom in e-commerce sales during the coronavirus pandemic .
"There's no doubt that online has accelerated two to three years into the future ... but I actually think if you asked most people, there's a big social element about going out and shopping and just seeing and feeling the products again," Rorsted said in an interview that aired Wednesday on "Closing Bell."
How to Make E-Commerce Part of Your Post-Pandemic Plan
Even before COVID-19 changed the way B2B customers order and purchase products, they were clamoring for an e-commerce option from their distributors. The pandemic has only accelerated that trend, leaving late adopters behind and wondering how they can catch up.
Catching up is becoming harder — yet more necessary — with each passing year. 2020 created an inflection point among companies that have invested in digital technologies and those that didn't, but there are steps that a lagging distributor can take now to narrow that gap and become competitive.
Lowe's targets aggressive growth in B2B ecommerce
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Bloomberg - Are you a robot?
A steel pipe maker connects to oil rigs via ecommerce
For the past several years, Tenaris S.A., a global manufacturer of steel pipes and related items with $7.29 billion in 2019 sales, has been building out a program it calls Rig Direct® that sells and delivers its products directly to its oil-and-gas industry customers' oil production sites.
"Our service is not to a distribution yard—it's to the oil-drilling rig," says Alejandro Lammertyn, chief digital and information officer. "It's clearly a disruption from the way this market has been." The Rig Direct service includes help in planning oil well projects, integrating supply chains and what Tenaris calls "well integrity" support to deliver the exact products and services customers need.
E-Commerce Skimming is the New POS Malware
As the holiday shopping season shifts into high gear, the COVID-19 pandemic is accelerating an ongoing trend: shoppers are opting to buy online.
Rather than flooding brick-and-mortar stores — and point-of-sale (POS) machines — with sales, studies suggest a high percentage of shoppers in 2020 will be using online options and e-commerce checkout pages. And, those checkout pages are exactly what cyber criminals are targeting — injecting malicious code into them that will send payment card data directly back to the attackers in a technique some refer to as e-skimming .
Nielsen Global Connect Displays Impressive E-Commerce Measurement Strength And Power For U.S.
CHICAGO , Dec. 16, 2020 /PRNewswire/ -- Today, Nielsen Global Connect shared details of the notable expansion of its U.S. e-commerce measurement business. During a historic year of e-commerce consumer adoption, Nielsen Connect brought laser focus to understanding today's omnishopping consumer. Within the U.S., in 2020, strategic enhancements to Nielsen Global Connect's ePanel methodology bolstered the company's read into the growing e-commerce marketplace.
According to Nielsen Global Connect's latest data, the number of new online consumers has grown beyond 18 million since March, and this number continues to steadily grow. "The pandemic has required businesses in every vertical to rethink and adapt to the rapid changes in consumer behavior," said Liz Buchanan , Head of Nielsen's Consumer Intelligence Business Unit, North America . "In a matter of months, we've seen an accelerated growth of e-commerce in the U.S. and around the globe.
Happening on Twitter
A forecast projects that global e-commerce sales will rise to $7 trillion by 2024, or 25% of overall retail sales,… https://t.co/Tpia6XUoul PaulPage (from Washington | New York) Wed Dec 16 11:10:42 +0000 2020
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