Monday, March 1, 2021

Facebook launches ad campaign for personalized ads - Geospatial World

The campaign called Good Ideas Deserve To Be Found campaign includes advertising on TV, radio and digital. Individual businesses will also be able to promote it using a new Instagram sticker and the #DeserveToBeFound hashtag on Facebook.

During a press event on 24 February 2021, House of Takura ‘s founder Annette Njau said the campaign will highlight specific small businesses on Facebook.

Head of Facebook Business Products Helen Ma added that this is "very much an extension of the work that we did on the product side at the very start of the COVID period," which included the launch of the Businesses Nearby section and a #SupportSmallBusiness hashtag.

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Publisher: Geospatial World
Date: 2021-03-01T09:02:08 00:00
Twitter: @geoworldmedia
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Not to change the topic here:

Ad campaign launches to build trust in vaccine | wwltv.com
Publisher: wwltv.com
Date: 2/26/2021 9:12:48 PM
Twitter: @WWLTV
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Ad campaign to combat vaccine hesitancy in U.S. with celebrity help | Reuters

(Reuters) - The Ad Council launched a campaign on Thursday designed to combat hesitancy about the safety of the coronavirus vaccine, blanketing messages across U.S. TV, radio, websites and social media, with a particular focus on reaching Black and Hispanic Americans, who have been hard-hit by the pandemic.

The campaign, titled "It's Up To You," will feature celebrities in upcoming public service announcements produced by media partners.

Actress Rosie Perez, CNN medical correspondent Sanjay Gupta and actor and rapper Daveed Diggs will star in ads produced by AT&T's WarnerMedia. Actress Angela Bassett will appear in an ad produced by Fox, the Ad Council said.

Publisher: U.S.
Date: 2021-02-25T05:33:25Z
Author: Sheila Dang
Twitter: @Reuters
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Labor Union Releases Ad Campaign for Nursing Home Reforms

The ad released  by the union, which has served as a key ally for Cuomo over the last decade, credited the governor and state lawmakers for backing reform plans. 

Democrats in the state Senate this week approved a package of measures to address the issue; Assembly Democrats are expected to take up their own changes. 

Date: HTML5 Flash
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Many things are taking place:

Traeger Grills Launches Largest Ad Campaign To Date 02/25/2021

With more people cooking at home these days, thanks to the pandemic, Traeger Grills is launching the company’s largest marketing effort to date.

The “Welcome to the Traegerhood” campaign, developed with Zambezi, suggests the company's wood pallet grills bring communities together. The campaign’s centerpiece is the 60-second “Piped Piper” spot that depicts a lone Traeger Wood-Fired Grill that falls off the back of a moving trailer and rolls across the countryside as it pulls in an ever-growing crowd chasing after it. The spot is accompanied by the classic song “Pied Piper” by Crispian St.

Twitter: @mediapost
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Abrams' group launches seven-figure ad campaign targeting Georgia GOP voting measures

Georgia Republicans are edging closer to adopting restrictive new elections measures. The voting rights group founded by Stacey Abrams aims to turn public opinion decisively against the proposals.

Fair Fight Action launched a multimillion-dollar ad campaign on Tuesday warning that legislation to restrict absentee balloting could harm Republicans as much as Democrats, leading to longer lines and new threats of identity theft.

"Georgians of both parties have voted by mail for decades. Almost half a million Georgia Republicans did it just last year," said a narrator, pointing to the roughly 450,000 absentee ballots in November that were cast for former President Donald Trump.

Publisher: ajc
Twitter: @ajc
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Facebook Rolls Out Ad Campaign To Defend Targeted Ads

Facebook goes on to say that these ads don't only support the businesses you love, but actually preserve your privacy, regardless of what Apple tells you:

Personalized ads help us connect you with businesses that are most relevant to your interests, without sharing who you are with the advertiser. Individual data that could identify you, like your name, posts, or contact information is never shared with businesses using personalized ads.

But what about those small businesses? The ones that Facebook says rely on its ad platform for their survival?

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Publisher: Gizmodo
Date: 2021-02-25T21:15:00.304Z
Twitter: @gizmodo
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Khloé Kardashian: Ad Campaign Isn't a Photoshop Fail -- It's a Wide Lens

As more and more of the responses online criticized the “Photoshop” job, Kardashian took to Twitter to explain that the photo wasn’t digitally manipulated at all.

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HA I'm cracking up! 4a few of those GA photos, we shot on a camera lens that creates a stretching effect. The closer the object is to camera they will get elongated. So in some of my photos my feet/fingers look incredibly long. Not to worry! I still have normal size hands/fingers

Publisher: PetaPixel
Date: 2021-02-25T17:48:15 00:00
Twitter: @petapixel
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Happening on Twitter

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