Wednesday, March 3, 2021

New Ad Campaign Featuring Dr. Fauci, Dr.

New Ad Campaign Featuring Dr. Fauci, Dr.

In this screengrab, Indian American neurosurgeon Sanjay Gupta honors Frontline COVID-19 and BLM reporters at the 45th Anniversary Gracie Awards Sept. 10, 2020. (Getty Images/Getty Images for Women in Media Foundation)

The Ad Council and COVID Collaborative have joined hands to create a public service ad campaign that seeks to educate the public with critical information about vaccination.

Creative assets in English and Spanish will appear nationwide over the next few months across broadcast TV, digital, radio and social media. A few of the ads are expected to feature celebrities like Dr. Anthony Fauci and Indian American Dr. Sanjay Gupta, reported The Associated Press.

Publisher: India West
Author: India West Staff Reporter
Twitter: @IndiaWest
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Were you following this:

Brevard looks to 'boost' tourism with new ad campaign

With the space program launching into high gear, officials in Brevard County's tourism industry are looking to attract more visitors.

The Space Coast Office of Tourism just launched a new campaign called "On the Space Coast" that highlights the uniqueness of rocket launches, contrasted with all the great things to do in the area.

Recreational activities like fishing, kayaking and cruising are some of the activities being featured in several new ads that will begin airing on TV.

Publisher: WFTV
Date: 2021-03-02T22:26:26.656Z
Author: Mel Holt Matt Reeser
Twitter: @WFTV
Reference: (Read more) Visit Source



Healthbeat | Eyewitness News

WILKES-BARRE, LUZERNE COUNTY (WBRE/WYOU-TV) — It’s no secret the demand for the COVID-19 vaccine has, to date, far exceeded the supply.

But it’s not the only problem getting a greater number of people vaccinated and it has nothing to do with vaccine availability. This may seem hard to believe for people who desperately want the shot, but there’s a sizable segment of our society on the fence about receiving the COVID vaccine. A new national campaign aims to change that.

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Publisher: PAhomepage.com
Date: 2021-03-03T17:36:54 00:00
Author: Mark Hiller
Reference: (Read more) Visit Source



Republican Governors Association targets Lujan Grisham in new ad campaign | Local News |
Publisher: Santa Fe New Mexican
Author: Daniel J Chac n dchacon sfnewmexican com
Twitter: @thenewmexican
Reference: (Read more) Visit Source



Not to change the topic here:

ABA PPP Radio Ad Campaign | American Bankers Association
Date: 637504331491848106
Reference: (Read more) Visit Source



Nonprofit launches $1 million TV ad buy against Colorado Democrats' public health insurance

A deep-pocketed nonprofit backed by private insurance companies has launched a barrage of advertising aimed at building public opposition to Colorado Democrats' attempt to create a public health insurance option.

Partnership for America's Health Care Future launched a TV ad buy at a cost of nearly $1 million on Monday that will run through early April. The ads are airing in the Denver, Grand Junction and Colorado Springs television markets.

And that's just the beginning of the group's full-court press against a bill that still hasn't been introduced.

Publisher: The Colorado Sun
Date: 2021-03-03T10:00:00 00:00
Twitter: @coloradosun
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Serena Williams and daughter Olympia star in Stuart Weitzman ad | GMA
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Publisher: Good Morning America
Date: 2021-03-03T17:59:21:921-08
Author: Good Morning America
Twitter: @GMA
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How Ryan Reynolds' Mint Mobile embraces fear to turn ads around in mere days | Ad Age

As a challenger brand in the wireless telecommunications space, Mint Mobile faces stiff competition from giants like Verizon, T-Mobile and low-cost carriers like Cricket, Boost Mobile and Virgin Mobile.

Aron North, chief marketing officer at Mint Mobile, says the key to success in creating viral moments and hopping on cultural conversations is embracing fear. On the latest episode of the "Marketer's Brief" podcast (listen above), North says he's a "huge preacher" of failing because it means his team is pushing boundaries needed to break through the mold.

Date: 2021-03-03T13:06:00-05:00
Author: Ilyse Liffreing
Reference: (Read more) Visit Source



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