Antonia Baildam, brand partnerships manager for beauty at TikTok, said this was exceptionally interesting for beauty and personal care brands.
"With a highly engaged community of beauty lovers on the platform that are starting new trends and riffing on each other every single day, TikTok is becoming an increasingly important advertising and marketing destination for brands in the space," Baildam told CosmeticsDesign-Europe.
The power of TikTok's algorithm combined with the diversity of content from creators meant "anyone, including any brand, can go viral without a single follower", she said .
This may worth something:
Government begins pro vaccination ad campaign | WLNS 6 News
New York, NY (CBS)–So far, more than 20 million Americans have received two doses of the covid-19 vaccine, something that experts say is critical to ending the pandemic.
But research shows about 40 percent of the public has not made a decision yet to get the vaccine. Only 60% of the population feels confident they have enough information to make their choice and those numbers are lower in black and hispanic communities.
Now, the Ad Council and the Covid Collaborative is launching a new campaign called It’s Up To You, to try and change that. Dr. Susan Bailey is president of the American Medical Association. She says the initiative is one of the largest public education efforts in U.S. history.
ABA Launches Major Ad Campaign to Raise Awareness for PPP | ABA Banking Journal
The ads urge eligible small business owners to contact their bank or find a local bank participating in PPP using SBA's interactive lender map. The campaign also features a digital advertising component that will air on music streaming services such as Spotify and Pandora as well as podcasts.
Dear Alice… We're more than just a Greek yogurt company: Chobani launches new ad campaign
The first segment in the campaign, 'Dear Alice… ' - which will run on broadcast television, online video, paid social media, organic social media, and shopper marketing - is designed to promote the Chobani brand overall, while subsequent spots featuring the same animation will focus on specific products such as ready-to-drink coffee , oatmilk, creamers , and the new probiotic-fueled line.
Featuring the strapline, ' Because how we eat today feeds tomorrow ," the Dear Alice slot features a young woman (Alice) hosting an outdoor feast (with strategically placed Chobani products) on farmland that borders a futuristic utopian cityscape with flying wind turbines and robots that pick oranges, and then cuts to the interior of her house where we see a letter from her grandmother passing on the baton (family farm?
This may worth something:
T.N. govt.'s ad campaign not promotion of ruling party, EC tells HC - The Hindu
CHENNAI, 11/04/2008: Madras High Court buildings in Chennai on April 11, 2008. Photo: V. Ganesan
The Election Commission of India (EC) on Tuesday told the Madras High Court that a recent advertisement campaign carried out by the Tamil Nadu government to showcase its achievements in the last four years did not contain either the election symbol of the AIADMK or the name of the ruling party. Hence, it could not be construed as use of public funds to publicise the party, it said.
FFAW ad campaign focused on corporations and control | Regional-Business | Business | SaltWire
It’s an eye-catching series of videos, featuring rural communities, fishing boats and people at work on the ocean.
The Fish Food and Allied Workers’ (FFAW) union hopes the videos featured on its FFAW/Unifor Facebook page for the next three weeks are compelling enough to catch the attention of the next provincial government and push for change in the Newfoundland and Labrador fishing industry.
The advertising campaign is meant to “highlight the prevalence of corporate concentration and controlling agreements in Newfoundland and Labrador,” the FFAW said in a press release.
Designer Stevie Edwards Collaborates with Actress LisaRaye in Ad Campaign. | Chicago Defender
Chicago Designer, Stevie Edwards will have his logo Collection featured in a multi-spread fashion ad with actress, LisaRaye. She serves as his muse in the March Spring/Summer Issue of Harper's Bazaar.
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Stevie Edwards made history in October 2020 as the first black local fashion designer to be featured with a full-page ad in Vogue Magazine. He continues to push his brand national. He was also featured in the December/January issue of GQ Magazine with an ad titled, "Fashion-The Show Must Go On". Stevie has dressed some of Hollywood's finest such as Diana Ross, Jody Watley, LisaRaye, Sparkle, Terisa Griffin, Julie Dexter, Tiffany Haddish and most recently Producer/Director Billie Woodruff.
Collective Future launches $25,000 ad campaign for Tishaura Jones' mayoral bid | Election |
Campaign treasurer Rosetta Okohson-Reb and St. Louis City Treasurer Tishaura Jones look over a map of streets they plan to canvas in the Tower Grove South neighborhood on Sunday.
A national organization dedicated to increasing Black political representation at all governmental levels on Monday announced a $25,000 digital ad campaign in support of Treasurer Tishaura Jones' bid for mayor.
Collective Future, a nonprofit affiliate of The Collective PAC, began running the ads this weekend.
Happening on Twitter
Can't get enough of social commerce? Neither can we. Today we're launching the #TikTokShopify app in more countrie… https://t.co/1cUEVzxN0V Shopify (from Everywhere) Tue Feb 23 14:04:17 +0000 2021
ShopifyとTikTokが日本でも提携を開始しました！ 今日からShopifyマーチャントは、Shopifyの管理画面からTikTokに簡単に広告配信ができるようになります。TikTokユーザーに対してアプローチして、ビジネ… https://t.co/icZeQTuB6K ShopifyJP (from 日本) Wed Feb 24 01:00:56 +0000 2021
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