Thursday, April 1, 2021

Biden administration invests $50 million in HealthCare.gov ad campaign

The Biden administration will invest $50 million in a new ad campaign to promote that its landmark Covid-19 relief law will make it less expensive to receive health care coverage through the Affordable Care Act , also known as Obamacare.

The American Rescue Plan, as the $1.9 trillion Covid-19 relief law is called, created new subsidies that expand health care coverage. It also lowers costs by boosting subsidies for those who buy health insurance through the federal online exchange, HealthCare.gov, created by the Affordable Care Act.

Publisher: NBC News
Date: Wed Mar 31 2021 19:00:00 GMT 0000 UTC
Twitter: @NBCNews
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While you're here, how about this:

Republican Accountability Project targets Mo Brooks and Matt Gaetz in $1m ad campaign | WHNT.com

MOBILE, Ala. (WKRG) — A conservative political action committee is about to unleash a flurry of ads targeting six House Republicans who objected to certifying the Presidential election in January. Among the house members being targeted in the ads are Alabama Republican Representative Mo Brooks, and Northwest Florida Congressman Matt Gaetz.

The ad targeting Mo Brooks highlights his claims of widespread voter fraud on Fox News, as well as his comments during the rally with President Trump that preceded the Capitol insurrection on Jan 6.

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Publisher: WHNT.com
Date: 2021-04-01T00:41:03 00:00
Author: Bill Riales
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Comcast Partners With Innovid To Automate Digital And Linear Campaigns | AdExchanger

Comcast Technology Solutions (CTS) has integrated TV ad server Innovid's ad tech into its Ad Management Platform as part of an effort to unify linear and digital ad campaign management.

The combination will help automate workflow processes, including creative ad management, performance analytics and optimization across screens and channels for both linear TV and online video.

CTS is a division of Comcast Cable that provides technology to advertisers, agencies and content providers. The division also has an integration with Innovid's competitor Flashtalking. That partnership was struck earlier this month as part of a larger strategy to work more closely with third-party ad servers. Both Innovid and Flashtalking's clients are now integrated with CTS.

Publisher: AdExchanger
Date: 2021-03-31T21:34:24-04:00
Twitter: @adexchanger
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Harry Styles stars in new Gucci Beloved ad campaign
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Publisher: Page Six
Date: 2021-03-30T14:20:06 00:00
Twitter: @pagesix
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And here's another article:

Stick It To Covid: Saskatchewan launches vaccination ad campaign | Battlefords News-Optimist
Publisher: Battlefords News-Optimist
Date: 9CCB455B7FDA1B44FB0E618929FC0140
Twitter: @BfordsNewsOpt
Reference: (Read more) Visit Source



The truth behind THAT cheeky new SA tourism ad

In an extensive press release, which accompanies a website, Facebook and Instagram pages, the travel initiative's creators claimed it was in response "to a year of adversity and commercial hardship".

"While we can't travel abroad, South Australia is a mesh of exciting, multicultural cuisine with industry personnel from all over the world calling it home," the press release reads.

"Our diverse pocket of Australia is home to world-class chefs, industry-leading winemakers, and producers of the most sought after organising delights."

Twitter: @YahooNewsAU
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New Initiative Measures AdCouncil COVID Campaign Efficacy | Radio & Television Business Report

A collective of TV measurement leaders has joined forces to quantify the effectiveness of the Ad Council and COVID Collaborative's "It's Up to You" COVID-19 Vaccine Education Initiative.

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Publisher: Radio & Television Business Report
Date: 2021-03-31T18:30:50Z
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Fox News Targets Late-Night Hosts With 'Gutfeld' Hollywood Billboard

Fox News has put up a billboard right in the heart of Hollywood to promote Greg Gutfeld’s upcoming show “Gutfeld!” as part of its advertising push for the network’s first-ever hour-long late-night program.

The billboard went up on Tuesday on Hollywood Boulevard and is located right near the El Capitan Theatre, where Jimmy Kimmel shoots his late-night program. It shows Gutfeld pointing (presumably at Kimmel) with the tagline “Cancel Culture Just Got Cancelled!” The advert will remain up until April 25.

Publisher: TheWrap
Date: 2021-03-31T01:03:12 00:00
Author: Daniel Goldblatt
Twitter: @thewrap
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