Tuesday, April 6, 2021

Impossible launches its first national video ad campaign and decouples 'plant' from 'meat' - CNET

While comments and forums are filled with heated discussions about the relative health merits of plant-based burgers, one of Impossible's new spots is composed almost entirely of a tilt-up shot of an absurd 12-patty burger. "We're tapping into what you expect from a burger ad," says Becker. "The over-the-top burger, dripping with cheese. We talk about it as new meat in old meat's clothing."

Only in the final second of its new video ads does Impossible switch on the "made from plants" message.

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Publisher: CNET
Author: Brian Cooley
Twitter: @CNET
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Quite a lot has been happening:

Microsoft continues uninspired anti-Apple ad campaign with new iPad Pro vs Surface Pro video -

Over the last few months, Microsoft has been running an aggressive campaign throwing shade at Apple’s Macs. Now the latest ad from Microsoft takes shots at iPad Pro while touting the Surface Pro 7 as the “better choice” with the same strategy it’s been using.

In parallel with Microsoft’s “Still a Better Choice” campaign, Intel has also put a lot of energy into its latest “Go PC” campaign this year that started back in February. It even hired Justin Long – the former “I’m a Mac” star to mock the M1 Macs last month.

Publisher: 9to5Mac
Date: 2021-04-05T17:46:37 00:00
Twitter: @9to5mac
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Biden Administration Launches Vaccination Ad Campaign

April 5, 2021 -- The Biden Administration kicked off an advertising and public education campaign Thursday to encourage more Americans to get vaccinated against the coronavirus.

Called "We Can Do This," the campaign includes creating a large "community corps" of local leaders and public figures to speak out in favor of vaccination, using social media postings to spread the word, and airing advertisements aimed at communities that are lagging in vaccinations.

Publisher: WebMD
Author: https www facebook com WebMD
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Florida Education Association ad campaign targets teacher 'paycheck protection' bill

The Florida Education Association is launching a digital ad campaign to stir opposition to legislation teachers say would weaken their unions.

With four 30-second ads released Monday, FEA is targeting that legislation ( SB 1014 / HB 835 ), carried by Sen. Dennis Baxley in the Senate. The Ocala Republican calls the bill a “paycheck protection” effort.

The Senate bill, named directly in the ads, would prevent unions from deducting dues from teachers’ paychecks and require teachers to reaffirm each year that they aren’t required to be union members.

Publisher: Florida Politics - Campaigns & Elections. Lobbying & Government.
Date: 2021-04-06T10:10:56 00:00
Twitter: @Fla_Pol
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Quite a lot has been happening:

New York State launches 'Roll Up Your Sleeve' ad campaign | wgrz.com

ALBANY, N.Y. — New York is launching its new "Roll Up Your Sleeve" ad campaign aimed at getting people to sign up for vaccinations.

The ads, which will start running statewide Wednesday, were directed by the screenwriter of the movie "Contagion," Scott Burns. 

Publisher: wgrz.com
Date: 4/5/2021 4:51:40 PM
Twitter: @WGRZ
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Tattooed Chef Debuts Commercials in National Ad Campaign

6-Second and 15-Second Commercials to Air on Leading TV and Cable Networks, Connected TV, and Targeted Digital and Video Streaming

PARAMOUNT, Calif., April 05, 2021 (GLOBE NEWSWIRE) -- Tattooed Chef, Inc. (Nasdaq: TTCF) ("Tattooed Chef" or the "Company"), a leader in plant-based foods, debuts its first commercials in a national ad campaign. The commercials are part of the Company's broader marketing strategy to increase Tattooed Chef's brand awareness and support the Company's distribution momentum in retailers nationwide.

Twitter: @Yahoo
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Shawn Mendes joins Halle Berry & other stars in new ad campaign for Flow Spring Water

Tommy Agriodimas for Flow Alkaline Spring Water In 2019, Shawn Mendes was named “sustainability ambassador” for Flow Alkaline Spring Water, which comes packaged in environmentally friendly cartons, not bottles. Now, he’s joining other celebs in starring in the brand’s Spring 2021 ad campaign.

The campaign features Shawn, as well as some of the brand’s other celebrity investors and shareholders, including Halle Berry , NBA star Russell Westbrook , Black Eyed Peas member Taboo and model Paloma Elsesser .

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Biden’s Covid Vaccine-Promoting Ad Campaign Revealed | Kaiser Health News

The adverts, in English and Spanish, are designed to combat public hesitancy for covid vaccines and will air on network and cable TV and be promoted online throughout April.

The New York Times: Biden Administration Announces Ad Campaign To Combat Vaccine Hesitancy
The Biden administration on Thursday morning announced an ambitious advertising campaign intended to encourage as many Americans as possible to be vaccinated against the coronavirus.

The Washington Post: 'We Can Do This': Biden Unveils Pro-Vaccine TV Ads, Network Of Grass-Roots Leaders To Push Shots
The Biden administration on Thursday unveiled its first television advertisements to encourage Americans to get vaccinated against the coronavirus, part of a series of pro-vaccine messages as the White House pushes to achieve the president's goal of returning the country to some normalcy by July Fourth.

Publisher: Kaiser Health News
Date: 2021-04-02T13:07:59 00:00
Twitter: @khnews
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