Friday, April 16, 2021

Labor union cheers state budget in ad campaign

A labor union ally of Democrats in the state Legislature this week launched a new digital ad campaign highlighting the $212 billion state budget agreement and thanking eight lawmakers in the process.

The $28,000 ad buy on Facebook specifically thanks the top Democrats in the state Senate and Assembly, Andrea Stewart-Cousins and Speaker Carl Heastie, as well as several Senate Democrats: James Skoufis, Michelle Hinchey, John Mannion, Rachel May, Samra Brouk and Jeremy Cooney.

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Date: HTML5 Flash
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Las Vegas Sands debuts ad campaign in push to bring casinos to Texas: Report | Fox Business

Las Vegas Sands debuted a multimillion-dollar advertising campaign Thursday in a bid to bring casinos to Texas, according to a new report. 

The ads debuted at a time when the Texas legislature is considering bills that would legalize casino gambling in Texas. One bill, which is reportedly backed by Las Vegas Sands, would allow four resorts to open in major metro areas within the state.

According to the Tribune, the company has doled out millions for lobbyists to push this bill through both chambers. 

Publisher: Fox Business
Date: 2021-04-15
Twitter: @FoxBusiness
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Casino ‘destination resorts’ could come to 4 major Texas cities if voters choose to

AUSTIN ( Texas Tribune ) — The gaming empire Las Vegas Sands is launching a multimillion-dollar advertising blitz to build support for its campaign to bring casinos to Texas.

The company will begin airing TV and radio ads Thursday in the state’s biggest markets, according to an announcement first shared with The Texas Tribune. News of the ads comes the same day that a state House committee was set to review proposals expanding gambling in Texas, including one being backed by Las Vegas Sands.

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Publisher: KXAN Austin
Date: 2021-04-14T21:42:08 00:00
Author: Patrick Svitek
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Facebook May Soon Offer Campaign Budget Optimization Across Platforms, Not Just Ad Sets | Social

This is interesting - Facebook has published a new research paper that outlines its proposed new approach which would enable it to essentially offer Campaign Budget Optimization across multiple platforms from one ad campaign, as opposed to being confined to a single app.

The new process seeks to provide more, simplified alternatives to automated ad bidding, thereby optimizing ad spend across various apps from a single budget stream.

" Consider an advertiser who uses the Facebook platform to advertise a product. They have a daily budget that they would like to spend on our platform. Advertisers want to reach users where they spend time, so they spread their budget over multiple platforms, like Facebook, Instagram, and others. They want an algorithm to help bid on their behalf on the different platforms and are increasingly relying on automation products to help them achieve it."

Publisher: Social Media Today
Date: 2021-04-15
Author: Andrew Hutchinson
Twitter: @socialmedia2day
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CoinSwitch Kuber's new ad campaign promotes crypto investments in India, Marketing &

Over the past few years, the number of women at the junior level has grown. Still, women continue to be underrepresented at the leadership level. Bias impacts women's day-to-day work experiences and ability to advance. We are discussing the challenges women are facing in the workplace. #WhatItTakesToBeHer

Publisher: ETBrandEquity.com
Date: Thu 15 Apr 2021 16:10:00 0530
Author: www ETBrandEquity com
Twitter: @http://twitter.com/ETBrandEquity
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Matt Gaetz 'Fight Back' Ad After Sex-Trafficking Claims Attacks CNN

Rep. Matt Gaetz is planning to push back at allegations he was involved in sex trafficking via an ad campaign targeting CNN, according to reports. 

The Florida lawmaker has strenuously denied allegations of trafficking, that involve claims he was involved in a sexual relationship with a minor. 

The ad will run on local networks in Gaetz's district, as well as on some national TV networks, the Friends of Matt Gaetz campaign committee told Politico. 

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Publisher: Business Insider
Date: 2021-04-15
Author: Tom Porter
Twitter: @PoliticsInsider
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Dunleavy to launch tourism ad campaign | Alaska | ketchikandailynews.com

JUNEAU (AP) — Gov. Mike Dunleavy has announced that Alaska will conduct a national advertising campaign to support its tourism industry.

Another hurdle is a federal law that requires cruise ships that enter Alaska to stop in Canada, which will not allow stops this year as a result of the coronavirus pandemic, KTOO Public Media reported. Dunleavy has signed a resolution asking Congress and President Joe Biden to exempt Alaska from the law.

Democratic state Sen. Jesse Kiehl sponsored the measure. He said the cruise season can happen despite the pandemic.

Publisher: Ketchikan Daily News
Twitter: @KDNNews
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Nike, FedEx targeted by progressive group calling for higher corporate taxes

A progressive group pushing Congress to raise the corporate tax rate is launching an ad campaign targeting FedEx and Nike, two large American companies with light federal tax bills, the group said Monday.

Tax March, which held dozens of demonstrations in 2017 calling on former President Donald Trump to release his tax returns, plans to release ads targeting FedEx on Tuesday. The TV ads will air in Washington, D.C., and in Memphis, Tennessee, where FedEx is headquartered.

Publisher: CNBC
Date: 2021-04-12T15:33:14 0000
Author: https www facebook com CNBC
Twitter: @CNBC
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CoinSwitch Kuber Sees 3.5X Higher Sign-Ups After IPL Ad Blitz

CoinSwitch Kuber is arguably the first cryptocurrency exchange to resort to mainstream ads to get users amid uncertainty over the future of crypto

Ashish Singhal, CEO and cofounder at CoinSwitch, said that since the launch of the ad campaign, the company's CAC for performance marketing had come down

CoinSwitch Kuber claims to have over 4 Mn users in India and is targeting to cross 10 Mn users by the end of 2021

Anyone who watched the opening weekend of the Indian Premier League 2021 on Disney+ Hotstar would be more than familiar with tech companies advertising their products and services, but this time around, there was a surprise in the form of CoinSwitch Kuber's ads for cryptocurrency investments.

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Publisher: Inc42 Media
Date: 2021-04-15T12:47:10 00:00
Author: https www facebook com harshit rakheja
Twitter: @inc42
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