Starting today, Smartwater will begin rolling out a new marketing campaign with Gal Gadot for its latest line of bottled water, Smartwater+.
Don't miss The Business of Marketing , a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in .
United Airlines takes aim at Southwest in Denver ad campaign
United Airlines welcomes competition in the industry. It pushes the company to be better for customers, executives say.
When it comes to competing for flyers out of Denver, United isn’t playing nice this spring as a new advertising campaign that got underway Monday demonstrates.
In a series of ads shared with The Denver Post last week ahead of their widespread release, United highlights its network, capabilities and ties to the Mile High City. It also takes shots at Southwest Airlines, the second-largest operator at Denver International Airport.
HR 1 ad campaign targets Arizona, Georgia, New Hampshire - The Fulcrum
Democracy reform advocates are taking to the airwaves once again in the hopes of bolstering the For the People Act's chances in the Senate.
A coalition of 15 labor groups, environmental advocates and progressive organizations launched a $1 million advertising campaign on Monday to promote the sweeping democracy reform legislation nationally and in targeted states.
As more than 360 restrictive voting bills are being considered in nearly every state, the campaign highlights how the For the People Act could protect voting rights and expand voting access nationwide. But with the filibuster still intact, passage requires getting all 50 Democratic senators and at least 10 of their Republican colleagues on board — a nearly impossible task.
Expedia launches brand refresh, new features and ad campaign in anticipation of travel surge
Gearing up for a resurgence in travel, Seattle-based Expedia Group is refreshing its flagship Expedia brand with updated features across the company's mobile app and more than 70 websites.
As more people plan and book flights and hotel stays as COVID-19 vaccination rates increase, Expedia wants to be part of the trip, launching a new ad campaign that touts its planning expertise, with the tagline, "It matters who you travel with."
Expedia Group includes travel brands such as Vrbo, Orbitz, Hotwire, Trivago, Hotels.com, and Egencia in addition to Expedia.com. The pandemic took an extraordinary toll on the company's business amid the massive slowdown in global travel. Annual revenue fell 57% to $5.2 billion in 2020, and gross bookings fell 66% to $36.7 billion.
Texas launches $1.5 million ad campaign to urge COVID-19 vaccinations
State health officials launched a $1.5 million television and radio ad campaign Monday to encourage Texans to get vaccinated against the coronavirus as demand for vaccines begins to taper off in some areas.
The campaign will include general information on vaccine effectiveness and target people who could be less likely to get vaccinated.
"Our research shows that individual health care professionals are the most trusted voices for people deciding whether to get vaccinated," said Dr. John Hellerstedt, commissioner of the Texas Department of State Health Services. "Over the coming weeks we will continue to share messages encouraging various communities to get vaccinated."
NAACP, unions launching ad campaign in push for federal voting rights bill | TheHill
A coalition of major unions and progressive groups including the NAACP are reportedly teaming up behind an ad campaign launching Monday in support of Democrats' voting rights legislation, the For the People Act.
In a press release, representatives for groups in the Democracy for All 2021 Action coalition, a group made up of major national progressive organizations including MoveOn, the Working Families Party and the Sierra Club as well as unions such as the Service Employees International Union, announced the launch of 30-second ad spots in three states and Washington D.C. in support of the For the People Act.
DNC Launches Ad Campaign in Black Newspapers Across Five Battleground States BlackPressUSA
On the first National Black Voter Day , the Democratic National Committee is launching a print ad campaign calling out Donald Trump's failed pandemic response and directing readers to IWillVote.com — the DNC's newly updated voter participation website. The ads will run in five African American-owned community newspapers:
“We cannot afford another four years of Donald Trump’s chaotic presidency and the DNC is not taking nothing for granted this November," said DNC Black Caucus Chair Virgie M. Rollins . "We are making the much-needed investments in Black communities across the country to ensure every voter is able to make themselves heard at the ballot box.”
$1 million ad campaign targets NH and two other states | National | unionleader.com
WASHINGTON – President Joe Biden was open to breaking up his massive infrastructure bill into smaller pieces and finding alternatives to raising corporate income tax rates to pay for it, Sen. Jeanne Shaheen, D-N.H., said Monday.
WASHINGTON - The Biden administration plans to order U.S. immigration enforcement agencies to stop using terms such as "alien," "illegal alien" and "assimilation" when referring to immigrants in the United States, a rebuke of terms widely used under the Trump administration.
GM Launches New Chevy Trailblazer Ad Campaign In Korea
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Worcester Regional Chamber of Commerce launches TV campaign to make city 'the place to visit, to
A 30-second commercial bills Worcester as "the place to visit, to invest, and to call home" and will be broadcast to the Boston, Manchester, New Hampshire, Providence, Springfield and Worcester markets. The ad, which highlights Worcester's history and culture, also appears in a 15-second version.
The commercial produced by Pagano Media and with support from Discover Central Massachusetts will air beginning Monday until May 12.
The ad opens with a blue sky and a shot of Union Station before paying tribute to the city's history with a shot of the Civil War memorial on Worcester Common but also a large group of cyclists, likely an homage to the city's booming cycling industry at the turn of the 19th Century highlighted by Major Taylor, the first Black man to win a world championship in cycling.
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