Gaming is a fast-growing, global industry that’s worth over USD $159bn (£113bn) annually , three times the audience of film and music combined with women making up half of mobile gamers worldwide. Admix' pioneering 'In-Play' advertising solution empowers brands like CoppaFeel! to reach highly engaged mobile gaming audiences at scale, in brand safe environments.
"We're absolutely thrilled about our collaboration with CoppaFeel!, a charity that is really close to my heart. Gaming audiences are largely untapped by brands so this partnership offers CoppaFeel! the chance to spread their message to a young & highly engaged audience in a non-disruptive way using our native in-play ads.
New Ford Bronco Sport ad features Black women hiking, cycling, camping
Ford Motor Co. is launching the "We Do" campaign on Sunday that specifically targets Black female adventurers, including campers.
Monica Garrison, founder and CEO of Black Girls Do Bike, said Friday the new Bronco Sport ad is "stunning visually" and almost took her breath away as a photographer and videographer.
"Beyond that, the three organizations Ford is highlighting have been at this a very long time. We all have different missions but, ultimately, we're trying to do the same thing — get people of color outdoors and enjoying nature, get them active," Garrison said.
Elon Musk handed Ripple 'the best ad campaign' for XRP | TweakTown
Elon Musk's tweet about Tesla now not taking any Bitcoin as payment for Tesla vehicles caused a significant dip in cryptocurrencies value.
It was only a few days ago that Musk announced that Tesla would not be taking any Bitcoin as payment for Tesla vehicles , citing the energy needed to mine Bitcoin. Musk said that Tesla still intends to use the currency for transactions " as soon as mining transitions to more sustainable energy ". Since Musk has halted Bitcoin payments to Tesla due to environmental concerns, Tesla is now looking towards other cryptocurrencies that use much less energy.
Eye-care giant Alcon debuts a loaded ad campaign with Yahoo
Ad Placement Campaign 2.0
With hopes to boost its redemption numbers on its campaign page, Alcon placed advertorials and ads on the Yahoo Shopping and Jetso main page, which were further supported by retargeting ads on Yahoo Style, native ads, personalised Yahoo mail, social feeds and, for the first time in the personal-care industry, Mobile WPS banner ads.
As the first advertiser in the personal care industry to adopt Mobile WPS banner, Alcon achieved a CTR of 0.17% with this format. Average CTR for this campaign's standard native ad is also 105% higher than the personal-care industry average; while mail personalised native ads resulted in the highest CTR compared to the former two formats. Social reach for this campaign was also impressive, fetching 95K+ people and 239K+ impressions.
Heineken launches UEFA EURO 2020 ad campaign | www.sportindustry.biz
The ew 'Enjoy the Rivalry' campaign will run across TV, digital, outdoor and on drinks promotions, and aims to encourage fans to watch alongside their rivals.
The campaign leverage's the brand's Official Beer Partner rights, complementing its pouring rights in stadiums and fan zones across the 11 host cities.
A hero film and TV commercial, 'Finally together' - developed by Publicis - uses various scenes portraying rival fans being overly kind to each other, before revealing that it was all a set up to tease their rivals.
Chef Tom Kerridge to front new Hovis ad campaign | News | The Grocer
Kerridge's 'enthusiasm for great food' made him the 'perfect choice' to star in the new advert, said Hovis.
Premiering on 17 May on ITV, the advert will champion the brand's new posh Bakers Since 1886 range .
The ad depicts a female baker making a seeded half cob loaf, which makes its way to Kerridge's kitchen, where it is used to make a sandwich. Kerridge then takes a bite, before his wife interrupts, claiming the creation as her own.
St. Pete model with cerebral palsy lands new ad campaign
The New York Times also reported President Biden's preferred drink is the controversial Orange Gatorade.
Poles pulled off their masks, hugged their friends and made toasts to their regained freedom as restaurants, bars and pubs reopened for the first time in seven months and the government dropped a requirement for people to cover their faces outdoors. The reopening, for now limited now to the outdoor consumption of food and drinks, officially took place on Saturday.
LeBron makes Pepsi debut in campaign for new Mtn Dew Rise
Phenix Real-Time Solutions' Chief Marketing Officer Jed Corenthal joins SBJ's Eric Prisbell to delve into the sports betting space. It is the three year anniversary of the landmark Supreme Court case overturning the federal ban on sports betting. Where does the industry currently stand, and how will technology play a vital role in the growth of sports betting? *Recorded 5/13/21
The Preakness Stakes to see the return of fans but in a limited capacity and ESPN closes two more media rights deals.
Turkey: Tourism ad featuring 'I'm vaccinated' mask causes uproar | Middle East Eye
A new video distributed by Turkey's tourism ministry that features Turkish staff wearing masks with the words "Enjoy, I'm vaccinated" has triggered a backlash online, with people likening the masks to cattle tags.
Turkey has been in lockdown for the past two weeks , due to a surge in Covid-19 cases. The Turkish opposition blames the government for not securing enough vaccinations and for a slow start to the vaccination programme.
Huge online outcry in Turkey over this Turkish tourism video, which suggests tourism workers in the country might be required to wear a mask with a tag: "I'm vaccinated"
People think Turkish citizens are ridiculed, tagged like cattle for tourism $$$
pic.twitter.com/oxS2PvEM2w
DCCC targets Republicans for touting stimulus bill they voted against | TheHill
The Democrats' House campaign arm is launching an early round of digital ads hammering Republicans for voting unanimously against the American Rescue Plan in February, all the while promoting some of the bill's key provisions, such as the $1,400 stimulus payments to American and accelerated COVID-19 vaccination efforts.
"Kevin McCarthy and his Republicans voted against jobs, small businesses and rebuilding our economy. Sorry, Kevin. You don't get a participation trophy for trying to throw the game," it says.
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