In October, Google announced the most significant change to Google Analytics ever: Google Analytics 4.
There is a lot to learn with large updates and it’s natural to wonder how this will affect your job or business.
While we’ve not heard any indication that traditional GA will be going anywhere anytime soon, new properties now default to GA4. This is a strong sign that learning Google Analytics 4 is worth prioritizing.
Alteryx Dips Analytics Tools Into Machine Learning Waters
According to Alteryx Chief Data and Analytics Officer Alan Jacobson, the company started adding machine learning capabilities to its products soon after acquiring Feature Labs in October 2019. First came a new assisted modeling capability, and then an AutoML capability in Designer.
The Irvine, California company took a major step further into the data science realm today with a pair of product announcements.
The first product, the Alteryx Intelligence Suite, is an add-on for Designer that brings a host of new machine learning capabilities, including algorithms for performing natural language processing (NLP) and computer vision analysis on complex textual and image-based data.
Predictive Analytics Model Anticipates Pediatric Blood Clots
May 19, 2021 - Using a predictive analytics model, providers could proactively identify pediatric patients at risk of developing blood clots or venous thromboembolisms (VTEs), according to a study published in Pediatrics .
“The reason children get blood clots is very different from adults. There was no standardized protocol for preventing clots in pediatric patients,” Walker said.
Although blood clots and VTEs are more common among adults than they are among children, the Vanderbilt team noticed that blood clot development was on the rise in pediatric populations.
Taboola and Oracle Moat Partner to Deliver Video Ad Analytics
Native advertising platform Taboola announced a collaboration on May 11 with Oracle Moat Measurement , the Austin-based tech company's analytics suite for measuring advertising performance across digital and TV campaigns. The new partnership aims to give advertisers more control and transparency in working with Taboola to deliver ads natively across the web.
"Advertisers deserve clear proof that their investments are paying off," said Adam Singolda, CEO and founder of Taboola in a press release statement . "As we continue to innovate around formats and placements, bringing sophistication to the way we measure is equally as important."
Incorta Powers Business Analytics On the Go With New Mobile Apps - My TechDecisions
Now Available on iOS and Android, Incorta Mobile Brings Fast Analytics to Business Teams on the Move with a Familiar, Easy-to-Use Mobile-Native Experience
"Business teams everywhere are demanding faster access to more and better data," said Scott Jones, CEO of Incorta. "From the back office to the front lines of business, everyone now recognizes the value that data brings to decision making. With Incorta Mobile, our unified data analytics platform becomes even more powerful, convenient and accessible to the next wave of data-driven decision makers – the rest of the business ."
Large data and analytics company moving global headquarters from New Jersey to Jacksonville
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JACKSONVILLE, Fla. – Dun & Bradstreet , a prestigious data and analytics company currently based in New Jersey, announced Thursday it is moving its global headquarters to Jacksonville.
The move is expected to bring 500 jobs to the city over a five-year span with an average salary of $77,000, Jacksonville Mayor Lenny Curry said during a news conference.
"Dun and Bradstreet has close ties to other local companies with a global footprint, such as Black Knight, and for the Fidelity National Financial," Curry said. "The move will strengthen those relationships and leverage them for more growth and more jobs in the years ahead."
JAW Analytics Announces Non-Fungible Tokens as a Service for Artists by Technologists | Texas
HOUSTON, May 20, 2021 /PRNewswire/ -- Jaw Analytics, a female-owned analytics services company in Houston, Texas, has recently launched a project to shatter the barriers of entry for artists who are interested in creating Non-Fungible Tokens (NFTs) from their art. As described by CEO Ashley Wilson, 'This product brings artists to the forefront of innovation.'
The current process to create, market and sell NFTs can be incredibly profitable but also complicated, expensive and time-consuming. This innovative initiative is an ideal opportunity for artists with portfolios and followings of all sizes to bring their art to the blockchain.
Analytics: The secret to growing your business | Post Bulletin
In last week's column, I wrote that "small businesses can use digital analytics to improve their marketing." Bridget Weston is CEO of the SCORE Association. Her background is marketing. She has some great tips for using analytics to measure your online marketing results.
You may have different goals for different website pages. Be sure to measure data that's tied to your goals. For example, if your goal is to educate customers, pay attention to the amount of time customers spend on the site and how many pages they view. Those numbers will show if they're interested enough to keep digging for more information.
Roambee adds AI analytics to supply chain tracking with Arnekt deal | VentureBeat
There's no such thing as having too much data when it comes to logistics and supply chain tracking. That's why supply chain visibility company Roambee has been adding ways to give enterprises greater visibility into how shipments move around the world.
Earlier this month, Roambee announced the acquisition of cloud analytics firm Arnekt. The deal would supplement Roambee's location-aware, package-tracking Honeycomb platform with Arnekt's natural language processing (NLP), data science, and AI capabilities.
Happening on Twitter
One way we can build a more helpful Google for everyone is by reimagining the future of work. Get to know some of t… https://t.co/tE28rvZomK Google (from Mountain View, CA) Thu May 20 18:56:53 +0000 2021
To the powerful queen that released chart-topping tracks, performed sold-out concerts, and has proven countless tim… https://t.co/baOBR5G5vX OfficialGMAHOA Sat May 15 15:12:41 +0000 2021
"Google Analytics 4 is a powerful tool for understanding website traffic and how users behave on-site." Get to Kno… https://t.co/UKGdtHhY1e googleanalytics (from Most places) Thu May 20 16:48:45 +0000 2021
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