The company declined to share specifics, but said it's doubling Barbie's year over year ad spend in 2021. Mattel spent $53 million on advertising (excluding social channels) for toy brands including Barbie in 2020, according to Kantar.
It's aimed at parents and caregivers and taken a page out of the playbooks of new, STEM-related toys that have sought to highlight the developmental benefits of playing with their toys, said Lisa McKnight, SVP and global head of Barbie and Dolls at Mattel.
Twitter Launching Ads in Support of Local Journalism
The ads will begin appearing Monday in 28 newspapers across the US, including USA Today and the McClatchy networks of local newspapers. The Cincinnati Enquirer, the Miami Herald, the Detroit Free Press, and the Kansas City Star, are among the local papers that will run the ad, according to the Axios report, published Sunday.
"Local journalists are so incredibly important to the conversation on Twitter," Niketa Patel, the head of print and digital news partnerships at Twitter, told Axios. "We're viewing this as a way of ensuring that Twitter is giving local journalists a national spotlight."
Apple's battle with Fortnite could change the iPhone as we know it - CNET
"I'll be really interested to see how much Apple argues, "This is our successful business model and this is what's at stake,'" Olson said. Judges are typically wary of completely upending a successful business on a theory that it could promote more competition and lower prices. But not always. "If you're a certain judge, you might say, 'Great! Let's do it,'" he added.
Legal experts and people behind the scenes of the trial say the hardest argument Epic will need to make is proving that iPhone users have been harmed by Apple's policies.
Bloomberg - Are you a robot?
Ad Council Wants Middle Schoolers To 'Sound It Out' 05/03/2021
With conversations with young people about their emotional health and wellbeing typically being difficult, The Ad Council is collaborating with Pivotal Ventures, an investment and incubation company created by Melinda Gates, to get middle schoolers to open up about their emotions.
This mental health campaign stands separately from the Ad Council’s on-going Seize The Awkward mental health series aimed at teens.
The “Sound It Out” is intentionally designed for all parents and caregivers of 10-to-14-year-olds, with a special emphasis on meeting the needs of Black and Hispanic/Latinx parents and caregivers.
Half Of NC Adults Now At Least Partially Vaccinated - The Rhino Times of Greensboro
North Carolina has reached another milestone in the massive effort to get people in the state vaccinated for COVID-19.
As of the last day of April, right at 50 percent of the people eligible for vaccination had been at least partially vaccinated.
In other words, half of those 16 years of age and older in the state had been administered at least one dose of the Johnson & Johnson, Pfizer or Moderna vaccines.
Just over 40 percent of adults in the state have been fully vaccinated, with either one dose of the Johnson & Johnson vaccine, or two doses of the Pfizer or Moderna vaccines.
Cleveland PCC candidate 'apologises' after ad campaign runs into trouble again | The Northern Echo
The van which was parked directly in front of Councillor Chris Jones' advertising hoarding. Picture: Chris Jones
A POLICE and Crime Commissioner candidate who claimed his advertising campaign was sabotaged by a rival candidate has attracted more unwanted attention.
Liberal Democrat councillor Chris Jones was snapped by a member of the public having attached the advertising hoarding to a fence at the entrance to Billingham Beck Country Park.
With Coke acquisition in the balance, Bodyarmor attacks with $25m summer campaign | The Drum
Coca-Cola has until the end of the year to decide whether it will complete its purchase of Bodyarmor. In the meantime, the surging brand is looking to guzzle more share within the suddenly competitive sports drink category. To do so, it is launching its largest ever ad campaign with eight top athletes including NBA stars James Harden and Trae Young.
After 56 years, PepsiCo's Gatorade finally has a formidable foe and Coca-Cola has taken notice. Bodyarmor's growth has been hard to miss. It's now a billion-dollar brand with aggressive, and achievable, growth goals for the year. Coke, which already has a minority interest in the brand, has until the end of 2021 to decide whether to complete its purchase.
Hyundai Gets Philosophical in New Spot Featuring Mindy Kaling, Jason Bateman
Why did Hyundai decide to launch a major, star-studded integrated ad campaign in May rather than during the 2021 Super Bowl?
No comments:
Post a Comment