Gov. Mike Dunleavy has kicked off a $5 million nationwide campaign to attract visitors to the state this summer, with emphasis on Alaska as a safe destination during the continuing COVID-19 pandemic.
"Alaska is a COVID-safe destination," Dunleavy said. "With us leading the nation in all the important health metrics that count, this campaign will aggressively market Alaska and Alaskans to the rest of the country, that our beautiful state and communities are open for business."
Kendall Jenner called out for cultural appropriation over new tequila ad
Just four years after her contentious Pepsi commercial , the 25-year-old model is being accused of cultural appropriation after starring in photo and video advertisements for her own newly-launched 818 tequila brand.
The campaign's images find the model wearing braided pigtails and a straw hat on her back as she rides on a horse through an agave farm in Jalisco, Mexico, where 818 tequila is produced. Jenner can also be seen raising a toast to the native farmers who grow the brand's agave.
Sofology enlists Helena Bonham Carter for new ad campaign | Furniture News Magazine
Sofology is opening two new stores this month (in Stockport and Swindon), with a further seven planned this year.
TikTok launches first EURO 2020 ad campaign | www.sportindustry.biz
TikTok has launched a new campaign to celebrate the return of fans ahead of this year's rescheduled UEFA EURO 2020.
The social media platform is an Official Partner of the event, and is the first social platform to sponsor a major football tournament.
In its first work for TikTok, London-based creative agency Dark Horses - who will handle the platform's partnership activation - aims to capture the excitement of a year's worth of waiting with a global campaign that invites fans across the globe to get involved in the magic of the tournament.
Ad Council Launches 'Unprecedented' Latino Outreach Effort to Combat Vaccine Hesitancy
Now, after running morale-boosting post-9/11 PSAs and Michelle Obama 's "Let's Move" campaign in recent years, the group comprised of ad experts from the top companies and agencies in the country has turned to the daunting task of addressing vaccine hesitancy, particularly among communities of color.
"What the ad council is doing in terms of its focus and commitment to get the message out on the importance of vaccine awareness and education to the Latino community is an unprecedented effort on their behalf," said veteran Democratic strategist Maria Cardona.
Coke Tempers Its Politics Amid 'Woke Capitalism' Ad Campaign | RealClearPolitics
Despite its recent foray into divisive politics, it appears the country’s most iconic soda company still wants the majority of Americans to have a Coke and a smile.
A conservative group’s $1 million ad campaign against what it considers “woke capitalism” seems to be having an impact, at least in the case of Coca-Cola and its executives’ desire to lower the political temperature.
The ads, which pointedly criticize several CEOs on a range of issues — from contributing to childhood obesity to failing to stand up to the forced labor of China’s Uyghur minority — are aimed at trying to curb corporate boards taking political sides on such controversial issues as voting rights.
Zopa hopes to turn banking industry on its head with new ad campaign - AltFi
For its latest campaign, Zopa has once again teamed up with illustrator Chaz Hutton, who will help design ads for print, digital and TV.
The fintech is hoping to show UK customers how it has broken down barriers in the banking industry and bring more customer-centric banking to the market.
Fintech and alternative finance headlines with an exclusive Editor's Note each week. Delivered Monday at midday.
Quebec launches ad campaign to encourage young adults to get vaccinated | Watch News Videos Online
Quebec lawmakers and public health officials are stepping up their campaign to convince young adults to get their COVID-19 vaccine. Those aged between 18 and 39 haven't been as quick to book appointments as older generations and authorities are pushing to get them to take advantage of walk-in clinics to get their shots. Global's Amanda Jelowicki reports.
TeePublic appeals to the 'weirdo' in all of us | Campaign US
TeePublic wants to help people celebrate their interests — no matter how outrageous or niche.
Cofounders Adam Schwartz and Josh Abramson launched TeePublic in 2013 as a custom apparel marketplace for artists to sell their designs on everyday items such as t-shirts and coffee mugs. The company, which was acquired by online art marketplace RedBubble in 2018, has since expanded to include products such as smartphone cases, canvas prints and more.
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