Service Employees International Union, which represents more than 1 million healthcare workers, is taking aim at Nashville, Tenn.-based HCA Healthcare for what it calls runaway executive competition in an advertising blitz.
The advertisements include direct mail to residents and a television commercial that talks about executive compensation versus worker compensation. The campaign focuses on the compensation of HCA CEO Sam Hazen, who received $30 million in his second year at the helm. According to the union, Mr. Hazen earns more than 1,000 times the yearly pay of tens of thousands of front-line HCA workers.
WATCH: Tennis Legend Federer, Movie Legend DeNiro Team up for Swiss Ad Campaign | TravelPulse
Just as Europe is prepping to reopen its borders to tourists from the lucrative U.S. market comes a new advertising campaign from Switzerland.
Appearing in the 90-second commercial are Swiss tennis legend Roger Federer and movie legend Robert DeNiro.
The spot will certainly will have to be trimmed for television because of its length and because DeNiro drops an F-bomb in the full version (below).
Newport health organizations win COVID vaccine grant to create ads
NEWPORT — The Newport County Community Healthcare Collaborative was recently awarded a grant in order to ensure that high risk community members are educated about the COVID-19 vaccine and have access to it.
The $130,000 grant was awarded by the Van Beuren Charitable Foundation to lead a communications and marketing campaign to reach the BIPOC community in Newport and to overcome barriers in access to the vaccine such as education and transportation issues.
Wind Hellas starts ad campaign for unlimited tariff plan - Telecompaper
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Ocado Launches Largest Ad Campaign As Stock Plummets Below 2000
Ocado is trying to shore up the dwindling fortunes of its share price with an ambitious rebrand. Ocado, the world’s largest online grocery retailer, is set to launch its largest ad campaign ever, targeting social media, print media, as well as London Bus stickers with its new catchphrase, “there’s an Ocado Just for You”. The company has also introduced an extended product delivery range that spans fresh fish, fresh veggies, ice cream, and frozen foods.
Voting rights group to use John Lewis words in new ad - Axios
Rep. John Lewis speaks during the 2012 Democratic National Convention. Photo: Bill Clark/CQ Roll Call
Details: The ad, scheduled to run in Arizona, Georgia and the nation's capital starting Wednesday, features sound and video of Lewis.
The big picture: Just Democracy isn't the only organization to use Lewis' words and voice posthumously to galvanize activists.
Local teen group leads anti-vaping campaign
Two Clark County health organizations are using the efforts of a local teen service group to light a fire under the community on the risks of vaping, especially to a younger audience.
The members of Bringing Awareness to Students (BATS), a youth-led prevention program of WellSpring, have spent the first months of 2021 creating posters and videos tying into National Prevention Week, May 9-15. The Clark County Combined Health District (CCCHD) will place three ads on its social media pages to run through May.
'Toss no Mas!' campaign makes a comeback | Local News | santafenewmexican.com
Robert Nott has covered education and youth issues for the Santa Fe New Mexican. He is assigned to The New Mexican's city desk where he covers a general assignment beat.
Pro-GOP group 'doubles down' on new campaign targeting Pelosi's
The American Action Network (AAN) on Monday is announcing that it's adding another $1 million to an existing $4 million ad campaign that it launched last week in 40 congressional districts represented by Democrats. And it's going up with ads in another five districts, bringing to 45 the number of districts targeted.
"Communist China. They threaten our economy. Even our security," the announcer highlights in the new commercial.
President Biden two weeks ago urged Congress to include major elements of the bill in his massive jobs and infrastructure proposal that he's trying to pass through the House and Senate. House Democrats are beginning the process of assembling the overall package.
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