The first spot in the campaign features Eugene arriving at Sarah’s home at 4 a.m., ready to prep her for buying a car. She sleepily tells him there’s an app for that, tapping Capital One Auto Navigator on her mobile phone.
"We know people will love seeing the natural humor and charm of Eugene and Sarah on screen once again," said Marc Mentry, chief brand officer, Capital One, in a statement. "We’re so excited to bring them together for Capital One Auto Navigator's first national ad."
RE:Store Launches First Free Ad Campaign for LA-Based
LOS ANGELES, June 07, 2021 (GLOBE NEWSWIRE) -- A year in the making following the devastating effects of the pandemic on local businesses nationwide, Los Angeles-based RE:Store --a brand-new platform created to connect Black-owned companies with free advertising support--has launched its first commercial campaign produced through the program. The initiative was co-launched by Steve Gandolfi, founder of Cut+Run, and features top-tier directorial and editorial talent.
About RE:Store
The summer of 2020 had devastating effects on local businesses across the globe. Los Angeles store owners were particularly hard hit. The combined effects of COVID-19, and property destruction which accompanied protests in the city, left thousands of store owners on the brink of collapse.
COVID Vaccines: CDPH Launches Ad Campaign Aimed At Addressing Fertility Concerns – CBS San
SACRAMENTO (CBS SF) – The California Department of Public Health launched an ad campaign Monday aimed at addressing COVID-19 vaccine concerns among women who are pregnant or looking to become pregnant in the future.
Ads in English and in Spanish are set to air in television markets across the state, including the Bay Area. Ads will also be released on digital platforms and social media.
In the English-language ad, a woman asks family physician Dr. Maria Saavadera about the vaccine. “I want to reassure you that no fertility loss was reported in the clinical trials or in the millions of women who have since received the vaccines,” Saavadera said.
Digital book club Literati launches first national ad campaign | Campaign US
Literati is encouraging users to dump their old book club and join a digital one led by famous figures.
The campaign, created in-house, includes a TV spot, print ads, social media visuals, a 60-second radio spot voiced by Malala, and billboards in New York, LA, San Francisco and Austin, Texas celebrating and encouraging summer reading.
“The past year has been super challenging for everybody and at Literati, we know the power of what books can do for people,” said Jeremy Gurewitz, VP of marketing at Literati. “In our eyes as the world is opening up again, this is the perfect time to engage with a book and a community.”
Iowa Launches Ad Campaign to Encourage People to Get COVID-19 Shots | NEWSRADIO 1040 WHO
Vaccinations in Iowa, like much of the country, have fallen off after an initial surge when they became widely available.
Iowa Department of Public Health Director Kelly Garcia stressed the need to reach as many people as possible with the campaign, "As eligibility further expands to the pediatric population, it's also important that we reach an even more diverse groups of Iowans, including teens and their parents or guardians, with information about the vaccine," said Garcia. "That means getting creative with how we deliver messages through traditional and digital channels."
Ad campaign urges Evers to opt out of extra unemployment | WLUK
Andrew Yang Is Hit With Negative Ads From Animal Rights Leaders - The New York Times
The last time there was a crowded race for mayor of New York City, a curious issue gained unexpected prominence: Just about every major candidate promised to do away with Central Park's horse-drawn carriages , citing concerns over the horses' safety.
A notable exception was Christine Quinn, then the speaker of the New York City Council. Because of her stance, an animal rights group helped fund an "Anybody But Quinn" campaign that was credited with helping to topple her candidacy in 2013, paving the way for Bill de Blasio to become mayor.
Government launches national ad campaign ahead of E10 rollout | News | Forecourt Trader
The Government is about to kick off a nationwide information campaign on the introduction of E10 petrol.
Aimed at raising awareness of the greener fuel and how its rollout will help the UK to 'build back greener', the campaign – which will begin in mid-June – will be seen on fuel pump labels and in targeted digital, radio and social media advertising.
As well as promoting the benefits of E10 – which is petrol blended with up to 10% renewable ethanol – the campaign will encourage motorists to check their vehicle is compatible with the fuel.
Nestle India launches ad campaign after reports question 'healthfulness' of its products -
Days after reports that a large part of food products major Nestle’s food and drink products are ‘unhealthy’, Nestle India has launched an advertising campaign to reassure customers about its products.
“We have always been committed to create a range of products for you and your family that serves enjoyment, delicious taste and nutritious smiles. You can put your trust, as always, in every Nestlé product. For it's made with an assurance of quality, with over a 100 years of trust,” the print ad read.
4 tips for running a successful pay-per-click campaign | Sponsored Content - Insider Intelligence
So how can you make this type of marketing work for you? We'll go over the benefits of PPC advertising , plus give you four tips for running a successful PPC campaign.
With PPC ads, there's typically a low barrier to entry in terms of cost. You can start an ad campaign , see what is and isn't working, and then respond accordingly.
Nick Roth, senior product manager at DealNews , puts it this way: "PPC campaigns help the seller minimize and manage the cost in evaluating the performance of a new product, advertising platform, or different creative."
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